Welcome!

News Feed Item

Jack Daniel's® Sala Siete Presents: Julieta Venegas And Los Amigos Invisibles Tour In The United States

The renowned whiskey brand partners once again with acclaimed Latin artists for a US tour of private consumer shows

MIAMI, Feb. 13, 2014 /PRNewswire/ -- On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel's, America's leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others.

The tour is part of the brand's sustained initiative towards the US Hispanic market through live music events, which started in 2005.  The concert series has presented some of the most representative Latin alternative music artists such as Zoe, Babasonicos, Beto Cuevas, Aterciopelados, Enanitos Verdes, Rabanes and both latin funk party band Los Amigos Invisibles and Latin pop "princess" Julieta Venegas, which Jack Daniel's has paired for the first time in what promises to be the best one of these programs to date.

"Jack Daniel's 150-year heritage includes a long association with music," said Laura Petry, Brand Director for Jack Daniel's. "We're proud to bring talented Latin artists to the Sala Siete concert series for our friends of Jack to enjoy."

"I have been fortunate to be part of the Jack Daniel's tour on several occasions. It has always been a great experience both for my fans and me. I am very excited to kick off another tour with Jack Daniel's®, one of the few brands that truly embraces and supports our music." said Julieta Venegas, whose latest work LOS MOMENTOS has been nominated for a Latin Grammy.

At the same time, Los Amigos Invisibles' Catire Torres said: "we are very excited to be involved in this tour and we want to thank Jack Daniel's for making these types of events happen to support the Latin music in the U.S. See you on the tour!". Their latest album REPEAT AFTER ME, reached Billboard's Top Ten chart and also received multiple Grammys® nominations.

Domino Saints, a Puerto Rican Urban/Pop duet with an explosive sound and Ulises Hadjis, a raising singer/songwriter already generating buzz in magazines such as Rolling Stone and Billboard, will be the opening acts throughout the tour.  The special guest DJ for all events will be Latin Grammy® nominee Mr. Pauer.

This year's Sala Siete will be produced once again by Miami-based Hispanic marketing company SHOCK Entertainment, which has worked closely with the brand since the first concert series and has been instrumental in developing the strong tie between Jack Daniel's and Latin alternative music acts and fans.

Starting on February 26, fans can register online at www.jacksala7.com for a chance to win tickets to one of these private concerts. Fans will be encouraged to share their personal content from these concerts on Twitter, Instagram or Facebook using the hashtag #JackSala7.

Activities surrounding the events include pre-promotions at both on and off-premise accounts, local radio campaigns, public relations and social media efforts, street and on-line marketing, on-site activations during the events, artists meet & greet, giveaways, a VIP area and many other elements that will make this program a remarkable experience for consumers and a solid statement by Jack Daniel's as a spirit brand that supports authentic and independent music.

TOUR DATES 
Tuesday, March 18: New York, Stage 48 
Wednesday, March 19: Miami, Grand Central 
Friday, March 21: San Antonio, Show Warehouse 
Sunday, March 23: Houston, Bayou Music Center 
Tuesday, March 25: Chicago, Metro 
Thursday, March 27: Los Angeles, Book Bindery 
Friday, March 28: Dallas, Gilley's

For more information: 
www.jacksala7.com

About Jack Daniel's: Officially registered by the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, is the oldest registered distillery in the United States as in the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel's Distillery is the maker of the famous Jack Daniel 's No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel 's Cocktails. Friends of Jack Daniel's ® remind you to drink responsibly.

About Julieta Venegas: Julieta Venegas is one of the world's most respected Latin Pop/Rock artist. The talented Mexican artist plays acoustic guitar, accordion and keyboards. Venegas has won five Latin Grammys ® (2004, 2006, 2008, 2011) and a Grammy (2006), five MTV Latin America Awards (2004, 2006, 2007), among others. Her most recent album, 'Los Momentos', has been nominated for a Latin Grammy in the category of Best Contemporary Pop Vocal Album.

About Los Amigos Invisibles: Los Amigos Invisibles have created their own sound, 'gozadera' an inimitable fusion of Latin rhythms, funk and lounge music. In 2009 published 'Commercial', which won the Latin Grammy for Best Alternative Album and their latest release 'Repeat after me', entered the Billboard charts at No. 8, which marked the first top ten of the band. 'Repeat after me' has also been nominated for Grammys® in the categories of Best Album Rock, Alternative or Urban. Their single 'La que me gusta' has been nominated for the Latin Grammys® in the Song of the Year category.

About SHOCK Entertainment: Founded in Miami in 2003, Shock Entertainment is a boutique entertainment company servicing many areas of the US Hispanic and multicultural market including production and marketing of private and ticketed events, artist management and development of Latin Grammy-nominated and critically acclaimed artists, sponsorship activation and lifestyle marketing among others.  It offers its clients turn-key activations that enhance the brand-consumer relationship at great value and minimum risks.

Don't miss the mark. Please drink responsibly.

SOURCE SHOCK Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.