News Feed Item

Jack Daniel's® Sala Siete Presents: Julieta Venegas And Los Amigos Invisibles Tour In The United States

The renowned whiskey brand partners once again with acclaimed Latin artists for a US tour of private consumer shows

MIAMI, Feb. 13, 2014 /PRNewswire/ -- On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel's, America's leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others.

The tour is part of the brand's sustained initiative towards the US Hispanic market through live music events, which started in 2005.  The concert series has presented some of the most representative Latin alternative music artists such as Zoe, Babasonicos, Beto Cuevas, Aterciopelados, Enanitos Verdes, Rabanes and both latin funk party band Los Amigos Invisibles and Latin pop "princess" Julieta Venegas, which Jack Daniel's has paired for the first time in what promises to be the best one of these programs to date.

"Jack Daniel's 150-year heritage includes a long association with music," said Laura Petry, Brand Director for Jack Daniel's. "We're proud to bring talented Latin artists to the Sala Siete concert series for our friends of Jack to enjoy."

"I have been fortunate to be part of the Jack Daniel's tour on several occasions. It has always been a great experience both for my fans and me. I am very excited to kick off another tour with Jack Daniel's®, one of the few brands that truly embraces and supports our music." said Julieta Venegas, whose latest work LOS MOMENTOS has been nominated for a Latin Grammy.

At the same time, Los Amigos Invisibles' Catire Torres said: "we are very excited to be involved in this tour and we want to thank Jack Daniel's for making these types of events happen to support the Latin music in the U.S. See you on the tour!". Their latest album REPEAT AFTER ME, reached Billboard's Top Ten chart and also received multiple Grammys® nominations.

Domino Saints, a Puerto Rican Urban/Pop duet with an explosive sound and Ulises Hadjis, a raising singer/songwriter already generating buzz in magazines such as Rolling Stone and Billboard, will be the opening acts throughout the tour.  The special guest DJ for all events will be Latin Grammy® nominee Mr. Pauer.

This year's Sala Siete will be produced once again by Miami-based Hispanic marketing company SHOCK Entertainment, which has worked closely with the brand since the first concert series and has been instrumental in developing the strong tie between Jack Daniel's and Latin alternative music acts and fans.

Starting on February 26, fans can register online at www.jacksala7.com for a chance to win tickets to one of these private concerts. Fans will be encouraged to share their personal content from these concerts on Twitter, Instagram or Facebook using the hashtag #JackSala7.

Activities surrounding the events include pre-promotions at both on and off-premise accounts, local radio campaigns, public relations and social media efforts, street and on-line marketing, on-site activations during the events, artists meet & greet, giveaways, a VIP area and many other elements that will make this program a remarkable experience for consumers and a solid statement by Jack Daniel's as a spirit brand that supports authentic and independent music.

Tuesday, March 18: New York, Stage 48 
Wednesday, March 19: Miami, Grand Central 
Friday, March 21: San Antonio, Show Warehouse 
Sunday, March 23: Houston, Bayou Music Center 
Tuesday, March 25: Chicago, Metro 
Thursday, March 27: Los Angeles, Book Bindery 
Friday, March 28: Dallas, Gilley's

For more information: 

About Jack Daniel's: Officially registered by the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, is the oldest registered distillery in the United States as in the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel's Distillery is the maker of the famous Jack Daniel 's No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel 's Cocktails. Friends of Jack Daniel's ® remind you to drink responsibly.

About Julieta Venegas: Julieta Venegas is one of the world's most respected Latin Pop/Rock artist. The talented Mexican artist plays acoustic guitar, accordion and keyboards. Venegas has won five Latin Grammys ® (2004, 2006, 2008, 2011) and a Grammy (2006), five MTV Latin America Awards (2004, 2006, 2007), among others. Her most recent album, 'Los Momentos', has been nominated for a Latin Grammy in the category of Best Contemporary Pop Vocal Album.

About Los Amigos Invisibles: Los Amigos Invisibles have created their own sound, 'gozadera' an inimitable fusion of Latin rhythms, funk and lounge music. In 2009 published 'Commercial', which won the Latin Grammy for Best Alternative Album and their latest release 'Repeat after me', entered the Billboard charts at No. 8, which marked the first top ten of the band. 'Repeat after me' has also been nominated for Grammys® in the categories of Best Album Rock, Alternative or Urban. Their single 'La que me gusta' has been nominated for the Latin Grammys® in the Song of the Year category.

About SHOCK Entertainment: Founded in Miami in 2003, Shock Entertainment is a boutique entertainment company servicing many areas of the US Hispanic and multicultural market including production and marketing of private and ticketed events, artist management and development of Latin Grammy-nominated and critically acclaimed artists, sponsorship activation and lifestyle marketing among others.  It offers its clients turn-key activations that enhance the brand-consumer relationship at great value and minimum risks.

Don't miss the mark. Please drink responsibly.

SOURCE SHOCK Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.