Welcome!

News Feed Item

Jack Daniel's® Sala Siete Presents: Julieta Venegas And Los Amigos Invisibles Tour In The United States

The renowned whiskey brand partners once again with acclaimed Latin artists for a US tour of private consumer shows

MIAMI, Feb. 13, 2014 /PRNewswire/ -- On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel's, America's leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others.

The tour is part of the brand's sustained initiative towards the US Hispanic market through live music events, which started in 2005.  The concert series has presented some of the most representative Latin alternative music artists such as Zoe, Babasonicos, Beto Cuevas, Aterciopelados, Enanitos Verdes, Rabanes and both latin funk party band Los Amigos Invisibles and Latin pop "princess" Julieta Venegas, which Jack Daniel's has paired for the first time in what promises to be the best one of these programs to date.

"Jack Daniel's 150-year heritage includes a long association with music," said Laura Petry, Brand Director for Jack Daniel's. "We're proud to bring talented Latin artists to the Sala Siete concert series for our friends of Jack to enjoy."

"I have been fortunate to be part of the Jack Daniel's tour on several occasions. It has always been a great experience both for my fans and me. I am very excited to kick off another tour with Jack Daniel's®, one of the few brands that truly embraces and supports our music." said Julieta Venegas, whose latest work LOS MOMENTOS has been nominated for a Latin Grammy.

At the same time, Los Amigos Invisibles' Catire Torres said: "we are very excited to be involved in this tour and we want to thank Jack Daniel's for making these types of events happen to support the Latin music in the U.S. See you on the tour!". Their latest album REPEAT AFTER ME, reached Billboard's Top Ten chart and also received multiple Grammys® nominations.

Domino Saints, a Puerto Rican Urban/Pop duet with an explosive sound and Ulises Hadjis, a raising singer/songwriter already generating buzz in magazines such as Rolling Stone and Billboard, will be the opening acts throughout the tour.  The special guest DJ for all events will be Latin Grammy® nominee Mr. Pauer.

This year's Sala Siete will be produced once again by Miami-based Hispanic marketing company SHOCK Entertainment, which has worked closely with the brand since the first concert series and has been instrumental in developing the strong tie between Jack Daniel's and Latin alternative music acts and fans.

Starting on February 26, fans can register online at www.jacksala7.com for a chance to win tickets to one of these private concerts. Fans will be encouraged to share their personal content from these concerts on Twitter, Instagram or Facebook using the hashtag #JackSala7.

Activities surrounding the events include pre-promotions at both on and off-premise accounts, local radio campaigns, public relations and social media efforts, street and on-line marketing, on-site activations during the events, artists meet & greet, giveaways, a VIP area and many other elements that will make this program a remarkable experience for consumers and a solid statement by Jack Daniel's as a spirit brand that supports authentic and independent music.

TOUR DATES 
Tuesday, March 18: New York, Stage 48 
Wednesday, March 19: Miami, Grand Central 
Friday, March 21: San Antonio, Show Warehouse 
Sunday, March 23: Houston, Bayou Music Center 
Tuesday, March 25: Chicago, Metro 
Thursday, March 27: Los Angeles, Book Bindery 
Friday, March 28: Dallas, Gilley's

For more information: 
www.jacksala7.com

About Jack Daniel's: Officially registered by the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, is the oldest registered distillery in the United States as in the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel's Distillery is the maker of the famous Jack Daniel 's No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel 's Cocktails. Friends of Jack Daniel's ® remind you to drink responsibly.

About Julieta Venegas: Julieta Venegas is one of the world's most respected Latin Pop/Rock artist. The talented Mexican artist plays acoustic guitar, accordion and keyboards. Venegas has won five Latin Grammys ® (2004, 2006, 2008, 2011) and a Grammy (2006), five MTV Latin America Awards (2004, 2006, 2007), among others. Her most recent album, 'Los Momentos', has been nominated for a Latin Grammy in the category of Best Contemporary Pop Vocal Album.

About Los Amigos Invisibles: Los Amigos Invisibles have created their own sound, 'gozadera' an inimitable fusion of Latin rhythms, funk and lounge music. In 2009 published 'Commercial', which won the Latin Grammy for Best Alternative Album and their latest release 'Repeat after me', entered the Billboard charts at No. 8, which marked the first top ten of the band. 'Repeat after me' has also been nominated for Grammys® in the categories of Best Album Rock, Alternative or Urban. Their single 'La que me gusta' has been nominated for the Latin Grammys® in the Song of the Year category.

About SHOCK Entertainment: Founded in Miami in 2003, Shock Entertainment is a boutique entertainment company servicing many areas of the US Hispanic and multicultural market including production and marketing of private and ticketed events, artist management and development of Latin Grammy-nominated and critically acclaimed artists, sponsorship activation and lifestyle marketing among others.  It offers its clients turn-key activations that enhance the brand-consumer relationship at great value and minimum risks.

Don't miss the mark. Please drink responsibly.

SOURCE SHOCK Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...