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Empowered Products Debuts TV and Web Commercial for Valentine's Day and Gun Oil with Authentic Portrayal of Marriage Equality and Military Service Homecoming

LAS VEGAS, Feb. 13, 2014 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK(R) and Gun Oil(R) brands, announced today that it will air its first-ever television commercial on Thursday, Feb. 13 and Friday, Feb. 14, Valentine's Day.  The 60-second spot will air on the Bravo and E! networks in seven major U.S. markets and can be previewed on the Empowered Products channel on YouTube.com at http://youtu.be/yaK5i-DLBPE.

Empowered Products stated that it believes its commercial is the first by a major U.S. manufacturer or publicly-traded company to utilize an authentic portrayal of marriage equality and service by gays in the U.S. military.  The commercial tells the story of a husband wistfully going through the motions of daily life in the family home awaiting the return of his partner and the joy of his homecoming from service.

View new Gun Oil television and web commercial on YouTube.com -- http://youtu.be/yaK5i-DLBPE
Check out Empowered Products complete Gun Oil and PINK product lines at: http://www.gunoil.com and http://www.pinkforus.com

"Our Gun Oil® products for men and PINK® products for women are designed for the wellness and sensual enjoyment of everyone, regardless of orientation, preference, and relationship status," said Scott Fraser, president and CEO.  "In light of progressive advances in marriage equality and the right to serve our country sweeping across the U.S., we felt this view of life was a story that was not being told with the authenticity and compassion it deserved."

Product Lines and Availability

PINK and Gun Oil personal lubricant products are available in silicone, water-based and hybrid formulas.  The full line of PINK products can be purchased online at www.PinkForUs.com and Gun Oil products at www.GunOil.com.   Selected products are available nationwide at Walgreens, CVS and Rite-Aid stores, and in selected Walmart, Kroger (and Kroger family of stores), and H-E-B retail locations, and online at Target.com and Walgreens.com.  A complete list of major retailers can be found at www.GunOil.com/retailers and www.PinkForUs.com/retailers.  PINK and Gun Oil products also can be found in many adult retail and online stores.

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high-quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 21,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Kurt Weber
[email protected]

SOURCE Empowered Products, Inc.

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