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Last Minute PR Checklist for Toy Fair Exhibitors

Generate more publicity from the industry's largest trade show with these handy guidelines from Virtual Press Office

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- You've been preparing for months to showcase your latest innovation at the toy industry's largest exhibition. Now that the big event is upon us, your brand should be taking full advantage of the incredible publicity opportunities at hand.  Start by making these two last minute adjustments to earn the most media attention for your organization:

  • Don't shy away from sending your press release over the weekend. Journalists will already be on the hunt for related trade show stories
  • Provide videos and images of the products you are showcasing to help tell your story. Remember that trade shows are a visual experience for attendees

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For more tips from the Virtual Press Office on how to get the most out of your trade show experience, click to read the blog post:  6 Last Minute Tips for PR Success at the American International Toy Fair.

To learn more about Virtual Press Office, the global leader in online press office management and trade show news distribution solutions, visit: http://www.vpoinc.com/shows.do?pageIn=shows&loggedin=F&tabOn=shows

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Sarah Skerik
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201.360.6710  
sarah.skerik@prnewswire.com

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