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Vocalcom Break Boundaries, Bringing Big Data and Powerful Mobile Customer Engagement Apps to its Contact Center Software Suite

PARIS, February 14, 2014 /PRNewswire/ --

Vocalcom, world leader in contact center software solutions, is announcing today that it has partnered with TapCrowd, an innovative mobile apps platform, creating the opportunity to simultaneously power intuitive mobile customer experiences and radically improve contact center performance.

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Smartphones, tablets are rapidly changing the behavior of consumers, always connected with a smartphone in one hand, and a briefcase or coffee in the other. Calling, texting, posting, sharing, reading. Companies cannot afford to get left behind. It is now imperative that firms have a road map for the future, for modern, mobile customer engagement.  

Vocalcom Mobile is a complete self-service mobile customer engagement platform, bridging the gap between the mobile consumer and the contact center agent.  Vocalcom offers business users a complete set of features to engage effortlessly with customers on their mobile devices. Including, a cloud-based drag-and-drop app builder and integrated new contact center capabilities - that includes, visual IVR, WebRTC for face-to-face interactions, real-time profiling and targeting, analytics and instant campaign scripting.  Several other business tools are also available, such as a Passbook Coupons and GPS tracking for strategic location-based marketing.  Contact Features include real-time, contextual routing, one-touch calling, QR code and website integration. Vocalcom Mobile lets businesses craft their own apps with no technical skills required.

Businesses can expect easily measurable and quantifiable return on investment, as well as reputational or brand-enhancement benefits, from expanding contact center access to mobile devices. The good news is that early adopters who embrace this powerful new channel will have a compelling competitive advantage that dramatically differentiates their brand in the market.

Vocalcom wants to manage the entire customer journey says Anthony Dinis, CEO of Vocalcom. "Self-service features, the contact center, social and mobile have never been intimately connected. We change that today - not only for customer service but also for marketing automation and sales. We even wonder if we should make a difference. The Contact Center will become the Customer Engagement Center.  Now the apps become the omni-channel link to the consumer. Personal, relevant, context-aware and direct."

TapCrowd is really excited about this development, says Niko Nelissen, CEO of TapCrowd. Mobile is a huge part of everyday life, more and more companies use mobile apps to stay engaged with customers. "The magic that makes it all happen is big data," explains Niko Nelissen. In order to really understand your customers, you need to capture their behavior, their preferences, their context, and their activities and turn that into real-time actionable insights for the contact center.

About Vocalcom http://www.vocalcom.com/en/vocalcom-cloud-contact-center-software

The Mobile Customer Engagement Revolution is here

Web site: http://www.vocalcom.com

Myriam Ghedas: +33-(0)1-55-37-30-50, m.ghedas@vocalcom.com

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