|By Marketwired .||
|February 14, 2014 08:12 AM EST||
LOS ANGELES, CA -- (Marketwired) -- 02/14/14 -- JDate.com, the iconic community responsible for more Jewish marriages than all other dating sites combined, today announced the launch of a new marketing campaign that further emphasizes the "J" in JDate. The rebranding initiative, titled "Get Chosen," will resonate with the Jewish community by highlighting the cultural traditions and experiences that members of the "Chosen people" can identify with and appreciate. The creative for the campaign was conceptualized by ad agency The Terri & Sandy Solution.
"I am both proud and excited to announce the launch of JDate's 'Get Chosen' campaign," said Greg Liberman, Chairman and CEO of Spark Networks®, the company that owns and operates JDate. "In light of JDate's mission -- to strengthen the Jewish community and ensure that Jewish traditions continue for generations to come -- and place within the Jewish community, we realized we had a unique opportunity to remind Jewish singles of the cultural ties, not just the religious ones, that make dating, and ultimately marrying, someone else who is Jewish so special. Terri, Sandy and their team were a perfect match for us and have done an incredible job helping us create a fun, living, breathing campaign that captures some of the meaningful cultural connections and nostalgia that connects Jews, whether it's finding someone who shares your love of gefilte fish, who is just as excited as you are to spend Christmas at a Chinese restaurant or who holds memories of sleep-away camp just as close to their heart."
"Get Chosen" represents the first major rebrand for JDate since its launch in 1997. The multi-platform campaign will roll out immediately across various channels, including print, digital and social. In addition to adding the tagline "Get Chosen" to the logo, JDate revealed a new homepage design to reinforce the brand's position as the go-to community for Jewish singles to share their many commonalities, connect and create meaningful, lasting relationships.
"When Terri and I met JDate's CEO Greg Liberman, we instantly knew we wanted to go on a second date," said Sandy Greenberg of The Terri & Sandy Solution. "As two nice Jewish girls, we literally kvelled (Yiddish for feeling happy and proud) over the opportunity to contemporize the JDate brand."
Additional components of the campaign include digital billboards in New York's Times Square as well as a street sign campaign throughout Chicago, with Out of Home expansion to other key markets in the near future. New creative elements, including television and web videos to support the "Get Chosen" theme will roll out later this year.
For more information, or to arrange an interview with a JDate spokesperson, contact [email protected].
With more than 750,000 active members worldwide, JDate® (www.JDate.com, www.JDate.co.uk, www.JDate.co.il and www.JDate.fr) is the leading online community for Jewish singles, responsible for more Jewish marriages than all other dating sites combined. JDate is owned and operated by Spark Networks®, Inc. (www.spark.net), whose mission is to create iconic, niche-focused brands that build and strengthen the communities they serve. Spark Networks' shares trade on the NYSE MKT under the symbol "LOV" (NYSE MKT: LOV). In addition to JDate, the Spark Networks portfolio of consumer websites includes, among other brands, ChristianMingle® (www.ChristianMingle.com).
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