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Everydayhero Unveils a New Approach to Giving, Coming Soon to the United States

SAN FRANCISCO, CA -- (Marketwired) -- 02/14/14 -- Everydayhero™, an Australian-based giving platform that has helped hundreds of thousands of people raise more than $230 million and give to nonprofits around the world, announced today that it will soon be available in the United States.

The everydayhero platform transcends traditional fundraising to offer supporters a window into their entire giving experience. While other services help supporters raise and donate money to nonprofits, everydayhero takes the notion of giving a step further. It allows users to not only raise money, but also track their Giving Footprint™ to measure, monitor and amplify the efforts put forth when giving to a cause.

"Giving is so much more than a dollar amount. It is the passion, motivation and spark that encourages people to give everything they have to make a difference," said Simon Lockyer, co-founder and director of marketing at everydayhero. "People deserve and want a more inspiring way to measure and see all of the good they do, and we are excited to soon provide this experience in the United States."

Everything Counts: Introducing the Giving Footprint
Fundraising isn't the only measure of the value that comes from supporting a cause. Existing platforms currently focus primarily on facilitating the allocation of funds, rather than delivering a complete experience that shows and provides feedback on all the effort users put into supporting a cause.

Behind every fundraising or giving effort is a myriad of activities. Collectively, each action adds up to create a Giving Footprint. Everydayhero measures, tracks and displays the full magnitude of support for a cause including: social engagement, fitness training, volunteer hours and money raised, creating a supporter's unique Giving Footprint. Capturing each activity in a centralized interface creates a hub for all the ways supporters give to a cause.

The Giving Footprint sits at the center of the user experience providing a unique visual quantification of their giving that goes beyond money and includes their effort, voice and collective impact. This tangible approach ultimately boosts a person's energy, drive and commitment to continue to make a difference and improve the world.

The everydayhero platform is designed to help supporters give to any nonprofit in whatever way they choose; whether it's fundraising around an endurance event, volunteering, having a virtual bake sale, or simply spreading the word about an organization's mission through social media.

"After being diagnosed with Bipolar disorder, I wanted to do my part to break the stigma of mental illnesses and decided to run the New York Marathon to raise money for Black Dog Institute," said Stephanie Feliciano, a New York-based user. "I had never fundraised before and was supported by everydayhero every step of the way. The entire experience was a huge rush and wouldn't have been possible without everydayhero."

Proven Worldwide, Coming Soon to the U.S.
Everydayhero, a Blackbaud (NASDAQ: BLKB) company, has supported users' giving missions worldwide from Australia and New Zealand, to the United Kingdom and Singapore. Since launching in 2007 the company has maintained a dedicated research program studying and understanding the desires, motives and unmet needs of people who give. The most recent research has resulted in the latest release of the product, which is soon debuting in the United States.

"Recognizing the incredible success of everydayhero in Australia and New Zealand, we are excited to extend this innovative platform to Heroes across the globe," said Brad Holman, president of Blackbaud's international business unit. "The United States is the largest and most active fundraising market in the world, and we are pleased to provide a platform, unlike any other, for Americans to capture all they do for the causes they support."

Supporters looking for a new way to give to causes can pre-register for the everydayhero platform by visiting the everydayhero website

About everydayhero
Everydayhero, a Blackbaud (NASDAQ: BLKB) company, is a platform that is transforming how people give to the causes they care about most. The company believes every fundraising and giving effort has a story and legacy that is represented by far more than a dollar amount. Everydayhero is bringing those stories to life and helping supporters share with the world everything they give to a cause. The platform helps supporters to fundraise for charities and track their giving footprints to show the action, spirit and energy that is put forth to improve the world on a local, national and global scale. For more information or to pre-register, visit

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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