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WebRTC Summit: Article

WebRTC and the Customer Experience

At WebRTC Summit, LiveOps CTO Keith McFarlane to discuss how WebRTC is the next stage in the globalization of the contact center

WebRTC Summit Early Bird Savings here!

Over the past few years, the importance of a positive customer experience has risen and solidified itself as a major differentiation for brands. Meaning, companies today have to offer great service along with their products. WebRTC communications, combined with the cloud and building upon the foundation provided by VoIP and the Internet, is making a single network a reality by eliminating the need for the expensive servers, software, landlines and phones required by traditional contact center technologies. Customer service agents with WebRTC-enabled devices will be able to provide better customer experiences across all channels - including voice - and contact centers will continue to become even more streamlined, cost-efficient and productive than ever before.

In his session at 2nd WebRTC Summit, Keith McFarlane, Chief Technology Officer, Cloud Platforms & Telephony at LiveOps, will share how WebRTC technology is truly the next stage in the globalization of the contact center, especially in the areas of monetization and creating a superior, personalized customer experience.

Explore WebRTC Summit Sponsorship & Exhibit Opportunities !

Speaker Bio
At LiveOps, Keith McFarlane holds the role of Chief Technology Officer, Cloud Platform & Telephony. He has more than 20 years of experience designing and developing large-scale customer service solutions and CRM systems. McFarlane is an expert on the benefits of cloud computing technology for both enterprise and SMBs and recently made ExecRank's "Top CTO Rankings" list for 2012.

Prior to LiveOps, McFarlane worked for an on-premise contact center provider that is currently ranked number two among the top contact centers worldwide. It was there that he first began to realize the potential impact that cloud computing could have on the decades-old customer service contact center industry. He also realized that a software and hardware laden provider, such as his previous employer, would be challenged to move quickly into the cloud space. Making the move to LiveOps gave him the opportunity to be part of the team that developed the true cloud LiveOps Platform for enterprise use. Twelve years ago the LiveOps Platform was created for use only by the LiveOps community of 20,000 independent contractors to grow LiveOps' agent services business. In 2008, when McFarlane arrived at the company, LiveOps began evolving the platform for individual sale and use by other companies with their own agents. Under McFarlane's guidance, LiveOps is continuing to make industry-firsts, including the first fully integrated multichannel plus social agent desktop.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
2nd WebRTC Summit, June 10-12, 2014, at the Javits Center in New York City, New York, and 3rd WebRTC Summit, Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading WebRTC industry players in the world.

Sponsorship Opportunities
for WebRTC Summit
Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for 2nd WebRTC Summit
WebRTC Summit delegates can pre-register for 2nd WebRTC Summit with Early Bird Savings here.

About SYS-CON Media & SYS-CON Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, SDN Expo (,Virtualization Conference & Expo (, WebRTC Summit (, DevOps Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp(, and UlitzerLive! New Media Conference & Expo (

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More Stories By Elizabeth White

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