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Infonetics: Pay-TV Operators Look to ‘Second Screen’ Apps and Enhanced DVR in Tug-of-War for Subscribers
|By Business Wire
|February 14, 2014 12:50 PM EST
Market research firm Infonetics
Research released excerpts from its latest Multiscreen
TV Service Strategies and Vendor Leadership: Global Service Provider
Survey, which provides insights into pay-TV operators’ plans for
multiscreen video services and delivering live and file-based video
content to subscribers with multiple devices.
“In a growing number of markets, pay-TV providers find themselves at a
crossroads,” notes Jeff
Heynen, principal analyst for broadband access and pay TV at Infonetics
Research. “Their traditional business models are under attack as
telco IPTV providers, over-the-top (OTT) providers, and consumer
electronics companies — Netflix, LOVEFiLM, Amazon, Hulu, Apple,
Samsung, and others — continue to divert revenue away from them.”
“Pay-TV operators are simultaneously grappling with how to address the
desire among subscribers to take their content with them wherever they
go, whenever they go,” adds Heynen.
“The net result is a major change in what equipment pay TV operators
invest in to ingest, encode, transcode, and play out video content, as
well as how they negotiate with content owners for the right to
distribute content across multiple formats.”
MULTISCREEN TV SURVEY HIGHLIGHTS
Value-added services like second screen apps and enhanced DVR
capabilities have gained in popularity due to the convergence
happening in the living room between smartphones, tablets, and
For most pay-TV providers, the tablet has become the de facto second
screen: 47% of respondent operators support tablets as part of their
multiscreen service now, growing to 89% by 2015
Live Streaming (HLS)
currently leads video streaming protocols in use by respondents;
however, Microsoft’s Smooth Streaming closes in by 2015
Among operator respondents, Cisco is the most familiar vendor
of multiscreen video equipment and receives the highest rankings for a
variety of criteria
Multiscreen is still a relatively new service offering for many pay-TV
operators, making it necessary for multiscreen equipment vendors to
demonstrate the reliability of their products and provide support to
ABOUT INFONETICS’ MULTI-SCREEN SURVEY
For its 35-page multiscreen
TV study, Infonetics interviewed purchase-decision makers at
incumbent, competitive, and independent wireless operators from North
and Asia Pacific about their plans for delivering multiscreen video. The
study provides insights into business drivers and challenges,
technological challenges, types of devices and mobile operating systems
supported, transcoding and delivery methods, number of live streaming
channels and VOD
titles offered, value-added services, and familiarity with and ratings
of multiscreen vendors. Survey respondents represent 30% of worldwide
telecom capex and 24% of revenue. To buy
the survey, contact Infonetics: http://www.infonetics.com/contact.asp.
RELATED REPORT EXCERPTS
RECENT AND UPCOMING VIDEO & PAY TV RESEARCH
Download Infonetics’ 2014
market research brochure, publication calendar, events
brochure, report highlights, tables of contents, and more at http://www.infonetics.com/login.
to register for upcoming
webinars, view recent webinars
on demand, or learn about sponsoring
Using Video Gateways to Improve the Multiscreen Experience (View
Adding Value to the Network with Integrated Policy and Charging (Feb.
100G in the Metro: When and Where It Will Be Economical (Feb. 19: Attend)
The Copper Path, From Vectoring to G.Fast (Mar. 11: Attend)
TO BUY REPORTS, CONTACT:
N. America (West), Asia Pacific: Larry Howard, [email protected],
N. America (East, Midwest), L. America: Scott Coyne, [email protected],
EMEA, India, Singapore: George Stojsavljevic, [email protected],
Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp
Infonetics Research (www.infonetics.com)
is an international market research and consulting firm serving the
communications industry since 1990. A leader in defining and tracking
emerging and established technologies in all world regions, Infonetics
helps clients plan, strategize, and compete effectively. View
Infonetics’ About Us slides at http://bit.ly/QUrbrV.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140214005734/en/
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