Welcome!

News Feed Item

TONI&GUY® Hair Meet Wardrobe™ Announces Partnership With Marchesa

- AW14 FASHION WEEK DEBUT IN NEW YORK -

NEW YORK, Feb. 14, 2014 /PRNewswire/ -- In celebration of its national US launch, TONI&GUY® Hair Meet Wardrobe™ is pleased to announce its partnership with esteemed fashion house, Marchesa, as the brand marks its 10th anniversary.  Marchesa, founded by British-born talent Georgina Chapman and Keren Craig, will embark on a collaboration with TONI&GUY® Hair Meet Wardrobe™ forged on a likeminded philosophy that hair and wardrobe come together to complete a look.  "Before starting Marchesa, my first modeling job was for TONI&GUY salons in London – this brand has been part of my life for years.  It is fantastic how things have come full circle and I find myself working with them once again and in such an exciting capacity," said Georgina Chapman, Co-Founder of Marchesa.

For 10 years, Chapman and Craig have built their fashion empire around elegant eveningwear and one-of-a-kind couture designs.  TONI&GUY® Hair Meet Wardrobe™ has a strong fashion heritage and strives to support the best of fashion talent from the catwalks of New York, London and beyond.  "We're thrilled to be in collaboration with such a unique hair care brand as TONI&GUY® Hair Meet Wardrobe™ while it launches in the US and as we celebrate our 10 years," said Keren Craig, Co-Founder of Marchesa.

Commencing their relationship at the Marchesa AW14 runway show during Fashion Week in New York, TONI&GUY® Hair Meet Wardrobe™ styled the hair that graced the catwalk at the iconic New York Public Library.  The hair designs were led by TONI&GUY® Hair Meet Wardrobe™ Global Ambassador Mark Hampton, who worked with the Marchesa design duo to create signature looks inspired by the idea of a tribal, Scottish woman with rebellious and modern hair.  The prestigious runway show, attended by A-List celebrities and fashion's elite, was enhanced by the enviable hairstyles, marking new trends for the AW14 season.  "I love collaborating with designers to create a head-to-toe look that is not only beautiful, but also portrays the story that inspired the collection.  Working on behalf of TONI&GUY® Hair Meet Wardrobe™ and with Marchesa has been amazing. I'm proud of the hair we created for this show and honored to be working with such incredible designers," said Mark Hampton, Global Ambassador for TONI&GUY® Hair Meet Wardrobe™.

TONI&GUY® HAIR MEET WARDROBE™ – THE STYLING FORCE BEHIND THE HAIR FASHION LOOK AT MARCHESA THIS FASHION WEEK

COLLECTION INSPIRATION
Visions of billowing bonfires sweeping through the Scottish highlands, Marchesa's AW14 collection is guided through an ombre of fiery flames and smoky fog.  Bursts of teal, cinnamon, saffron and copper hues give way to silver, blush and cream.

THE HAIR LOOK
This season at Marchesa, two juxtaposing Scottish highland-inspired hairstyles walked the runway.  "I worked with Marchesa to create complementary looks that portrayed two modern sirens - one more aggressive with a strong, braided look and the other much softer, with an ethereal top-knot." –Mark Hampton

HOW TO

Look #1: 'Rebellious' Top Knot

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

PREP
Apply TONI&GUY® Hair Meet Wardrobe™ Prep Heat Protection Mist to dry hair to protect during heat styling

STYLE
Work TONI&GUY® Hair Meet WardrobeCasual Sea Salt Texturising Spray from root to tip to create a workable, matte texture 

Smooth hair back into a high ponytail, twist around to create a knot – secure with pins

Next, pull out small wisps around the hairline and create loose, irregular curls using a small barrel curling iron and finish with TONI&GUY® Hair Meet Wardrobe™ Casual Flexible Hold Hair Spray 

Look #2: 'Creative' Cornrows

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

PREP
Start by applying TONI&GUY® Hair Meet Wardrobe™ Prep Volume Plumping Mousse throughout the hair to create moldable texture

STYLE
Next, apply TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum to fingertips and create five rows of inverted braids, beginning at the hairline through to the nape

Gather all five braids at the nape of the neck and secure with an elastic

Finish by applying TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum through the ends to create definition

HERO PRODUCTS:
TONI&GUY Hair Meet Wardrobe Casual Sea Salt Texturising Spray & Creative Stick It Up Gum

TONI&GUY® Hair Meet Wardrobe™ is available at select retailers and drugstores, including Target, ULTA and Walgreens nationwide.  Visit www.hairmeetwardrobe.com for more information.

Marchesa
British born Georgina Chapman and Keren Craig have built a fashion empire defined by elegant eveningwear and one of a kind couture designs. The duo met at Chelsea College of Art and Design in London. Georgina's draping and design expertise paired with Keren's textile creations resulted in a business partnership and the establishment of Marchesa in 2004. With the extravagant and eccentric fashion icon and Italian heiress the Marchesa Luisa de Casati as their muse, Georgina and Keren's beautifully crafted runway collections and accessories line fuse exquisite detailing with supreme femininity. Coveted not only by celebrities, but by women of all ages, Marchesa continues to be the centerpiece of iconic red carpet moments and high-end fashion alike. Based in New York, the Marchesa collections are presently available worldwide.  

TONI&GUY® Hair Meet Wardrobe™
A genesis of the rich, 50-year TONI&GUY® hairdressing heritage, coupled with its intrinsic ties to British fashion, TONI&GUY® Hair Meet Wardrobe™ builds upon the salon's philosophy of 'hair as the ultimate accessory,' and invites fashionistas to express their style from the head down.  TONI&GUY® Hair Meet Wardrobe™ brings hair fashion from backstage to the street through its four fashion-inspired product collections: CLASSIC, CREATIVE, GLAMOUR and CASUAL.  Each is developed around individual, yet timeless fashion themes, making it possible to express your every style – whether it be effortlessly cool and casual; sexy and glamorous; with an air of classic elegance; or a twist of creative attitude.  In addition, TONI&GUY® Hair Meet Wardrobe™ features a Cleanse & Nourish Collection of shampoos, conditioners and a dry shampoo for all hair types and needs, as well as a Prep Collection that allows you to perfect, protect and prime before you style. 

Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

@HAIR_WARDROBEUS
#HAIRMEETWARDROBE
@MARCHESAFASHION  

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

Related Link:
TONI&GUY Hair Meet Wardrobe

Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-a
Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-b
Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-c

SOURCE TONI&GUY Hair Meet Wardrobe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.