Welcome!

News Feed Item

TONI&GUY® Hair Meet Wardrobe™ Announces Partnership With Marchesa

- AW14 FASHION WEEK DEBUT IN NEW YORK -

NEW YORK, Feb. 14, 2014 /PRNewswire/ -- In celebration of its national US launch, TONI&GUY® Hair Meet Wardrobe™ is pleased to announce its partnership with esteemed fashion house, Marchesa, as the brand marks its 10th anniversary.  Marchesa, founded by British-born talent Georgina Chapman and Keren Craig, will embark on a collaboration with TONI&GUY® Hair Meet Wardrobe™ forged on a likeminded philosophy that hair and wardrobe come together to complete a look.  "Before starting Marchesa, my first modeling job was for TONI&GUY salons in London – this brand has been part of my life for years.  It is fantastic how things have come full circle and I find myself working with them once again and in such an exciting capacity," said Georgina Chapman, Co-Founder of Marchesa.

For 10 years, Chapman and Craig have built their fashion empire around elegant eveningwear and one-of-a-kind couture designs.  TONI&GUY® Hair Meet Wardrobe™ has a strong fashion heritage and strives to support the best of fashion talent from the catwalks of New York, London and beyond.  "We're thrilled to be in collaboration with such a unique hair care brand as TONI&GUY® Hair Meet Wardrobe™ while it launches in the US and as we celebrate our 10 years," said Keren Craig, Co-Founder of Marchesa.

Commencing their relationship at the Marchesa AW14 runway show during Fashion Week in New York, TONI&GUY® Hair Meet Wardrobe™ styled the hair that graced the catwalk at the iconic New York Public Library.  The hair designs were led by TONI&GUY® Hair Meet Wardrobe™ Global Ambassador Mark Hampton, who worked with the Marchesa design duo to create signature looks inspired by the idea of a tribal, Scottish woman with rebellious and modern hair.  The prestigious runway show, attended by A-List celebrities and fashion's elite, was enhanced by the enviable hairstyles, marking new trends for the AW14 season.  "I love collaborating with designers to create a head-to-toe look that is not only beautiful, but also portrays the story that inspired the collection.  Working on behalf of TONI&GUY® Hair Meet Wardrobe™ and with Marchesa has been amazing. I'm proud of the hair we created for this show and honored to be working with such incredible designers," said Mark Hampton, Global Ambassador for TONI&GUY® Hair Meet Wardrobe™.

TONI&GUY® HAIR MEET WARDROBE™ – THE STYLING FORCE BEHIND THE HAIR FASHION LOOK AT MARCHESA THIS FASHION WEEK

COLLECTION INSPIRATION
Visions of billowing bonfires sweeping through the Scottish highlands, Marchesa's AW14 collection is guided through an ombre of fiery flames and smoky fog.  Bursts of teal, cinnamon, saffron and copper hues give way to silver, blush and cream.

THE HAIR LOOK
This season at Marchesa, two juxtaposing Scottish highland-inspired hairstyles walked the runway.  "I worked with Marchesa to create complementary looks that portrayed two modern sirens - one more aggressive with a strong, braided look and the other much softer, with an ethereal top-knot." –Mark Hampton

HOW TO

Look #1: 'Rebellious' Top Knot

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

PREP
Apply TONI&GUY® Hair Meet Wardrobe™ Prep Heat Protection Mist to dry hair to protect during heat styling

STYLE
Work TONI&GUY® Hair Meet WardrobeCasual Sea Salt Texturising Spray from root to tip to create a workable, matte texture 

Smooth hair back into a high ponytail, twist around to create a knot – secure with pins

Next, pull out small wisps around the hairline and create loose, irregular curls using a small barrel curling iron and finish with TONI&GUY® Hair Meet Wardrobe™ Casual Flexible Hold Hair Spray 

Look #2: 'Creative' Cornrows

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

PREP
Start by applying TONI&GUY® Hair Meet Wardrobe™ Prep Volume Plumping Mousse throughout the hair to create moldable texture

STYLE
Next, apply TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum to fingertips and create five rows of inverted braids, beginning at the hairline through to the nape

Gather all five braids at the nape of the neck and secure with an elastic

Finish by applying TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum through the ends to create definition

HERO PRODUCTS:
TONI&GUY Hair Meet Wardrobe Casual Sea Salt Texturising Spray & Creative Stick It Up Gum

TONI&GUY® Hair Meet Wardrobe™ is available at select retailers and drugstores, including Target, ULTA and Walgreens nationwide.  Visit www.hairmeetwardrobe.com for more information.

Marchesa
British born Georgina Chapman and Keren Craig have built a fashion empire defined by elegant eveningwear and one of a kind couture designs. The duo met at Chelsea College of Art and Design in London. Georgina's draping and design expertise paired with Keren's textile creations resulted in a business partnership and the establishment of Marchesa in 2004. With the extravagant and eccentric fashion icon and Italian heiress the Marchesa Luisa de Casati as their muse, Georgina and Keren's beautifully crafted runway collections and accessories line fuse exquisite detailing with supreme femininity. Coveted not only by celebrities, but by women of all ages, Marchesa continues to be the centerpiece of iconic red carpet moments and high-end fashion alike. Based in New York, the Marchesa collections are presently available worldwide.  

TONI&GUY® Hair Meet Wardrobe™
A genesis of the rich, 50-year TONI&GUY® hairdressing heritage, coupled with its intrinsic ties to British fashion, TONI&GUY® Hair Meet Wardrobe™ builds upon the salon's philosophy of 'hair as the ultimate accessory,' and invites fashionistas to express their style from the head down.  TONI&GUY® Hair Meet Wardrobe™ brings hair fashion from backstage to the street through its four fashion-inspired product collections: CLASSIC, CREATIVE, GLAMOUR and CASUAL.  Each is developed around individual, yet timeless fashion themes, making it possible to express your every style – whether it be effortlessly cool and casual; sexy and glamorous; with an air of classic elegance; or a twist of creative attitude.  In addition, TONI&GUY® Hair Meet Wardrobe™ features a Cleanse & Nourish Collection of shampoos, conditioners and a dry shampoo for all hair types and needs, as well as a Prep Collection that allows you to perfect, protect and prime before you style. 

Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

@HAIR_WARDROBEUS
#HAIRMEETWARDROBE
@MARCHESAFASHION  

TONI&GUY Hair Meet Wardrobe | Marchesa AW14 | Hair by Mark Hampton

Related Link:
TONI&GUY Hair Meet Wardrobe

Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-a
Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-b
Photo: http://photos.prnewswire.com/prnh/20140214/NY65753-c

SOURCE TONI&GUY Hair Meet Wardrobe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.