|By Marketwired .||
|February 14, 2014 02:45 PM EST||
SAN DIEGO, CA -- (Marketwired) -- 02/14/14 -- Covario, a leading independent search and content marketing agency, presented the Sigma Award -- its highest client honor -- to six leading digital marketers during the firm's eighth annual INFLECTIONPoint conference held this month in San Diego.
The award is bestowed annually to marketers who demonstrate innovation and achieve measurable success in search marketing campaigns, combined with effective social media, content marketing, media-mix, and/or digital advertising strategies. This year's Sigma recipients recognized for their successful 2013 digital marketing initiatives include Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon, and Sony Electronics.
Bank of America won its first Sigma Award for the re-launch of several business-critical website sections using the agile development methodology -- an alternative to traditional website design workflows. The agile methodology embraces adaptive planning, flexible development, and rapid deployments among cross-functional teams during compressed time frames known as sprints. Bank of America and Covario streamlined SEO workflow processes to fit within agile-sprint cycles aligned to various project teams, and ensured that SEO was built into the new designs and platforms from the ground up. More than 1,200 keywords were optimized, covering over 16 million search queries per month. As a result, first-page search engine rankings for non-branded keywords improved by 27 percent, while organic search conversions attributed to the optimized web pages increased by 76 percent.
Intel returned as a Sigma honoree for its global "PC Refresh" partner integration campaign. The "ingredient" technology provider drove consumer sales of Intel-powered PCs through effective paid search strategies that involved 40-plus retail and OEM partners across seven countries. Intel's first large-scale, collaborative paid search program grew both sales and order volume by more than 300 percent from the first to third quarter of last year. Cost-per-click (CPC) was cut in half over the period.
Kelley Blue Book won its inaugural Sigma Award for the best use of content marketing for branding. This early adopter implemented a responsive web design strategy with dynamic serving -- even before Google began advising digital marketers to take this approach. Kelley Blue Book also launched a full website for tablet devices. Working with Covario, this iconic brand and publisher launched a content marketing program that raised Kelley Blue Book's new car shopping visibility and expanded its brand presence for top-of-the-funnel queries about cars on its consumer website KBB.com.
Lenovo, another back-to-back Sigma winner, was recognized for the innovative use of paid social media by its U.K. digital marketing team. The PC manufacturer wanted to increase its Twitter followers, drive product awareness, and generate sales during Gadget Show Live (#GSL) -- the largest consumer trade show in Great Britain. Throughout the show, Lenovo used exclusive promotions and created Promoted Tweets geo-targeted to Birmingham (where #GSL takes place) to garner sales lift. The so-called "Flock to Unlock" campaign encouraged consumers to retweet Lenovo messages offering special product discounts. The campaign generated more than 2.3 million consumer impressions and 13,000 engagements. Lenovo also obtained over 2,500 new @Lenovo_UK Twitter followers. During #GSL, the company achieved PC revenue lift from Promoted Tweets at an effective 4:1 sales-to-spend ratio.
Nikon earned a Sigma Award for a creative social brand integration initiative involving Facebook. The digital imaging leader worked with Covario on a content marketing project tied to a new web app, which creates a seamless image of a consumer's profile and cover photo for use on Facebook profile pages. The campaign has helped increase Nikon's website traffic and drive awareness of the initiative, resulting from substantial traffic gains and social media engagement.
Sony Electronics, another first-time Sigma awardee, made effective use of local search strategies when the marketing team was charged with increasing revenue from its Sony retail stores around the country. With limited resources, the team worked with Covario to integrate different paid search tactics and advertising copy variations aimed at targeted consumer prospects in regions near stores in 20 metro areas. The result was a ten-fold increase in consumer search engine queries leading them to information about Sony stores, and a 30 times increase in impressions during the important holiday selling season.
"These six companies and their teams exemplify the principles of innovation, partnership, and passion that guide our approach to the Sigma Awards, while representing the core values of Covario as a whole," said the agency's Co-CEO Jeff Johnson. "Each of these marketing leaders did something that was successful and unique, exceeding campaign objectives and metrics."
Covario is a leading independent search marketing agency and software provider. The firm was selected by OMMA magazine as the Search Agency of the Year a record three years in a row from 2011 to 2013. It was also ranked in 2013 by Advertising Age magazine among the nation's Top 10 search agencies. Covario offers a suite of SaaS-based enterprise search, local SEO, and social media marketing analytic and automation tools. Headquartered in San Diego, the firm has more than 200 team members globally, who are also located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto and other cities around the world. The firm's growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.
Sr. Director, Public Relations
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
Jul. 29, 2016 08:00 AM EDT Reads: 426
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Jul. 29, 2016 07:45 AM EDT Reads: 951
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Jul. 29, 2016 07:30 AM EDT Reads: 565
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Jul. 29, 2016 07:30 AM EDT Reads: 996
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 29, 2016 07:15 AM EDT Reads: 1,622
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 29, 2016 06:45 AM EDT Reads: 2,358
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 29, 2016 05:00 AM EDT Reads: 1,424
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 29, 2016 04:45 AM EDT Reads: 2,567
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 29, 2016 04:45 AM EDT Reads: 2,362
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 29, 2016 04:30 AM EDT Reads: 1,407
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 29, 2016 04:15 AM EDT Reads: 2,677
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Jul. 29, 2016 03:45 AM EDT Reads: 1,043
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 29, 2016 02:45 AM EDT Reads: 1,604
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 29, 2016 02:30 AM EDT Reads: 1,463
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 29, 2016 02:00 AM EDT Reads: 1,685