|By PR Newswire||
|February 14, 2014 03:06 PM EST||
NEW YORK, Feb. 14, 2014 /PRNewswire-iReach/ -- It's not everyday that a young musician gets to wake up and film a music video with an established, highly influential artist who has sold millions of albums worldwide. This isn't the case for Rooky, an emerging pop artist from New York City, who has now collaborated with living legend DMC of "Run-DMC" on a song titled "Live Forever," the first and only dance pop track in DMC's career; in addition, the music video is now available on YouTube, through Mind Over Music Group, a subsidiary of Mind Over Media Group.
Prior to working with Mind Over Music Group, Rooky was heavily influenced by the work of Prince, and got his start as a frontman and guitarist in local rock bands before jumping into emceeing private parties at larger than life venues like Yankee Stadium and the Park Avenue Armory. In just a short amount of time, Rooky has also worked with billboard topping artists such as Justin Timberlake, Macklemore, Austin Mahone, Flo Rida, and Mac Miller. Furthermore, Rooky is also an experienced model; he is known for being the face of Verizon's 2013 Fios Campaign, and has appeared in Maxim Magazine with Jwoww of the Jersey Shore.
"The crazy thing is that the video is a major compliment to the song and that's a hard thing to accomplish nowadays. I should have known what I was in for when I asked Rooky who his favorite artist was...and he said Prince!" said DMC.
Manager Nick Schlatmann explains how "Live Forever" came together. "'Live Forever' was a track that Rooky brought to me that instantly had my attention," said Schlatmann. "I remember hearing the potential right from the start but I wanted to vault it until the right situation came along to release it. That opportunity came a few months later following a meeting with DMC."
Darryl McDaniels, known in the music industry as "DMC," was one of the two original members in the legendary hip hop group Run-DMC. Having achieved worldwide success during the 80's into the 90's, DMC has released six albums with Run-DMC, as well as two solo albums on his own. After hearing about "Live Forever," DMC immediately headed to the studio to make things happen.
"When Nick came to me and told me he had this incredible artist he was working with, and we started discussing the idea of collaborating; I had no idea we would be making such amazing music and visuals," said DMC. "They played me a couple of tracks to choose from and I loved them all, but there was something about Live Forever that completely touched the ears and soul! The song was well produced and written!"
The music video was originally set to be shot over a three day period; surprisingly, shooting was completed in just one day. The video is horror themed and features post-apocalyptic zombie scenes meeting an extreme masquerade that would make Lady Gaga jealous. Despite being done in a short period of time, Schlatmann commented on the work behind the music video.
"A lot of hard work and man hours went into the development of this video," said Schlatmann. "We probably wrote four or five different treatments before we got the exact feel and vibe we wanted. Bringing the track along from the very first rough cut to what it is now with the legendary DMC attached to it has been an amazing experience. The camaraderie on set was incredible and the end result of the video is evidence of that."
"I am extremely excited to show the world what we've created here, and I couldn't be more thankful for how everything came out," said Rooky. "The song,the music video, everything was a labor of love in the fullest sense of the phrase. It was a blast to work with such extraordinarily talented people, especially a living legend like DMC."
Media Contact: Nick Schlatmann, Mind Over Music Group, LLC, 347-891-0082, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Mind Over Music Group
The unique combination of Amazon Web Services and Cloud Raxak, a Gartner Cool Vendor in IT Automation, provides a seamless and cost-effective way of securely moving on-premise IT workloads to Amazon Web Services. Any enterprise can now leverage the cloud, manage risk, and maintain continuous security compliance. Forrester's analysis shows that enterprises need automated security to lower security risk and decrease IT operational costs. Through the seamless integration into Amazon Web Services, ...
Jan. 19, 2017 12:00 PM EST Reads: 1,875
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Jan. 19, 2017 11:45 AM EST Reads: 1,688
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 19, 2017 11:30 AM EST Reads: 4,297
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jan. 19, 2017 11:30 AM EST Reads: 3,874
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 19, 2017 11:15 AM EST Reads: 11,393
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Jan. 19, 2017 10:15 AM EST Reads: 562
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jan. 19, 2017 10:15 AM EST Reads: 4,315
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jan. 19, 2017 10:15 AM EST Reads: 4,876
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
Jan. 19, 2017 10:00 AM EST Reads: 5,547
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 19, 2017 10:00 AM EST Reads: 5,546
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 19, 2017 09:30 AM EST Reads: 6,015
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jan. 19, 2017 08:30 AM EST Reads: 5,178
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 19, 2017 07:45 AM EST Reads: 6,332
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 19, 2017 07:30 AM EST Reads: 3,633
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Jan. 19, 2017 07:00 AM EST Reads: 2,005