Welcome!

News Feed Item

Legendary Hip Hop Icon Releases Dance Pop Single

Run-DMC Founding Member Teams Up With Emerging Pop Star Rooky

NEW YORK, Feb. 14, 2014 /PRNewswire-iReach/ -- It's not everyday that a young musician gets to wake up and film a music video with an established, highly influential artist who has sold millions of albums worldwide. This isn't the case for Rooky, an emerging pop artist from New York City, who has now collaborated with living legend DMC of "Run-DMC" on a song titled "Live Forever," the first and only dance pop track in DMC's career; in addition, the music video is now available on YouTube, through Mind Over Music Group, a subsidiary of Mind Over Media Group.

(Photo: http://photos.prnewswire.com/prnh/20140214/MN65439)

Prior to working with Mind Over Music Group, Rooky was heavily influenced by the work of Prince, and got his start as a frontman and guitarist in local rock bands before jumping into emceeing private parties at larger than life venues like Yankee Stadium and the Park Avenue Armory. In just a short amount of time, Rooky has also worked with billboard topping artists such as Justin Timberlake, Macklemore, Austin Mahone, Flo Rida, and Mac Miller. Furthermore, Rooky is also an experienced model; he is known for being the face of Verizon's 2013 Fios Campaign, and has appeared in Maxim Magazine with Jwoww of the Jersey Shore.

"The crazy thing is that the video is a major compliment to the song and that's a hard thing to accomplish nowadays. I should have known what I was in for when I asked Rooky who his favorite artist was...and he said Prince!" said DMC.

Manager Nick Schlatmann explains how "Live Forever" came together. "'Live Forever' was a track that Rooky brought to me that instantly had my attention," said Schlatmann. "I remember hearing the potential right from the start but I wanted to vault it until the right situation came along to release it. That opportunity came a few months later following a meeting with DMC."

Darryl McDaniels, known in the music industry as "DMC," was one of the two original members in the legendary hip hop group Run-DMC. Having achieved worldwide success during the 80's into the 90's, DMC has released six albums with Run-DMC, as well as two solo albums on his own. After hearing about "Live Forever," DMC immediately headed to the studio to make things happen.

"When Nick came to me and told me he had this incredible artist he was working with, and we started discussing the idea of collaborating; I had no idea we would be making such amazing music and visuals," said DMC. "They played me a couple of tracks to choose from and I loved them all, but there was something about Live Forever that completely touched the ears and soul! The song was well produced and written!"

The music video was originally set to be shot over a three day period; surprisingly, shooting was completed in just one day. The video is horror themed and features post-apocalyptic zombie scenes meeting an extreme masquerade that would make Lady Gaga jealous. Despite being done in a short period of time, Schlatmann commented on the work behind the music video. 

"A lot of hard work and man hours went into the development of this video," said Schlatmann. "We probably wrote four or five different treatments before we got the exact feel and vibe we wanted. Bringing the track along from the very first rough cut to what it is now with the legendary DMC attached to it has been an amazing experience. The camaraderie on set was incredible and the end result of the video is evidence of that."

"I am extremely excited to show the world what we've created here, and I couldn't be more thankful for how everything came out," said Rooky. "The song,the music video, everything was a labor of love in the fullest sense of the phrase. It was a blast to work with such extraordinarily talented people, especially a living legend like DMC."

For more information, feel free to visit MINDOVERMEDIAGROUP.COM and ROOKYOFFICIAL.COM

Media Contact: Nick Schlatmann, Mind Over Music Group, LLC, 347-891-0082, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Mind Over Music Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...