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Media Advisory/Photo Opportunity: Chevrolet Announces New Safe & Sure Car Seat Installation Workshops

New program launches with live car seat installation demonstration at the Canadian International AutoShow

TORONTO, ONTARIO -- (Marketwired) -- 02/16/14 -- Car Seat Safety clinics held by Ontario's Ministry of Transportation have found that as many as 80 per cent of car seats are improperly installed, putting Canadian children's lives at risk. Being a new parent can be filled with uncertainty, but knowing your child's car seat is installed correctly is a peace of mind every parent should have.

Chevrolet Canada is partnering with Parachute, a Canadian charity dedicated to preventing injuries and saving lives, to launch its new Chevrolet Safe & Sure Car Seat Installation Workshop program to help educate parents and caregivers with hands-on instructions on car seat safety. The program offers free one-on-one workshops with a certified car seat technician who will teach families and caregivers how to use and install car seats so children are safe for every ride. This is the fest step towards ensuring passenger safety right into adulthood.

Workshops will be hosted at Chevrolet dealerships in Toronto, Vancouver and Montreal and are open to all vehicle makes.

Chevrolet is inviting media to attend a live demonstration of the workshop to launch the program, together with Parachute President & CEO, Louise Logan, who will be discussing the importance of car seat safety and injury prevention.

WHAT:   The launch of the Chevrolet Safe & Sure Car Seat Installation
        Workshop program with an informative demonstration of proper car
        seat installation.

WHO:    Natalie Nankil, Chevrolet
        Louise Logan, Parachute President & CEO

WHEN:   Monday, February 17, 2014

TIME:   9:00 a.m. EST

WHERE:  The Canadian International AutoShow
        Metro Toronto Convention Centre - South Building at 222 Bremner
        Chevrolet Canada Booth - Level 800
        Toronto, ON M5V 2X7

Chevrolet Canada
Phil Birnbaum
Weber Shandwick
(416) 642-7978
(416) 409-9853 (cell)
[email protected]

Chevrolet Canada
Adria MacKenzie
(905) 644-6044
(905) 442-6555 (cell)
[email protected]

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