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Dragons Could be in Deep Doo as Entrepreneurs go it Alone and Clean up!

LEDBURY, England, February 17, 2014 /PRNewswire/ --

The Dragons' Den experts could be in deep 'doo' as brother and sister duo, Stuart Kirby and Helen Morris, celebrate quadrupling sales growth with their innovative pet waste clearer, despite failing to secure investment from the 'experts'.

On the evening of Sunday 26th January, during the Dragons' Den show, the duo faced the Dragons - and despite having an innovative product, failed to secure any investment for their unique product - The dooup Complete Pet Waste Clearer. Nine months on and the business has never been stronger, reporting sales of more than £150,000.  

The next generation pooper scooper for the garden, with its patented 'scoop-flush technology' and 5 in 1 functionality, is the first to provide a truly contactless solution to animal waste collection.  It covers, clears, sanitises, stores and seals away dog waste, conveniently storing around a week's worth of waste before the biodegradable bag inside automatically seals upon removal. The built-in sanitiser contains Byotrol's powerful, gentle and long-lasting technology to give garden users the peace of mind of not only clearing after their dog's waste quickly and easily but also by helping to prevent the spread of bacteria and parasites.

In 2005, Peter Jones claimed that 'someone should invent something to clear up dog waste'. And yet, 8 years on when only scoops and grabbers are available on the market, the Dragons, when presented with the unique gadget, failed to see the potential.

Despite the dragons 'poo pooing' the idea, the dooup is now selling well online, is available to buy in 45 PamPurred Pet stores and has started to gain traction globally, attracting attention from pet owners around the world. What's more, the dooup was recently crowned 'Best Selling New Product' by the leading UK catalogue company, Scotts and Co.

Managing Director, Stuart Kirby, says that they are pleased with the progress made in 2013;

"Despite the Dragons not seeing the potential in the product, sales have since quadrupled, and while we've not had much of a marketing budget, our success proves that the dooup is a viable solution for pet owners. We're looking forward to expanding our product range, exploring new markets and investing in sales and marketing in 2014."

The company has also been awarded a grant to support the development of a new on-the-go pet hygiene product. Marketing Director, Helen Morris, added;

"We are working with one of the UK's 46 Areas of Outstanding Natural Beauty to help preserve a much-loved walking attraction, the Malvern Hills. They are supporting the development of our second product for dog walkers, which is a clear sign that the business and brand are doing well. We have the right people behind us who share our vision to make a cleaner and more sustainable Britain."

Along with aims of being the brand leader in pet hygiene, Maface Solutions and the dooup brand are perfectly positioned to provide the best clearing, cleaning and storing devices to assist with the process of turning dog waste into usable energy.

For more information visit

Notes to editors
For more information, imagery or to arrange an interview, please contact:
Helen Morris (Marketing Director)
T: +44-(0)1531-636-725
E: [email protected]

SOURCE Maface Solutions Ltd

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