Welcome!

News Feed Item

Mobile Media Summit to Unite Global Advertisers at Mobile World Congress

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.

The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.

"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.

Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.

Featured speakers at Mobile Media Summit @ Mobile World Congress include:

  1. Zaid Al-Zaidy, CEO, McCann London
  2. Jay Altschuler, Director of Global Media Innovation, Unilever
  3. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
  4. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  5. Anna Bager, VP and General Manager, IAB Mobile     
  6. John Baker, President, dotJWT       
  7. Mark-Anthony Baker, Global Communications Planning Director, Joule
  8. Brandon Berger, Chief Digital Officer, Ogilvy
  9. Saul Betmead, Chief Strategy Officer, Y&R
  10. Pete Blackshaw, Global Chief of Digital, Nestle          
  11. Bonin Bough, VP-Global Media and Consumer Engagement, Mondelez
  12. Kevin Brown, VP & Global Mobile Product Management, Citigroup         
  13. Rebecca Brown, Global Director of Media, Intel Corp.
  14. Armel Bursaux, Director-Data & Analytics, Starcom MediaVest
  15. Chris Copeland, CEO, GroupM Next              
  16. Chia Chen, SVP & Mobile Practice Lead, DigitasLBi  
  17. Greg Crockart, Co-President, Joule               
  18. Tom Daly, Group Director, Global Connections, The Coca-Cola Company          
  19. Rohit Dhawan, Director of Product Management for EMEA Display, Google
  20. Marie Gulin, VP-Global Integrated Communications, L'Oreal Paris
  21. John Hadl, Venture Partner, US Venture Partners       
  22. Seth Hart, Global Media Director, Starcom MediaVest Group   
  23. Chad Hickey, VP of Global Sales, xAd
  24. Dan Hodges, President, New York Chapter, Location Based Marketing Association
  25. Norm Johnston, Chief Digital Officer, Mindshare Worldwide
  26. Vik Kathuria, EVP, Mediacom           
  27. Erin Kienast, SVP-Director of Mobility, MediaVest        
  28. Evan Krauss, COO, SONATA USA  
  29. Rob Kramer, GM of Mobile, OpenX 
  30. James Lamberti, VP and General Manager, AdTruth 
  31. Doug Livingston, Global Chief Digital Officer, mcgarrybowen    
  32. Bethany Mach, SVP & Global Digital Director,  Starcom MediaVest
  33. Jeff Malmad, Managing Director of Mobile, Mindshare               
  34. Paul Marcum, Head of Global Digital Innovation, Bloomberg Media
  35. John Montgomery, COO, GroupM Interaction               
  36. David Morgan, Director, 22 Design 
  37. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  38. Alex Newman, EMEA Head of Mobile, Omnicom Media Group
  39. Shelly Palmer, host of "Shelly Palmer Digital Living," FOX TV
  40. Mike Parker, Chief Digital Officer, McCann Erickson
  41. Ben Phillips, Global Head of Mobile, MediaCom           
  42. Ali Rana, Group SVP, Emerging Media Lab, Millward Brown Digital
  43. Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect
  44. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  45. Shiv Singh, Head of Global Brand and Marketing Transformation, Visa
  46. James Smith, CRO, Verve
  47. Jide Sobo, Head of Mobile, MEC UK
  48. Mark Squires, Online Marketing Manager, TalkTalk Telecom   
  49. Angela Steele, CEO, Ansible Mobile
  50. Alex Stil, Head of Digital EMEA, Mindshare
  51. Scott Swanson, President of Global Advertiser Services, Opera Mediaworks       
  52. Todd Thiessen, SVP of Strategy, Razorfish
  53. Derek Thompson, Global Head of Mobile, Starcom MediaVest Group   
  54. Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA
  55. Sven Weisbrich, CEO, Universal McCann Germany   
  56. Colleen Whitney, SVP Media, Digitas             
  57. Donald Williams, Chief Digital Officer, Horizon Media
  58. Andrea Wolinetz, Managing Director, Connected Platforms, PHD           

About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

For press inquiries, contact Anna Baskin at [email protected].

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...