Welcome!

News Feed Item

Mobile Media Summit to Unite Global Advertisers at Mobile World Congress

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.

The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.

"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.

Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.

Featured speakers at Mobile Media Summit @ Mobile World Congress include:

  1. Zaid Al-Zaidy, CEO, McCann London
  2. Jay Altschuler, Director of Global Media Innovation, Unilever
  3. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
  4. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  5. Anna Bager, VP and General Manager, IAB Mobile     
  6. John Baker, President, dotJWT       
  7. Mark-Anthony Baker, Global Communications Planning Director, Joule
  8. Brandon Berger, Chief Digital Officer, Ogilvy
  9. Saul Betmead, Chief Strategy Officer, Y&R
  10. Pete Blackshaw, Global Chief of Digital, Nestle          
  11. Bonin Bough, VP-Global Media and Consumer Engagement, Mondelez
  12. Kevin Brown, VP & Global Mobile Product Management, Citigroup         
  13. Rebecca Brown, Global Director of Media, Intel Corp.
  14. Armel Bursaux, Director-Data & Analytics, Starcom MediaVest
  15. Chris Copeland, CEO, GroupM Next              
  16. Chia Chen, SVP & Mobile Practice Lead, DigitasLBi  
  17. Greg Crockart, Co-President, Joule               
  18. Tom Daly, Group Director, Global Connections, The Coca-Cola Company          
  19. Rohit Dhawan, Director of Product Management for EMEA Display, Google
  20. Marie Gulin, VP-Global Integrated Communications, L'Oreal Paris
  21. John Hadl, Venture Partner, US Venture Partners       
  22. Seth Hart, Global Media Director, Starcom MediaVest Group   
  23. Chad Hickey, VP of Global Sales, xAd
  24. Dan Hodges, President, New York Chapter, Location Based Marketing Association
  25. Norm Johnston, Chief Digital Officer, Mindshare Worldwide
  26. Vik Kathuria, EVP, Mediacom           
  27. Erin Kienast, SVP-Director of Mobility, MediaVest        
  28. Evan Krauss, COO, SONATA USA  
  29. Rob Kramer, GM of Mobile, OpenX 
  30. James Lamberti, VP and General Manager, AdTruth 
  31. Doug Livingston, Global Chief Digital Officer, mcgarrybowen    
  32. Bethany Mach, SVP & Global Digital Director,  Starcom MediaVest
  33. Jeff Malmad, Managing Director of Mobile, Mindshare               
  34. Paul Marcum, Head of Global Digital Innovation, Bloomberg Media
  35. John Montgomery, COO, GroupM Interaction               
  36. David Morgan, Director, 22 Design 
  37. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  38. Alex Newman, EMEA Head of Mobile, Omnicom Media Group
  39. Shelly Palmer, host of "Shelly Palmer Digital Living," FOX TV
  40. Mike Parker, Chief Digital Officer, McCann Erickson
  41. Ben Phillips, Global Head of Mobile, MediaCom           
  42. Ali Rana, Group SVP, Emerging Media Lab, Millward Brown Digital
  43. Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect
  44. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  45. Shiv Singh, Head of Global Brand and Marketing Transformation, Visa
  46. James Smith, CRO, Verve
  47. Jide Sobo, Head of Mobile, MEC UK
  48. Mark Squires, Online Marketing Manager, TalkTalk Telecom   
  49. Angela Steele, CEO, Ansible Mobile
  50. Alex Stil, Head of Digital EMEA, Mindshare
  51. Scott Swanson, President of Global Advertiser Services, Opera Mediaworks       
  52. Todd Thiessen, SVP of Strategy, Razorfish
  53. Derek Thompson, Global Head of Mobile, Starcom MediaVest Group   
  54. Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA
  55. Sven Weisbrich, CEO, Universal McCann Germany   
  56. Colleen Whitney, SVP Media, Digitas             
  57. Donald Williams, Chief Digital Officer, Horizon Media
  58. Andrea Wolinetz, Managing Director, Connected Platforms, PHD           

About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

For press inquiries, contact Anna Baskin at [email protected].

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...