Welcome!

News Feed Item

Mobile Media Summit to Unite Global Advertisers at Mobile World Congress

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.

The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.

"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.

Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.

Featured speakers at Mobile Media Summit @ Mobile World Congress include:

  1. Zaid Al-Zaidy, CEO, McCann London
  2. Jay Altschuler, Director of Global Media Innovation, Unilever
  3. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
  4. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  5. Anna Bager, VP and General Manager, IAB Mobile     
  6. John Baker, President, dotJWT       
  7. Mark-Anthony Baker, Global Communications Planning Director, Joule
  8. Brandon Berger, Chief Digital Officer, Ogilvy
  9. Saul Betmead, Chief Strategy Officer, Y&R
  10. Pete Blackshaw, Global Chief of Digital, Nestle          
  11. Bonin Bough, VP-Global Media and Consumer Engagement, Mondelez
  12. Kevin Brown, VP & Global Mobile Product Management, Citigroup         
  13. Rebecca Brown, Global Director of Media, Intel Corp.
  14. Armel Bursaux, Director-Data & Analytics, Starcom MediaVest
  15. Chris Copeland, CEO, GroupM Next              
  16. Chia Chen, SVP & Mobile Practice Lead, DigitasLBi  
  17. Greg Crockart, Co-President, Joule               
  18. Tom Daly, Group Director, Global Connections, The Coca-Cola Company          
  19. Rohit Dhawan, Director of Product Management for EMEA Display, Google
  20. Marie Gulin, VP-Global Integrated Communications, L'Oreal Paris
  21. John Hadl, Venture Partner, US Venture Partners       
  22. Seth Hart, Global Media Director, Starcom MediaVest Group   
  23. Chad Hickey, VP of Global Sales, xAd
  24. Dan Hodges, President, New York Chapter, Location Based Marketing Association
  25. Norm Johnston, Chief Digital Officer, Mindshare Worldwide
  26. Vik Kathuria, EVP, Mediacom           
  27. Erin Kienast, SVP-Director of Mobility, MediaVest        
  28. Evan Krauss, COO, SONATA USA  
  29. Rob Kramer, GM of Mobile, OpenX 
  30. James Lamberti, VP and General Manager, AdTruth 
  31. Doug Livingston, Global Chief Digital Officer, mcgarrybowen    
  32. Bethany Mach, SVP & Global Digital Director,  Starcom MediaVest
  33. Jeff Malmad, Managing Director of Mobile, Mindshare               
  34. Paul Marcum, Head of Global Digital Innovation, Bloomberg Media
  35. John Montgomery, COO, GroupM Interaction               
  36. David Morgan, Director, 22 Design 
  37. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  38. Alex Newman, EMEA Head of Mobile, Omnicom Media Group
  39. Shelly Palmer, host of "Shelly Palmer Digital Living," FOX TV
  40. Mike Parker, Chief Digital Officer, McCann Erickson
  41. Ben Phillips, Global Head of Mobile, MediaCom           
  42. Ali Rana, Group SVP, Emerging Media Lab, Millward Brown Digital
  43. Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect
  44. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  45. Shiv Singh, Head of Global Brand and Marketing Transformation, Visa
  46. James Smith, CRO, Verve
  47. Jide Sobo, Head of Mobile, MEC UK
  48. Mark Squires, Online Marketing Manager, TalkTalk Telecom   
  49. Angela Steele, CEO, Ansible Mobile
  50. Alex Stil, Head of Digital EMEA, Mindshare
  51. Scott Swanson, President of Global Advertiser Services, Opera Mediaworks       
  52. Todd Thiessen, SVP of Strategy, Razorfish
  53. Derek Thompson, Global Head of Mobile, Starcom MediaVest Group   
  54. Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA
  55. Sven Weisbrich, CEO, Universal McCann Germany   
  56. Colleen Whitney, SVP Media, Digitas             
  57. Donald Williams, Chief Digital Officer, Horizon Media
  58. Andrea Wolinetz, Managing Director, Connected Platforms, PHD           

About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

For press inquiries, contact Anna Baskin at [email protected].

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...