Welcome!

News Feed Item

Mobile Media Summit to Unite Global Advertisers at Mobile World Congress

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.

The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.

"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.

Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.

Featured speakers at Mobile Media Summit @ Mobile World Congress include:

  1. Zaid Al-Zaidy, CEO, McCann London
  2. Jay Altschuler, Director of Global Media Innovation, Unilever
  3. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
  4. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  5. Anna Bager, VP and General Manager, IAB Mobile     
  6. John Baker, President, dotJWT       
  7. Mark-Anthony Baker, Global Communications Planning Director, Joule
  8. Brandon Berger, Chief Digital Officer, Ogilvy
  9. Saul Betmead, Chief Strategy Officer, Y&R
  10. Pete Blackshaw, Global Chief of Digital, Nestle          
  11. Bonin Bough, VP-Global Media and Consumer Engagement, Mondelez
  12. Kevin Brown, VP & Global Mobile Product Management, Citigroup         
  13. Rebecca Brown, Global Director of Media, Intel Corp.
  14. Armel Bursaux, Director-Data & Analytics, Starcom MediaVest
  15. Chris Copeland, CEO, GroupM Next              
  16. Chia Chen, SVP & Mobile Practice Lead, DigitasLBi  
  17. Greg Crockart, Co-President, Joule               
  18. Tom Daly, Group Director, Global Connections, The Coca-Cola Company          
  19. Rohit Dhawan, Director of Product Management for EMEA Display, Google
  20. Marie Gulin, VP-Global Integrated Communications, L'Oreal Paris
  21. John Hadl, Venture Partner, US Venture Partners       
  22. Seth Hart, Global Media Director, Starcom MediaVest Group   
  23. Chad Hickey, VP of Global Sales, xAd
  24. Dan Hodges, President, New York Chapter, Location Based Marketing Association
  25. Norm Johnston, Chief Digital Officer, Mindshare Worldwide
  26. Vik Kathuria, EVP, Mediacom           
  27. Erin Kienast, SVP-Director of Mobility, MediaVest        
  28. Evan Krauss, COO, SONATA USA  
  29. Rob Kramer, GM of Mobile, OpenX 
  30. James Lamberti, VP and General Manager, AdTruth 
  31. Doug Livingston, Global Chief Digital Officer, mcgarrybowen    
  32. Bethany Mach, SVP & Global Digital Director,  Starcom MediaVest
  33. Jeff Malmad, Managing Director of Mobile, Mindshare               
  34. Paul Marcum, Head of Global Digital Innovation, Bloomberg Media
  35. John Montgomery, COO, GroupM Interaction               
  36. David Morgan, Director, 22 Design 
  37. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  38. Alex Newman, EMEA Head of Mobile, Omnicom Media Group
  39. Shelly Palmer, host of "Shelly Palmer Digital Living," FOX TV
  40. Mike Parker, Chief Digital Officer, McCann Erickson
  41. Ben Phillips, Global Head of Mobile, MediaCom           
  42. Ali Rana, Group SVP, Emerging Media Lab, Millward Brown Digital
  43. Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect
  44. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  45. Shiv Singh, Head of Global Brand and Marketing Transformation, Visa
  46. James Smith, CRO, Verve
  47. Jide Sobo, Head of Mobile, MEC UK
  48. Mark Squires, Online Marketing Manager, TalkTalk Telecom   
  49. Angela Steele, CEO, Ansible Mobile
  50. Alex Stil, Head of Digital EMEA, Mindshare
  51. Scott Swanson, President of Global Advertiser Services, Opera Mediaworks       
  52. Todd Thiessen, SVP of Strategy, Razorfish
  53. Derek Thompson, Global Head of Mobile, Starcom MediaVest Group   
  54. Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA
  55. Sven Weisbrich, CEO, Universal McCann Germany   
  56. Colleen Whitney, SVP Media, Digitas             
  57. Donald Williams, Chief Digital Officer, Horizon Media
  58. Andrea Wolinetz, Managing Director, Connected Platforms, PHD           

About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

For press inquiries, contact Anna Baskin at [email protected].

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.