Click here to close now.




















Welcome!

News Feed Item

The US Soy Products Market: What Consumers Eat and Why?

LONDON, Feb. 17, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Soy Products Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soy Products market in The US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soy Products market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the soy products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
While Soy Products in general have currently managed to reach a greater share of consumers in the US than in other countries, the market still stands at a crossroads. Should marketers target expanding the consumer audience, or seek to increase the frequency of use amongst existing consumers? The best approach will depend on understanding which consumers are driving sales and where the potential areas of latent demand are.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Results highlight that, while a large part of the audience for these products state that several Consumer Trends affect their consumption, the actual stated impact on the market is far less. This may explain why consumption frequencies are low - it might be that while consumers think these products offer benefits, they do not necessarily feel their benefits immediately upon consumption.

Penetration rates by age group are not high; however, a significant number of consumers, particularly the older they are, consume these products. Determining which consumer groups offer the greater value, and which specific trends to align products with, is therefore vital to future success.

In terms of consumer penetration and consumption value, Soy Desserts significantly lag behind the other categories, suggesting that this category in particular needs to work hard to convince consumers to both try these products out and then continue to consume them.

Key Highlights

Brand analysis shows that the presence of private labels in the Soy Products market is less than 15% by volume across all categories. It is highest in the Soy Desserts category and lowest in the Soy Drinks category.

With a value share approaching half of the overall Soy Products market, Soy Milk is easily the largest market segment. Soy Drinks also have significant share, but Soy Desserts are lagging behind and have failed to achieve significant scale.

Compared to their overall share of the population, there is a significant skew towards female consumption of Soy Drinks and, in particular, of Soy Milk. This indicates a potential to market more specifically to women in these categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Soy Products Value Share (%), by Age Groups, 2012
Table 4: United States Soy Products Value Share (%), by Gender, 2012
Table 5: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Soy Products Value Share (%) by Wealth Groups, 2012
Table 8: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Soy Desserts Consumer Group Share (% market value), 2012
Table 10: United States Soy Drinks Consumer Group Share (% market value), 2012
Table 11: United States Soy Milk Consumer Group Share (% market value), 2012
Table 12: United States Total Soy Desserts Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Soy Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Soy Milk Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: United States Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 22: United States Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 23: United States Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 24: United States Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: United States Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: United States Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United States Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United States, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United States, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United States, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United States, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United States Soy Products Market Value (US Dollar million), by Category, 2012
Table 33: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 34: United States Soy Products Market Value (US$ million), by Category, 2012
Table 35: United States Soy Products Expenditure Per Capita (US Dollar), by Category, 2012
Table 36: United States Soy Products Expenditure Per Household (US Dollar), by Category
Table 37: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 38: United States Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 39: United States Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Soy Products Value Share (%), by Age Groups, 2012
Figure 3: United States Soy Products Value Share (%), by Gender, 2012
Figure 4: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Soy Products Market Value (US$ million), by Category, 2012
Figure 15: United States Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: United States Soy Products Expenditure Per Household (US$), by Category

Read the full report:
The US Soy Products Market: What Consumers Eat and Why?
http://www.reportbuyer.com/energy_utilities/alternative_renewable/us_soy_products_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Renewable_energy

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...