Welcome!

News Feed Item

The US Soy Products Market: What Consumers Eat and Why?

LONDON, Feb. 17, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Soy Products Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soy Products market in The US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soy Products market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the soy products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
While Soy Products in general have currently managed to reach a greater share of consumers in the US than in other countries, the market still stands at a crossroads. Should marketers target expanding the consumer audience, or seek to increase the frequency of use amongst existing consumers? The best approach will depend on understanding which consumers are driving sales and where the potential areas of latent demand are.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Results highlight that, while a large part of the audience for these products state that several Consumer Trends affect their consumption, the actual stated impact on the market is far less. This may explain why consumption frequencies are low - it might be that while consumers think these products offer benefits, they do not necessarily feel their benefits immediately upon consumption.

Penetration rates by age group are not high; however, a significant number of consumers, particularly the older they are, consume these products. Determining which consumer groups offer the greater value, and which specific trends to align products with, is therefore vital to future success.

In terms of consumer penetration and consumption value, Soy Desserts significantly lag behind the other categories, suggesting that this category in particular needs to work hard to convince consumers to both try these products out and then continue to consume them.

Key Highlights

Brand analysis shows that the presence of private labels in the Soy Products market is less than 15% by volume across all categories. It is highest in the Soy Desserts category and lowest in the Soy Drinks category.

With a value share approaching half of the overall Soy Products market, Soy Milk is easily the largest market segment. Soy Drinks also have significant share, but Soy Desserts are lagging behind and have failed to achieve significant scale.

Compared to their overall share of the population, there is a significant skew towards female consumption of Soy Drinks and, in particular, of Soy Milk. This indicates a potential to market more specifically to women in these categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Soy Products Value Share (%), by Age Groups, 2012
Table 4: United States Soy Products Value Share (%), by Gender, 2012
Table 5: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Soy Products Value Share (%) by Wealth Groups, 2012
Table 8: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Soy Desserts Consumer Group Share (% market value), 2012
Table 10: United States Soy Drinks Consumer Group Share (% market value), 2012
Table 11: United States Soy Milk Consumer Group Share (% market value), 2012
Table 12: United States Total Soy Desserts Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Soy Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Soy Milk Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: United States Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 22: United States Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 23: United States Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 24: United States Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: United States Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: United States Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United States Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United States, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United States, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United States, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United States, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United States Soy Products Market Value (US Dollar million), by Category, 2012
Table 33: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 34: United States Soy Products Market Value (US$ million), by Category, 2012
Table 35: United States Soy Products Expenditure Per Capita (US Dollar), by Category, 2012
Table 36: United States Soy Products Expenditure Per Household (US Dollar), by Category
Table 37: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 38: United States Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 39: United States Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Soy Products Value Share (%), by Age Groups, 2012
Figure 3: United States Soy Products Value Share (%), by Gender, 2012
Figure 4: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Soy Products Market Value (US$ million), by Category, 2012
Figure 15: United States Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: United States Soy Products Expenditure Per Household (US$), by Category

Read the full report:
The US Soy Products Market: What Consumers Eat and Why?
http://www.reportbuyer.com/energy_utilities/alternative_renewable/us_soy_products_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Renewable_energy

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I'm here to leverage my secret sauce, which is using outsourced development and the company that I utilize is delaPlex Software and they've basically allowed me to win Fortune 500 companies," noted Justin Witz, CTO of FRA and PlanTools, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.