Welcome!

News Feed Item

The US Soy Products Market: What Consumers Eat and Why?

LONDON, Feb. 17, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Soy Products Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soy Products market in The US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soy Products market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the soy products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
While Soy Products in general have currently managed to reach a greater share of consumers in the US than in other countries, the market still stands at a crossroads. Should marketers target expanding the consumer audience, or seek to increase the frequency of use amongst existing consumers? The best approach will depend on understanding which consumers are driving sales and where the potential areas of latent demand are.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Results highlight that, while a large part of the audience for these products state that several Consumer Trends affect their consumption, the actual stated impact on the market is far less. This may explain why consumption frequencies are low - it might be that while consumers think these products offer benefits, they do not necessarily feel their benefits immediately upon consumption.

Penetration rates by age group are not high; however, a significant number of consumers, particularly the older they are, consume these products. Determining which consumer groups offer the greater value, and which specific trends to align products with, is therefore vital to future success.

In terms of consumer penetration and consumption value, Soy Desserts significantly lag behind the other categories, suggesting that this category in particular needs to work hard to convince consumers to both try these products out and then continue to consume them.

Key Highlights

Brand analysis shows that the presence of private labels in the Soy Products market is less than 15% by volume across all categories. It is highest in the Soy Desserts category and lowest in the Soy Drinks category.

With a value share approaching half of the overall Soy Products market, Soy Milk is easily the largest market segment. Soy Drinks also have significant share, but Soy Desserts are lagging behind and have failed to achieve significant scale.

Compared to their overall share of the population, there is a significant skew towards female consumption of Soy Drinks and, in particular, of Soy Milk. This indicates a potential to market more specifically to women in these categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Soy Products Value Share (%), by Age Groups, 2012
Table 4: United States Soy Products Value Share (%), by Gender, 2012
Table 5: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Soy Products Value Share (%) by Wealth Groups, 2012
Table 8: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Soy Desserts Consumer Group Share (% market value), 2012
Table 10: United States Soy Drinks Consumer Group Share (% market value), 2012
Table 11: United States Soy Milk Consumer Group Share (% market value), 2012
Table 12: United States Total Soy Desserts Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Soy Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Soy Milk Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: United States Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 22: United States Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 23: United States Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 24: United States Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: United States Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: United States Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United States Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United States, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United States, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United States, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United States, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United States Soy Products Market Value (US Dollar million), by Category, 2012
Table 33: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 34: United States Soy Products Market Value (US$ million), by Category, 2012
Table 35: United States Soy Products Expenditure Per Capita (US Dollar), by Category, 2012
Table 36: United States Soy Products Expenditure Per Household (US Dollar), by Category
Table 37: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 38: United States Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 39: United States Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Soy Products Value Share (%), by Age Groups, 2012
Figure 3: United States Soy Products Value Share (%), by Gender, 2012
Figure 4: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Soy Products Market Value (US$ million), by Category, 2012
Figure 15: United States Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: United States Soy Products Expenditure Per Household (US$), by Category

Read the full report:
The US Soy Products Market: What Consumers Eat and Why?
http://www.reportbuyer.com/energy_utilities/alternative_renewable/us_soy_products_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Renewable_energy

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...