Welcome!

News Feed Item

Frost & Sullivan: Big Data and Analytics in Brazil on the Road to Become a Billion Dollar Market by 2018

- After investments to learn how to use big data, Brazilian companies start the run for competitive advantage

SAO PAULO, Feb. 17, 2014 /PRNewswire/ -- The Brazilian big data and analytics market is still in the early development stage and, as an emerging industry, offers immense opportunities for new entrants and investments. Most companies in the country are unprepared to process the briskly growing amount of internal and external data. In fact, data volume growth is so high that some routine and important processes in enterprises now take too much time to run with traditional solutions. Therefore, Brazilian companies are pursuing new solutions that can integrate data and run processes faster, widening the potential for the big data and analytics market.

As a result, market revenues for Brazil that stood at $243.6 million in 2013 are expected to reach $965.0 million in 2018, according to the new Frost & Sullivan (http://www.ITservices.frost.com) analysis, Insights into Big Data and Analytics in Brazil.

"Big data projects enable firms to access relevant information that cannot usually be easily found or analyzed," said Frost & Sullivan Information and Communication Technologies Industry Analyst Guilherme Campos. "Solutions structured to process big data also allow companies to act predictively."

While some businesses in Brazil are aware of big data, most do not know where and how to begin using it to their benefit. Service providers' current offers are not clear enough to help clients understand the returns on investment. Differing taxonomy by various vendors to define big data make the various investment options all the more confusing.

As a result, the biggest user demand in this budding market is currently for consulting services on how to use big data and capitalize on its advantages. Service providers too are working with universities to train and create more experts while simultaneously developing user-friendly solutions.

"This will quicken adoption in verticals, such as finance, telecommunications, manufacturing and retail, that are already mature enough to implement big data analytics," noted Campos. "Government investments in big data will grow exponentially due to projects that will bring more agility, security and transparency to governmental information."

Stratecast, which operates the global big data practice for Frost & Sullivan, in its report The World Moves Fast, and Data is Driving/Part 2, Competitive Strategies, published in November 2013, estimated the global market for Big Data, Analytics, and Business Intelligence (BI) solutions at $22 billion for 2012. Stratecast forecasts the market to expand at a cumulative annual growth rate (CAGR) of approximately 12.7 percent to reach $40 billion by 2017.

Stratecast has identified 20-25 large providers in this area who control most of the market. "There is still significant headroom in the market for smaller players, in part due to varying degrees of specialization, but more significantly because large providers seem content to offer solutions best suited to large enterprises," said Jeff Cotrupe, Stratecast Industry Director, Big Data & Analytics (BDA). One challenge to the growth of this market is the 'IT glass walls' phenomenon: at present it still requires considerable specialized expertise, in the form of the Data Scientist or CIO and team, for business users to get the data they need. Vendors need to adopt the principles of self-service, business-user-friendly big data implementations. "Some able cloud-based big data providers, such as Birst, GoodData and GigaSpaces, are making full-featured big data solutions affordable for a wider range of big data buyers, and readily accessible by their business users," said Cotrupe.

If you are interested in more information on these studies, please send an e-mail to Francesca Valente, Corporate Communications, at [email protected], with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.

Insights into Big Data and Analytics in Brazil is part of the IT Services Growth Partnership Service program. Frost & Sullivan's related studies include: Brazilian Internet Technology (IT) Infrastructure Outsourcing Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion 
Join Us:           Join our community 
Subscribe:       Newsletter on "the next big thing" 
Register:         Gain access to visionary innovation

Insights into Big Data and Analytics in Brazil
ND52-72

Contact:
Francesca Valente
Corporate Communications – Latin America
P: +54-11-4777-5300
F: +54-11-4777-5300
E: [email protected]

http://www.frost.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.