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Tiger Countries B2C E-Commerce Report

DUBLIN, Feb. 17, 2014 /PRNewswire/ --Research and Markets ( has announced the addition of the "Tiger Countries B2C E-Commerce Report" report to their offering.


Online Retail in the Tiger Countries South Korea, Hong Kong, and Singapore expand compared to Taiwan

The Tiger Countries B2C E-Commerce Report 2013 shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.

Smartphones for the first Time used more often than Notebooks to shop Online in South Korea

After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases were conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce was also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants.

M-Commerce and Group Shopping important Trends in B2C E-Commerce in Hong Kong

In 2012, more than half of all Internet users in Hong Kong conducted online purchases, with women shopping online more often than men. M-Commerce sales in Hong Kong are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. Average mobile expenditure per online shopper in Hong Kong reached nearly 600 EUR in mid-2012, constituting an increase of more than 40 percent compared to the previous year. Besides M-Commerce, group shopping is a major trend in online retail in Hong Kong. Within only two years, approximately 70 daily deal websites were launched there. Attracted by the upward trend of B2C E-Commerce, US fashion retailer American Apparel launched an online shop in Hong Kong in 2012.

Travel and Entertainment Tickets preferred Product Categories of Internet Shoppers in Singapore

According to forecasts, B2C E-Commerce sales in Singapore will increase by almost 50 percent between 2011 and 2015. In relation to this as well as based on the growing number of online orders, pick up stations are planned to be set up in Singapore starting in 2013. Travel reservations and entertainment tickets, followed by computer and game software as well as apparel, accessories, shoes and jewelry were the product categories to be purchased online most often by Internet shoppers in Singapore in February 2012. Mobile online retail plays an increasingly large role in Singapore, as well. The share of mobile online orders on total online orders increased to almost a quarter in the last few years.

Key Topics Covered:






Companies Mentioned:

  • 11st
  • Alipay
  • Amazon
  • American Apparel
  • CyberMart
  • DSCollections
  • Gmarket
  • Groupon
  • Groupon
  • Lotte
  • Modparade
  • Rakuten
  • Yahoo!
  • eBay

For more information visit

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

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