Welcome!

News Feed Item

New LEGO® Star Wars™ Building Sets Inspired by Upcoming Star Wars Rebels™ Television Series Land on August 1

-New sets coincide with the 15th anniversary of The LEGO Group and Lucasfilm Collaboration-

NEW YORK, Feb. 17, 2014 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR – LEGO Systems, Inc. today announced new LEGO® Star Wars™ products based on the new Star Wars Rebels™ animated television series scheduled to premiere on Disney Channel this fall before it appears regularly on Disney XD. The action-filled series will introduce a cast of exciting new characters in the Star Wars universe. The new building sets were unveiled at a Disney Consumer Products event Monday, February 17 by Freddie Prinze, Jr., who stars as "Kanan Jarrus" in the new Star Wars Rebels series. The company presented him with a custom 2-foot tall replica of his minifigure made completely out of LEGO bricks by Master Builders.

LEGO Star Wars Rebels Building Sets Launch August 1
LEGO Star Wars The Ghost building set is based off of the Rebel heroes' starship, The Ghost, which has dual cockpits, a 360-degree rotating turret, two spring-loaded shooters and ejecting escape pods. The building set features 929 pieces and several new LEGO minifigures with assorted tools including Ezra Bridger, Kanan Jarrus, Hera Syndulla, Zeb and a Stormtrooper. Designed for ages 9 and up, the kit retails for $89.99.

The second building set, LEGO Star Wars Phantom, is an attack shuttle that works in conjunction with The Ghost set. The two models can be combined and the Phantom model features 234 pieces and includes folding wings, tools and a detachable cockpit with cargo hold where pilot Ezra Bridger can store his cadet helmet and blaster. Ezra Bridger and his grumpy Droid companion Chopper are also brought to LEGO minifigure form. The set is designed for ages 7 and up and will retail for $24.99.

The LEGO Group and Lucasfilm Celebrate 15 Great Years Together
The introduction of LEGO Star Wars Rebels coincides with the 15th anniversary of the LEGO Star Wars collection, the first licensed property ever to come to life in LEGO form. The LEGO Group and Lucasfilm collaboration has produced a wide variety of iconic construction sets since the first toys were released in 1999. Through the years, the LEGO Star Wars toy co-brand has offered more than 400 unique building sets from the original trilogy and newer storylines.

The two LEGO Star Wars Rebels models join 23 other new LEGO Star Wars building sets that will be introduced throughout the anniversary year, including such icons as the Snowspeeder and the Imperial Star Destroyer. A new collection of Microfighters builds mini versions of Star Wars icons and each includes a collectible minifigure.

Interesting Facts about LEGO Star Wars

  • More than 200 million LEGO Star Wars products have been sold in 15 years; last year, nearly 16 million sets were sold worldwide, equaling an average of 43,397 boxes per day, 1,808 boxes per hour and 30 boxes per minute.
  • 323 LEGO Star Wars sets have been created to date
  • 600 LEGO Star Wars minifigures have been introduced to enhance creative fun and collectability

"The 1999 introduction of the LEGO Star Wars collection marked the first time we collaborated with a studio to bring someone else's stories and characters to life, and our co-produced line of toys constitutes some of our best-selling and most beloved products around the world," said Jill Wilfert, vice president of licensing and entertainment for The LEGO Group. "We are thrilled to be celebrating the 15th year of our successful relationship with Lucasfilm and we look forward to continuing to deliver a creative LEGO building experience for Star Wars fans of all ages for years to come."

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2014 The LEGO Group.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.© & TM Lucasfilm Ltd. 

MEDIA CONTACT:
LEGO Systems, Inc., Amanda Santoro
860-763-7834 / [email protected]

SOURCE LEGO Systems, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.