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Euclid Builds Out Leadership Team to Accelerate Next Phase of Growth

Adds Executives in Marketing, Sales and Finance From SAP, Informatica, and ARM

SAN FRANCISCO, CA -- (Marketwired) -- 02/17/14 -- Retail analytics company Euclid today announces the addition of three new executives to an already prestigious team. The company has hired a Chief Financial Officer (CFO), Chief Marketing Officer (CMO), and Senior Vice President (SVP) of worldwide sales to accelerate the next phase of company growth.

No newcomer to creative innovation and startups, CFO John McAdoo joins Euclid with a background as CFO for two VC-backed companies where he played a major role in helping to scale operations and support fundraising efforts. McAdoo has a proven track record of driving revenue and profitability and, after eight years with ARM Holdings plc, managed the company's $1B acquisition by Artisan Components. A native of the UK, McAdoo attended the University of Manchester where he received a BA in Economics, with honors, before going on to the Institute of Chartered Accountants in England and Wales.

CMO Adam Wilson brings a wealth of experience in big data and analytics from Informatica, where he most recently served as SVP and general manager for the company's Information Lifecycle Management Business. Prior to Informatica, he was the co-founder of Zimba, a pioneer in mobile business intelligence. Informatica acquired Zimba in 2000. Throughout his career, Adam has focused on building and marketing innovative products that help leading organizations compete on information. Adam holds a BS in Engineering from Northwestern University and an MBA from the Kellogg School of Management.

Euclid's SVP of worldwide sales, Jeff Nuzum, also comes from an extensive background in data management with previous executive positions at SAP and Oracle. He has nearly 20 years of enterprise technology sales experience, and will join ex-ShopperTrak founder Tad Shepperd to head up Euclid's sales teams. Nuzum has built and lead field organizations through all types of growth. He understands how to monetize new technology and how to translate breakthrough products into customer value. Nuzum attended Arizona State University where he received a BA in Political Science.

"We have big plans heading into 2014," said Euclid CEO Will Smith. "Over the last couple of years we've been focused on perfecting our product, but with these new hires we're focused on significantly expanding our go-to-market efforts. Adam, Jeff, and John bring a broad track record of success at both industry leaders and early stage pioneers. I'm incredibly excited about the impact they will have on the success of Euclid."

Euclid already boasts an impressive list of retail executives coming from companies like ShopperTrak, eBay, and Toys R Us, as well as the co-founders of Urchin, the company that eventually became Google Analytics. These new hires will help to expand Euclid's client base, drive more significant market presence, and enhance service offerings.

In addition Euclid was also recently honored as a Privacy Ambassador by the prestigious Privacy by Design association for the company's commitment to protecting the data it collects. If you'd like to learn more about the award visit http://www.privacybydesign.ca/. If you'd like to learn more about Euclid and the anonymous and aggregate analytics it provides to retailers visit http://euclidanalytics.com/product/.

About Euclid
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of January 2014 Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.

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Media Contact
Andrew Still-Baxter
VSC for Euclid
Andrew@vscpr.com
415-677-9125

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