|By PR Newswire||
|February 17, 2014 02:59 PM EST||
DALLAS, Feb. 17, 2014 /PRNewswire/ -- Valentine's Day presents a viable commercial opportunity for florists, candy manufacturers, stationers and restaurants but businesses who sell products or services to other businesses should reconsider their marketing plan before next February rolls around.
"According to our recent study conducted via LinkedIn and email to 250,000 business executives at small and medium-sized businesses, Valentine's Day messaging does not always correlate with an increase in 'brand love,'" says Brad Segal, VP of Sales and Marketing at ProspectCloud. Business buyers are savvy and guard their time and checkbooks carefully. Potentially low-value messaging can be off putting, and out of alignment with complex sales cycles, especially without the support of a more meaningful, high-value lead nurture process.
"Even as an expression of customer appreciation, with a coupon or an incentive included in the communication, it seems that business consumers do not always appreciate Valentine's Day messaging from prospective vendors," Segal reports. More than before, he says, business to business marketers must be mindful of when and how they touch both potential and existing customers, and thoughtful of how and if that touch point adds value to the relationship.
ProspectCloud is a trusted provider of leading business data with access to 50 million direct contacts with email. Segal says his company helps clients define their buyer's table, and build highly-focused email lists of business decision makers for sales and marketing outreach, lead nurture and drip campaigns and they deliver extra value through thought leadership on communications strategy and best practices.
"Our clients spend an average of between $10,000 and $100,000 a year on email driven marketing and demand generation programs. They can't afford to lose potentially warm prospects over lack of perspective, or a simple error in judgment. As recipients of email marketing ourselves, we know that we receive Valentine's Day-themed offers for discounted office supplies, color printing, employee recruiting services and even discounted employee benefit plan audits. Heart health is evidently a big concern in February. So, we were curious. Do these B2B Valentine's Day campaigns work? The answer is pretty clearly: no. In fact, they might be cheapening your brand and costing you business."
ProspectCloud's best advice for email marketers with a B2B agenda is to refrain from trying to capitalize every holiday and to focus on building relationships and affinity with their prospects through more authentic communications that relate specifically to the recipients needs, challenges, and areas of responsibility.
"Understanding and genuinely caring about your prospective clients' and business partners' problems is the first step toward a mutually satisfying relationship. Offer appropriate and fitting solutions. Anticipate their needs. That's the course to true 'brand love,'" advises Segal. "It's not necessary to follow every trend or acknowledge every holiday with an email or a postcard. You don't want to needlessly add to your prospects' workload by filling their inbox. If you really care for them, give them more value than you ask for in return. Like any healthy courtship, give them space and do not smother."
Walking their talk about giving prospective clients room to breathe without a barrage of business messaging, Segal says ProspectCloud believes Facebook is a better forum for personal communication and the company limits social media to LinkedIn and Pinterest. Follow them there for more insights into email marketing and corporate communications.
Read more news from ProspectCloud.
Business Contact: Brad Segal, VP, Sales & Marketing, Prospect Cloud (518) 621-4448
Media Contact: Judy Safern, President, LeadingThinkers (214) 592-2125
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 26, 2016 01:15 PM EDT Reads: 1,376
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 26, 2016 01:00 PM EDT Reads: 4,995
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 26, 2016 12:45 PM EDT Reads: 8,543
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 26, 2016 12:45 PM EDT Reads: 1,157
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 26, 2016 12:45 PM EDT Reads: 558
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 26, 2016 12:45 PM EDT Reads: 374
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 26, 2016 12:30 PM EDT Reads: 3,949
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 26, 2016 12:30 PM EDT Reads: 923
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 26, 2016 12:15 PM EDT Reads: 1,590
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Oct. 26, 2016 12:15 PM EDT Reads: 2,226
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Oct. 26, 2016 12:00 PM EDT Reads: 3,548
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Oct. 26, 2016 12:00 PM EDT Reads: 2,886
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 26, 2016 12:00 PM EDT Reads: 4,619
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Oct. 26, 2016 11:45 AM EDT Reads: 1,883
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 26, 2016 11:45 AM EDT Reads: 2,340