Welcome!

News Feed Item

Top Toy Trends of 2014 Announced by Toy Industry Association (TIA), the Official Voice of Toy Fair

"Larger than Life" ... "RC Rampage" ... "Full STEAM Ahead!" ... and "Frightfully Fun" Among Top Trends

NEW YORK, Feb. 17, 2014 /PRNewswire/ -- Supersized and classic toys, innovative RC vehicles, custom-built creations and zombie-inspired playthings are among the top industry trends of 2014, according to experts at the Toy Industry Association (TIA). The trade group unveiled this year's hottest playthings during a packed seminar for media and buyers at TIA's 111th American International Toy Fair.

"Personalization and open-ended play are definitely the buzz words of 2014," said Adrienne Appell, TIA trend expert. "Whether kids are building with classic blocks, designing their own dolls, playing in virtual worlds, or 'mashing up' play patterns, toymakers are giving them more freedom than ever to play exactly how they want. Best of all, these value-packed playthings come at a variety of price points – we are seeing a great selection of both splurge-worthy items and very affordable toys to fit any budget."

The toys, games and youth entertainment products revealed at today's "Toy Trends Tea" seminar will be appearing in stores now through the Holiday 2014 shopping season. A video of the presentation will be posted on the Toy Fair 2014 and TIA websites (ToyFairNY.com /ToyAssociation.org).

A summary of the six top trends follows: 

  • LARGER THAN LIFE
    Large-sized toys are becoming increasingly common in just about every category, from plush and play sets to RCs and building toys. As a counter-balance to the micro-sized trend seen in years past, these toys engage kids in imaginative role-play activities and make impressive gifts for special occasions. They don't all come with hefty price tags, either – the value-conscious shopper will find many "BIG" toys at affordable prices.

    Includes: dollhouses; inflatable toys; cars, trucks and trains; plush; and baby doll carriages, cribs and other role-play accessories.

  • RC RAMPAGE
    Playtime will shift into high gear thanks to an influx of innovative remote-controlled vehicles for various ages and at varying price points. Older kids with a 'need for speed' will have plenty of options to choose from, including helicopter RCs and vehicles that launch projectiles. Animal-themed and licensed RCs based on popular entertainment properties will engage younger children and promote active and imaginative play.

    Includes: traditional RCs with added features, such as the ability to fly higher, drive faster or launch projectiles.

  • FULL "STEAM" AHEAD!
    Educational toys, games and crafts that teach kids STEAM subjects (Science, Technology, Engineering, Arts and Math) are heating up in the toy aisle and getting kids of all ages, interests and abilities excited about learning. Toymakers are increasingly incorporating storytelling and other artistic components into science, engineering and building toys to get more kids than ever on board with STEAM.

    Includes:
     hands-on science kits and innovative tech toys that inspire kids to think outside the box; and arts and crafts that introduce kids to STEAM concepts and skills at an early age.

  • FRIGHTFULLY FUN: ZOMBIES, MONSTERS AND MORE!
    Vampires were hot ... but now zombies and monsters are all the rage, thanks to a rise in popularity of zombie-themed movies, TV shows and video games. Ghoulish action figures and dolls with relatable characters and back-stories are less frightening for younger kids, while older boys and girls will get a kick out of 'gross out' toys. These toys not only have the ability to transport children to mysterious worlds – they also teach them that it's OK to be different and stand out from the crowd.

    Includes: classic toys with a zombie twist; gothic-style fashion dolls and accessories; detailed figures for older collectors; and trivia games for fans of popular movies and TV shows, like The Walking Dead.

  • RETRO / BACK-TO-BASICS
    First identified by TIA in 2013, the retro and back-to-basics trend is alive and well this year thanks to a huge abundance of classic toys and games slated to hit store shelves. Today's parents and grandparents fondly remember these playthings from their own childhoods and are excited to share them with the little ones in their lives.

    Includes: re-releases and refreshed retro toys; low-tech / back-to-basics toys that reflect the enduring popularity of classic play patterns over time; and old-school family games that foster intergenerational play.

  • CUSTOM BUILT
    2014 will take building to a whole new level. In addition to building and construction toys, this trend extends across several toy categories – from arts and crafts to action figures – and encompasses playthings that allow kids to create, customize and personalize to reflect their unique tastes, styles and imaginations.

    Includes two sub-trends: "Mash-up" toys, which incorporate many uses or ways to play in a single toy or game, giving kids the freedom to choose how they'd like to play; and "Fashion Forward" toys, which include DIY sets that allow kids to create their own accessories, fashion dolls that can be styled in a personalized way and realistically-designed dollhouses and building / play sets.

Additional information about these trends is available on-site at Toy Fair in the Press Center (through 4 p.m. on Wednesday, February 19 in Hall E) or via e-mail to the TIA public relations contact listed on this release. For tips on toy safety and trends year-round, visit ToyInfo.org.

About the American International Toy Fair (www.ToyFairNY.com
Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA). The show brings together more than 1,150 exhibiting manufacturers, distributors, importers and sales agents to showcase 150,000+ toy and youth entertainment products to 7,000+ unique retail outlets from 100 countries.

About the Toy Industry Association (TIA) (www.ToyAssociation.org and www.ToyInfo.org)
TIA is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, representing more than 700 companies who account for approximately 85% of domestic toy sales. TIA is the owner and operator of the American International Toy Fair and Fall Toy Preview. Toy safety is the number one priority for the toy industry; TIA has a long history of leadership in toy safety and works with government, consumers and industry on ongoing programs to ensure safe and fun play.  

SOURCE Toy Industry Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, discussed how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees learned how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He also looked at what good leadership must entail in order to accomplish this, and how IT managers can be the ...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.