Welcome!

News Feed Item

From Pitch To Canvas: Pepsi® Celebrates "The Art Of Football"

-- Global Pepsi campaign unites renowned photographer Danny Clinch, six of the hottest street artists & six of the foremost footballers in the world for bespoke art collection

-- Messi, van Persie, Wilshere, David Luiz, Aguero and Ramos featured as never before

PURCHASE, New York, Feb. 18, 2014 /PRNewswire/ -- #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate "The Art of Football" as part of the brand's 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world's leading street artists and some of the globe's best footballers, including Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos, Pepsi presents a truly bespoke art collection celebrating the artistry of football.

(Photo: http://photos.prnewswire.com/prnh/20140217/NY64452)

(Logo: http://photos.prnewswire.com/prnh/20120424/NY93895LOGO)

The resulting artwork – six spectacular 10-foot by 10-foot canvases – was created by emerging artistic talent chosen specifically to represent the vibrancy and spirit of the global players' home countries. Participating artists include the UK's professional doodle bomber, Hattie Stewart, Argentinean urban artist, Jaz, Brazilian illustrator and street artist Ricardo AKN, Barcelona, Spain-based visual artist Zosen, Merijn Hos, visual artists from the Netherlands and Argentinean street artist Ever.

"The Art of Football" collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi's global 2014 football ambassadors – in a clash of color, energy and movement to bring to life the beautiful game in a powerful, striking way.

To capture the athletes' passion and excitement for the game, Pepsi commissioned lensmen Danny Clinch, whose distinctive, stark, black and white imagery of iconic subjects have earned global accolades. Clinch's images were then enhanced by the six street artists, giving the photography an unbridled creative edge, urban rawness, bold color and sense of movement.

"Photographing some of the world's most rhythmic and energetic individuals in a pure and simple way was a really exciting opportunity. Their individual personalities truly come alive in front of the camera," said Clinch. "Coupled with the chance to collaborate with these amazing artists and have them integrate their art with mine – and mine with theirs – was so creative and inspiring. This project with Pepsi was a personal must do."

Steve Lazarides, gallerist and street art pioneer who discovered world-renowned street artist Banksy, co-hosted the first unveiling of the creative collection in the heart of London last night.

"Using street art over the stark black and white photos of these footballing icons creates a striking image," said Lazarides. "This project provided these artists with the perfect opportunity to showcase their unique styles to a global audience – there's a huge difference between something on the street which a passerby might glance at for 20-seconds and canvases of this magnitude that are permanent pieces of art. This collection manages to fuse the two styles in a very innovative and organic way."

The innovative art collaboration is an important piece of the yearlong Pepsi football campaign.

Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo, commented: "There is an instinctive connection between artists and footballers in their energy, passion and creativity – whether it's on a canvas or a pitch. We were passionate about creating a visual language that brought the energy and movement of football to life in powerful, unique pieces of art showcasing our players in the spirit of now. These are the hero images of this year's global Pepsi football campaign and wonderfully capture our Live for Now brand ethos."

In addition to "The Art of Football" collection, Pepsi will continue to bring fans exciting and engaging content throughout the year – from commemorative packaging featuring the global Pepsi players and a global television commercial to integrations with music, film, digital and interactive experiences – bringing them closer to the game they love.

For more information on Pepsi or "Live For Now" visit www.Pepsi.com.

For the full gallery of images, please visit http://www.pepsico.com/Media/Resource-Center#multimedia-downloads.

Notes to editors:

About PepsiCo:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About the Artists:

Hattie Stewart – Wilshere Artist– The London-based artist / 'professional doodler' is taking the creative world by storm with her quirky, youthful, comic book-esque magazine covers and shop fronts and recently announced a partnership with fashion designer Marc Jacobs.

Ever – Messi Artist - Nicolas Romero is an artist from Buenos Aires, Argentina, famed for his portraits – using both aerosol and brush-based techniques – influenced by Francis Bacon and Van Gogh.

Jaz – Aguero Artist - Franco Fasoli (known as Jaz) began his creative career in the streets as a graffiti writer. He is recognized as one of the first major writers to begin working in the streets of Buenos Aires in the mid-90s, using graffiti as a way to express himself.

Merijn Hos van Persie Artist - A Dutch illustrator and visual artist based in the Netherlands. Hos divides his time between working as a commercial illustrator and working on his personal projects, exhibitions and independent publishing.

Zosen – Ramos Artist - The Argentinian visual artist, born in Buenos Aires and raised in Barcelona, has been featured in galleries and streets around the world. Zosen runs graffiti workshops in Barcelona and is a co-founder of street wear label Animal Bandido.

Ricardo AKN – David Luiz Artist - A Brazilian illustrator, photographer and street artist from Sao Paulo, inserting new concepts into urban art. AKN is a plastic artist, illustrator and muralist.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...