|By Business Wire||
|February 18, 2014 12:01 AM EST||
The Ogilvy Labs in London, part of the Ogilvy & Mather Group UK, has forged a strategic alliance with nFluence Media—the pioneer in consumer-powered marketing—to explore how to bring consumers and brands closer through anonymous mobile experiences.
"As part of the Ogilvy Semester of Learning that is focusing on behavioral change, we are delighted to hand pick the autograph® technology as a game-changer on mobile,” said Nicole Yershon, director of innovative solutions, Ogilvy & Mather UK. “Its ability to nudge people into communicating 5,500 clear interest signals, by way of an intelligent and personal mobile environment, will radically change the economics of mobile advertising.”
Ogilvy Labs’ Bi-Annual Semesters of Learning are part of the #OgilvyChange initiative that was founded by Ogilvy & Mather UK Vice-Chancellor, Rory Sutherland and Director of Strategy Integration, Jez Groom.
#OgilvyChange is a behavioral science approach that combines the power of leading research in cognitive psychology and behavioral economics with the communications expertise of Ogilvy & Mather UK— investigating how social sciences can help to change people’s minds and behavior for the better.
“We’re thrilled that Ogilvy is confident in our ability to contribute to the vision of #OgilvyChange,” said nFluence Media’s CEO Henry Lawson, who is bringing his company to the Mobile World Congress in Barcelona next week. “Our autograph technology respects people far better than behavioral targeting, thus providing better results.”
nFluence Media’s CTO Brian Roundtree added: “Our technology revolutionizes and personalizes the outdated consumer targeting method of invasive tracking. The old method targets people. Our method aims to understand each person.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Ogilvy Labs
The Ogilvy Labs in London operate as a self-funded R&D facility that acts as a change agent within Ogilvy Group UK. Our vision is threefold:
- To seek out and engage partners who would help the agency and its clients achieve their business and marketing goals
- To develop, nurture and support new business ventures
- To provide experiences that would inspire through pervasive creativity.
About nFluence Media
nFluence Media is the pioneer of consumer-powered marketing through its autograph® technology, empowering people with the freedom to privately explore and connect to the things that matter to them. Headquartered in Seattle, the company also has offices in New York and London. It will be exhibiting at the Mobile World Congress in Barcelona, Spain Feb. 24-27 in the Washington State Dept. of Commerce zone, booth 8.1A11
Sep. 28, 2016 02:45 AM EDT Reads: 1,875
Sep. 28, 2016 02:15 AM EDT Reads: 1,334
Sep. 28, 2016 02:00 AM EDT Reads: 1,123
Sep. 28, 2016 01:45 AM EDT Reads: 2,789
Sep. 28, 2016 01:45 AM EDT Reads: 2,889
Sep. 28, 2016 01:45 AM EDT Reads: 3,033
Sep. 28, 2016 01:30 AM EDT Reads: 2,028
Sep. 28, 2016 01:00 AM EDT Reads: 1,561
Sep. 27, 2016 11:45 PM EDT Reads: 2,982
Sep. 27, 2016 10:45 PM EDT Reads: 3,407
Sep. 27, 2016 10:45 PM EDT Reads: 2,851
Sep. 27, 2016 10:30 PM EDT Reads: 2,195
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,979
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 09:30 PM EDT Reads: 498
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 08:30 PM EDT Reads: 2,048