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Top Business School in Europe Formed Partnership with Local College: The Partnership Between Jesselton College and European University

KOTA KINABALU, MALAYSIA -- (Marketwired) -- 02/18/14 -- The renowned education and training dedicated business group Jesselton College partners with European University to offer Malaysians with a new accredited Bachelor of Business Administration program focused on teaching students how to succeed in today's business world.

The origins of Jesselton College date back to 1988 where it was then known as the Sabah Institute of Management (SIM). The SIM was later consecutively renamed in 1999 as Institut Prima Bestari (IPB) and in 2008 as IPB; to finally hold the name of Jesselton College as part of the initiatives to commemorate and embrace an identity closer to home to the Sabahans. In the span of a few years, Jesselton College continuously explored affiliation opportunities with other world-class universities in order to offer students the unique possibility of obtaining degrees from institutions of higher education around the world. On another note, Jesselton College has recently been given the rights to admit International Students by the Ministry of Foreign Affairs, and also given the opportunity for their students to apply for PTPTN loan.

The latest addition to these academic partnerships includes the ACBSP/IACBE/CEEMAN accredited, multicampus, international business school European University. The partnership between Jesselton College and European University was made possible by the Malaysian Qualifications Agency (MQA) twinning or "3+0" program allowing students to complete a Bachelor's degree awarded by foreign partner universities at Malaysian institutions. The main idea behind this program is to allow substantially decreasing study costs and encouraging higher education. Under this program, students register for both the Malaysian institutions and partner universities; follow the same syllabus, are subject to the same method of assessment and finally obtain the same qualifications as students in the partner universities overseas.

"The Kota Kinabalu City Hall is pleased with the successful collaboration between Jesselton College and European University and recognizes the accreditation granted by the Malaysian Qualification Agency (MQA). Malaysian colleges offering BBA programs in collaboration with recognized and accredited international private universities such as EU undeniably show the success of the implementation of the governmental programs." declared Datuk Dr. Yeo Boon Hai, Director-General of Kota Kinabalu City Hall.

The Jesselton College is honored to count European University among its partners and thus be able to propose a new accredited Bachelor of Business Administration program to its students composed of small, dynamic classes offered in English within an international environment compiling the best of both North American and European academic curricula. As explains Jesselton College's Chief Executive, Prof. Dr. Fred Y F Chin: "Not all our local students have the opportunity to move to Europe to complete a higher education in institutions that offer cutting-edge teaching as European University."

For that reason, the partnership with European university is imperative for Jesselton College and provides its students with a wide range of opportunities to join and become exposed to western business theories, but not neglecting local cultures, while giving western students the opportunity to come to Malaysia and expand their horizons.


Jesselton College is an education and training dedicated business group headquartered in Kota Kinabalu, managed by qualified, knowledgeable, and experienced team of highly motivated and committed human resources. The Institute of Higher Learning has five schools, which consist of business, tourism, arts, law and languages. All schools offer identical qualifications with same assessment standard and quality control covers students from post secondary school level in the areas of business, legal studies, tourism, designs, languages and other professional trainings. The Institute has been established to carry on in Malaysia and any other countries, colleges and institutions of learning by means of which students may obtain general and post secondary education, undergraduate, post graduate, doctorate and professional education in various fields.

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