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Pacific Conferences Presents 2-Day Interactive Workshop on Social Monitoring & CRM

Are You Plugged in to What Customers are Saying about You?

Singapore, Feb 18, 2014 - (ACN Newswire) - Advocacy is the ultimate goal for every brand. Advocates recommend your company or product without being asked to do so. Brand ambassadors are eager to sell your products, tell your story, bring you new customers, and defend you in times of crisis. And it's no secret that social media allows for brand advocacy on a scale never seen before.

However, all these wouldn't happen if you're not monitoring social conversations. Social consumers desire conversations and engagement. Customer relationships are built only when brands stop pitching and start listening. But it does not stop there. Today's social consumers also expect a quick response on their preferred platform. To get closer to customers, it is important to optimise the power of social interactions and integrate social media with customer relationship management strategies.

Social CRM works by first monitoring brand sentiment, customer feedback, influencers, advocates, lead generation, potential crises, competitive intelligence and many more. It is by listening to social conversations that brands are able to connect social customers with the employee most equipped to meet their needs, thereby engaging social customers and prospects in their channel of choice. Social CRM is the brand's response to the customer's ownership of the conversation.

To equip marketing professionals with practical skills, strategies and tools to successfully engage and manage customer relationships on social media, Pacific Conferences has organised a 2-day interactive workshop on "Social Monitoring & CRM" to be held in Hong Kong from 7-8 April 2014 and Singapore from 10-11 April 2014. Through case studies of Dell, SAP, Starbucks, Red Bull, BlackBerry etc., it will provide the processes, strategies and software platforms available for social CRM, social business listening, and advocacy programs.

The workshop will be led by Michael Brito, Group Director of Media and Engagement at WCG, a W2O Group company, USA. He is responsible for helping clients implement social business frameworks that operationalise content strategy, scales community management and integrates paid, earned and owned media initiatives. Michael was also the former Senior Vice President for Edelman Digital and previously from Hewlett Packard, Yahoo & Intel where he was responsible for consumer social media marketing & community management.
Workshop Details 

Title:        Social Monitoring & CRM
Date & Venue: 7-8 April 2014, Regal Hongkong Hotel, Hong Kong 
              10-11 April 2014, Singapore 
Organiser:    Pacific Conferences 
Full programme can also be found at:

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at

Source: Pacific Conferences

Ms Charmaine Neo 
Tel: +65 6592 7352 
Email: [email protected]

Copyright 2014 ACN Newswire. All rights reserved.

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