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3xLOGIC Lands Leading Talent in Business Intelligence Arena

3xLOGIC, Inc., a leading provider of advanced video surveillance and video-enabled business intelligence, announced today that Dan Zoeller has joined the Company as Director of Engineering, Business Intelligence Division. This announcement reunites two of the leading masterminds in Business Intelligence (BI) software development.

Charles “Charlie” Erickson joined the Company as EVP of Product Management in 2013. Erickson and Zoeller are recognized as the principal architects behind one of the most robust and widely deployed, intelligent video analytic solutions to date. Their handiwork serves as the Business Intelligence platform for the nation’s largest convenience store retailer.

“Dan and Charlie represent the pinnacle of accomplishment when it comes to Business Intelligence software development,” says Matthew Kushner, 3xLOGIC’s CEO. “Their commitment to a design theory that software should be engineered around rapid prototyping and short feedback loops with actual customers is fundamental to the success they have achieved. Their track record speaks for itself.”

3xLOGIC has long been on the forefront of intelligent video analytics. The Company’s VIGIL Video Management System (VMS) was engineered from its inception to capture data from a variety of data sources, including audio data, video data and transactional data. Erickson and his team have been tasked with developing a BI reporting framework, able to capture and disseminate data from a multitude of sources, forming an information infrastructure delivering the data necessary for users to make informed, effective and timely decisions about their business, their assets, and their employees. The challenge faced is being able to deliver an affordable solution that is intuitive, engaging, as well as easy to deploy.

“People think that most software products fail because they were technologically inferior,” says Charlie Erickson, 3xLOGIC’s EVP of Product Management. “The reality is that the developers never fully understood the business applications and customer’s requirements in the first place. Dan’s technical prowess, combined with his business acumen, represent a unique combination rarely found in a software engineer.”

Zoeller holds a B.S. Computer Information Systems from Indiana Wesleyan University and an M.B.A. from Ball State University.

“Simplicity is the key to success,” emphasizes Dan Zoeller, 3xLOGIC’s Director of Engineering. “Gathering a long list of software requirements and specifications is a great way to build a product that no one wants to use. But building a functional prototype that customers can 'touch and feel' and evolving it into a finished product based on user feedback is the most effective and efficient use of precious development time.”

About 3xLOGIC, Inc.

For more than 15 years, 3xLOGIC has been providing intelligent video surveillance solutions bringing high-definition video and relevant business data together in an easily consumable way. Seamlessly integrating audio data, video data and transactional data in a logical union known as the VIGIL™ Video Management System (VMS), 3xLOGIC employs the latest advances in intelligent video analytics, delivering relevant, useful business intelligence when you need it, where you need it. Companies are able to track and improve on metrics that directly impact the success of their business. Leveraging 3xLOGIC’s exclusive RapidStream™ Technology, users are ensured access to this data anytime, anywhere—even in low bandwidth situations. For more information about 3xLOGIC’s intelligent video surveillance solutions, or to learn more about becoming a 3xLOGIC Authorized Partner, visit or call (877) 3XLOGIC or (877) 395-6442.

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