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Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands
|By Business Wire
|February 18, 2014 07:01 AM EST
Inc. today announced a partnership with GS1 Spain and GS1 Hungary to
provide brands a mobile engagement platform that creates opportunities
for real-world, real-time interaction with consumers via their mobile
With the platform, managed and branded by the GS1 member countries,
companies can deliver product information, offer promotions, collect
consumer feedback, create automated dialogues, and enable other
innovative consumer interactions through mobile barcode scanning of
product packaging. The platform also gives brands powerful consumer
marketing data, such as location, demographic profiles, response to
marketing campaigns, and more.
Mike Wehrs, CEO and president of Scanbuy, is set to deliver the Industry
Keynote Plenary speech at the GS1
Global Forum in Brussels tomorrow, Feb. 19 at 15:00 Central European
Time (CET) on how product barcode mobile scanning can help brands better
engage with consumers. In addition, Scanbuy will be showcasing its
ScanLife mobile engagement platform in the Market Place, Booth 12, at
the event today.
“Since the kick-off of our pilot program, we have seen an overwhelming
number of brands registered with thousands of consumers already using
the mobile app to scan products for more information,” said Dávid
Ketszeri, partnership director, GS1 Hungary, which markets the scanning
platform to consumers as SafeBrand. “The Scanbuy service opens a
completely new channel for brands to reach consumers directly with the
right message, at the right time and at the right place. We believe the
scanning of barcodes will become a normal part of the shopping
In Spain, the service is called eScan with hundreds of companies already
registered and thousands of products available featuring the
informational barcodes. More than 2.5 million mobile consumers in Spain
are active ScanLife app users who can access the eScan service.
“We are very satisfied with the Scanbuy partnership,” said Jordi Mur,
director in charge of Mobile Services at GS1 Spain. “They have
demonstrated advanced marketing services, powerful technical
capabilities, and most of all, a strategic vision, which without doubt
will make GS1 a global reference in the B2C landscape.”
“We are gratified to be working with our initial GS1 partners in Hungary
and Spain and look forward to creating additional partnerships with
members who want companies and consumers to connect on the shopping
aisle,” Wehrs said.
GS1 is an international not-for-profit association dedicated to the
design and implementation of global standards and solutions to improve
the efficiency and visibility of supply and demand chains globally and
across sectors. The GS1 system of standards is the most widely used
supply chain standards system in the world, enhancing the efficiency,
safety, and visibility of supply chains across multiple sectors in over
110 countries with over a million user companies.
Scanbuy is the world’s leading mobile
engagement solutions provider that powers intelligent connections
between the physical and digital world via QR Codes, NFC, Microsoft Tag
and other mobile triggers. Leading companies from around the world take
advantage of its ScanLife platform to enhance customer engagement,
increase sales, extend advertising and marketing campaigns, and develop
greater loyalty among mobile consumers.
Additionally, Wehrs has been appointed to the GS1 Data Excellence Board
by the global supply chain standards organization. “I’m both honored and
excited to be a part of this group of industry leaders,” said Wehrs. “I
am looking forward to providing my insights to ensure the continuing
effectiveness of the GS1 global data standards.”
Scanbuy is the global leader in developing mobile engagement solutions
that power intelligent connections between the physical and digital
world. The ScanLife suite of products consists of a cloud-based platform
used by a wide variety of industries including retail, CPG, and media to
create, manage and monitor dynamic mobile engagement campaigns. The
ScanLife mobile app is used by millions of people around the world to
discover new information and is available for all major platforms
including Android and iOS.
ScanLife processes millions of mobile barcode scans as well as Microsoft
Tag, mobile URL requests and NFC engagements from over 150 different
countries. It is headquartered in New York City with local offices
throughout North America, Europe and Latin America. Scanbuy has the
largest and oldest patent portfolio of any company in the industry,
owning 19 patents globally and licensing more than 40 patents to cover
our entire solution. The company’s investors include Motorola Solutions
Ventures, Google Inc., and Masthead Venture Partners. For more
information, visit us at www.scanlife.com.
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