|By PR Newswire||
|February 18, 2014 07:01 AM EST||
LONDON, Feb. 18, 2014 /PRNewswire/ -- Electronic Stability Control (ESC) is the most dominant enabler for active and passive safety technologies. Built into a car, it is crucial to avoiding crashes caused by losing control over the vehicle. But while the technology has achieved near complete penetration in North America, Europe still lags behind, which is mainly due to the lack of legislations mandating the technology in the region. Despite the European New Car Assessment Programme (EuroNCAP) which includes tests to rate cars fitted with ESC from 2011, the technology has witnessed only minimal growth over the last two years.
According to Frost & Sullivan, the European ESC market is expected to reach a market value of close to €2 billion by 2020. Among the various original equipment manufacturers (OEMs), it is the upper tiers in the pyramid that attract maximum fitment rates, with the German Big Three claiming close to 100 percent fitment across the eight segments they cater to.
"The mass market segments, though, work differently," says Frost & Sullivan (www.automotive.frost.com) Industry Analyst, Arunprasad Nandakumar. "Across Europe, different OEMs have established varied strategies for marketing ESC for their portfolios. While the optional fitment costs the consumer anywhere between 300 to 1200 Euros, the average optional fitment rate is approximately 540 Euros across Europe. If the technology does become mandatory in 2014, it will pose a challenge to volume manufacturers. They will either have to bear the cost of the technology or pass it on to the end consumer."
While mass market OEMs, such as Volkswagen and Toyota, follow a similar strategy by providing the technology as standard in 60-70 percent and as optional in the rest of their models, a few others, such as Fiat and Hyundai, have decided to offer the technology not even as optional on over three percent of their entire product range.
Regarding rate diversity, Nissan and Renault, despite their existing alliance, serve another interesting case in point. While Renault incorporates the technology on a standard base of at least 80 percent of its line-up, Nissan only reaches 60 percent. But Renault sells about 1.6 times the volumes compared to Nissan in Europe, and the Japanese manufacturer may therefore be more sceptical to further increase the cost of its products, and thus counteract the effort to improve sales figures. In addition, ESC fitment in Japan is still below that of Europe and North America, due to home-market legislation and few Japanese suppliers.
Also American-owned Opel, a manufacturer offering the technology as standard across its portfolio in North America, only reaches 58 percent of fitment rates in Europe. While the standard fitment rate for Asian OEMs stands at 54 percent in Europe, European mass OEMs competing in the same segment are at 49 percent.
On top of that, countries such as Denmark, Sweden, and Germany offer ESC fitment as standard in most models, while countries like Greece, Malta, and Iceland fail to offer the technology even as optional in most of the available models. Dealers operating in more than one European country, fail to provide the technology equivalently. It is therefore not just the responsibility of a dealer to ensure favourable uptake of optional fitment; OEMs need to ensure availability across vehicle model line-up.
"It is understandable that fitment rates are higher among premium OEMs in comparison to volume OEMs such as Fiat, Ford Europe, and others who are faced with packaging challenges to incorporate an ESC into their existing models," Nandakumar concludes. "But the anomalies in fitment rates among various models within similar price brackets is a concern that automobile manufacturers need to assess." The trend in fitment rates is expected to change as the technology is likely to become mandatory by September 2014, ensuring that all vehicle models manufactured since will bear ESC as standard.
If you are interested in more information on this topic or would like to speak to Mr. Nandakumar directly, please send an email to Katja Feick, Corporate Communications, at [email protected], with your full contact details.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Corporate Communications – Europe
P: +49 (0) 69 7703343
E: [email protected]
Twitter: @Frost_Sullivan or @FS_Automotive
Join our Forum on LinkedIn: Future of Mobility
SOURCE Frost & Sullivan
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,895
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,023
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,948
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,445
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,008
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 24, 2016 09:30 PM EDT Reads: 318
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,660
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 24, 2016 04:45 PM EDT Reads: 1,300
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 344
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 24, 2016 04:15 PM EDT Reads: 475
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 24, 2016 04:15 PM EDT Reads: 2,553
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
Aug. 24, 2016 04:10 PM EDT Reads: 295
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 24, 2016 03:15 PM EDT Reads: 414
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 24, 2016 02:15 PM EDT Reads: 1,438
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 24, 2016 02:00 PM EDT Reads: 480