News Feed Item

Prominent Brands Cut Email Abuse by More than 50% with DMARC

DMARC.org, an industry collaborative working to increase consumer trust in email, published new data demonstrating how DMARC adoption reduces the risks associated with fraudulent email. Senders, such as Facebook, PayPal, and Twitter, as well as receivers, such as Google and Microsoft, are seeing significant reduction in the delivery of malicious emails to consumer inboxes.

DMARC, which stands for Domain-based Message Authentication, Reporting, & Conformance, is a specification that defines how email can be authenticated by receivers and how they can report the authentication results back to the sender. The specification was published in 2012, and it is now celebrating its second year of having a positive effect in protecting consumer inboxes from spoofed email.

Illustrating this trend, PayPal stated that customer reports of suspicious email dropped in the U.S. by more than 70% during 2013. Microsoft also announced that reports of phishing by users of Outlook.com dropped by more than 50% in 2013 over 2012. These trends clearly underscore the fact that less malicious email is being delivered to consumer inboxes, with DMARC being an important contributing factor.

“Implementing DMARC stopped nearly 25 million attempted attacks on our customers during the 2013 holiday buying season alone,” said Trent Adams, Chair of DMARC.org and Senior Advisor on email security for PayPal and eBay Inc. “Not only is DMARC shutting down spoofed domain attacks, but it has also cut the overall volume of daily attacks in half since 2012.”

While not every mailbox provider has added DMARC protection, users with email accounts operated by Google, Yahoo, Microsoft, AOL, Comcast, Netease, Mail.ru, and XS4All are protected today. This covers almost 2 billion accounts worldwide, protecting senders such as Amazon, American Greetings, DocuSign, Facebook, Fidelity Investments, JP Morgan Chase, LinkedIn, LivingSocial, PayPal, and Twitter.

As a major mailbox provider, Google has seen how effective implementing DMARC can be. In December Google reported that over 90% of emails received by Gmail users are now authenticated by DKIM or SPF, the underlying authentication mechanisms used by DMARC. Further, they report that over 80,000 domains have already published policies via DMARC allowing them to reject unauthenticated messages.

"We are very pleased with the industry adoption of DMARC, and the positive impact on protecting Gmail's users from spoofing and phishing attempts," said Google Product Manager John Rae-Grant. "As more of the industry adopts DMARC, we're increasingly able to reject hundreds of millions of fraudulent messages each week. This improves our ability to protect Gmail users and many brands that were previously targeted by spoofers and phishing attempts. For example, we saw a reduction of 5000% in the amount of spoofing email claiming to be from a major corporation during their busiest season after implementing a DMARC reject policy."

"DMARC protects more than 85% of the people who receive email from Facebook," said Michael Adkins, Production Engineer at Facebook. "That level of adoption has significantly diminished the financial incentive for criminals to spoof our domains, so they've moved on to other targets. People can trust their inboxes more as a result. We're proud to have been one of the first companies to deploy the DMARC specification at scale, and we're excited to see so many others achieving great results."

In the process of deploying DMARC, Twitter first took advantage of its reporting features to identify the scope of abuse against their domains. During the first 45 days of initial monitoring, Twitter saw nearly 2.5 billion messages spoofing its domains. The spoofed messages exceeded 110 million per day at their peak. Once Twitter moved to a DMARC “reject” policy, the number of spoofed messages dropped to only a few thousand within days.

"DMARC was eye-opening for our security team at Twitter,” said Josh Aberant, Postmaster at Twitter. “We found massive amounts of abuse from both our domains and look alike domains we'd claimed. Using DMARC to protect these domains and stop forgeries is a core component of how we protect our users."

“Since the introduction of email, cyber criminals have been hard at work determining ways to corrupt and exploit this communication channel,” said Patrick Peterson, founder and CEO of Agari. “The drastic reduction in attempted email fraud, even across multiple domains, is due primarily to the protections provided by the DMARC standard. For example, one of our prominent financial services clients saw spoofing levels drop an amazing 67% after publishing its DMARC reject policy in the fall of 2013.”

Return Path, a provider of email brand protection, reports similar results. “As awareness of DMARC prompts more senders to make the protection of consumers and brands a priority, Return Path has seen a 130% increase in both clients and domains publishing valid DMARC records over the last twelve months alone, and that growth is only accelerating,” said Matt Blumberg, CEO of Return Path. “Within the span of two years DMARC has introduced a sea change in email security, and the remaining brands that leave themselves and their customers vulnerable to fraud are taking unacceptable risks.”

"In just the last 90 days alone, DMARC has blocked over one hundred thousand messages across multiple sending domains, helping to protect the Publishers Clearing House brand and consumers from potential email threats," said Sal Tripi, Assistant Vice President of Digital Operations & Compliance at Publishers Clearing House. "We believe that online businesses have a responsibility to protect users from phishing and other email abuse. We feel that protecting our members with DMARC is critical to future success of not only our business, but the vitality of the online marketplace in general. DMARC allows us to provide instructions to receivers on how to handle mail received without proper authentication. The implementation and expansion of DMARC is one of the most noteworthy developments in the email industry in the last few years.”

Organizations interested in DMARC are encouraged to visit DMARC.org where there is a comprehensive overview of the technology as well as links to the specification, discussion lists, and support resources.

About DMARC.org

DMARC.org (Domain-based Message Authentication, Reporting and Conformance) is an unincorporated working group made up of many of the world’s leading email providers (AOL, Comcast, Google, NetEase, Outlook.com, Yahoo! Mail), financial institutions and service providers (Bank of America, Fidelity Investments, J.P. Morgan Chase, PayPal), social media properties (American Greetings, Facebook, LinkedIn) and email security solutions providers (Agari, Cloudmark, Return Path, Trusted Domain Project). The group is dedicated to developing Internet standards to reduce the threat of email phishing and to improve coordination between email providers and mail sender domain owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...