Welcome!

News Feed Item

Restaurant chains are hitting the mark with customers through effective advertising campaigns

CHICAGO, Feb. 18, 2014 /PRNewswire/ -- Operators and suppliers across Canada employ Technomic's Consumer Brand Metrics (CBM) tracking program to stay abreast of consumer sentiment and brand patronage. Data released in the fourth quarter signals improvement in some chains' performance that may have been boosted by brands' marketing efforts throughout the year.

"Technomic can identify where consumer satisfaction is positively influenced by operators' advertising efforts," says Darren Tristano, Executive Vice President at Technomic. "Taco Bell integrated a familiar retail product in its menu mix with Doritos Locos Tacos, which is now one of the products consumers cite among its most craveable, unique items. Consumer Brand Metrics demonstrates where consumer sentiment has been impacted and reveals best practices for restaurant operators."

Highlights from the fourth quarter uncover consumers' opinions on the performance of leading Canadian restaurant brands. Notable fourth-quarter changes on key attributes tracked include:

  • Memorable and relatable advertising: A recent Technomic white paper "Perceptions of Restaurant Advertising" singled out Tim Hortons' strong performance on consumer perceptions of the chain's advertising. Consumer Brand Metrics data suggest improvements during the most recent quarter, in which the "Coffee Art" campaign launched; specifically, the percentage of consumers who agree that Tim Hortons has memorable advertising grew from 68.8 percent in Q3 to 72.9 percent in Q4.

  • Craveability: Taco Bell's new products, such as the Doritos Locos Tacos, alongside unique items like the Cheesy Gordita Crunch, Mexican Pizza and Crunchwrap helped to boost consumer perceptions of the craveability of Taco Bell's menu. The integration of a retail product like Doritos created a unique and desirable product which also helped the chain's craveability metric surge; in Q4 2013, 93.3 percent of consumers gave the concept a good or very good rating on Craveable items I can only get at this restaurant, up from 79.6 percent in Q4 2012.

  • Non-alcohol beverage variety: Jack Astor's Bar and Grill garnered higher ratings on its non-alcohol beverage program than any other chain measured. More than nine out of 10 consumers (91.8 percent) indicate that Jack Astor's offers a good or very good variety of non-alcohol cold beverages, up from 83.1 percent in the fourth quarter of 2012. This data suggests that the chain's beverage offerings, including its Ultra Thick Shakes, Brewski root beer, and signature juice cocktails, are increasingly resonating with its patrons.

Technomic's Consumer Brand Metrics (CBM): Canadian Restaurants service provides the latest consumer insights on more than 40 leading Canadian restaurant chains. The tool tracks consumers' perceptions on 62 attributes related to their most recent visit to the concept. Chains can analyze their results by region, demographic group or designated market area.

The consumer feedback is based on ongoing data collection and compiled from a nationally representative sample. At the end of December 2013, the total sample included more than 38,000 consumer respondents, with most chains averaging approximately 800 respondents.

Technomic provides numerous online services to the foodservice industry. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.

Contacts
Press inquiries: Darren Tristano (312) 506-3850 or [email protected]
Demonstrations of Consumer Brand Metrics for Canadian Restaurants: Patrick Noone (312) 506-3852 or [email protected]
Report inquiries: Colleen Rothman (312) 506-3841 or [email protected]

About Technomic
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

(Logo: http://photos.prnewswire.com/prnh/20110428/CG90692LOGO)

SOURCE Technomic

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.