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UIU Ltd. Announces Release of Wiser Simple Launcher on Google Play to Simplify Smartphone Experience

The Wiser Simple Launcher Aims at Empowering Consumers Who are Not Tech-Savvy to Use Smartphones

LONDON, February 18, 2014 /PRNewswire/ --

UIU LTD., a company specializing in creating simplified smartphone platforms, announced today the release of its Wiser Simple Launcher on Google Play. This free application aims at addressing the hardship many smartphone users who are not tech-savvy face struggling with the complexity of mobile devices by providing a customizable, easy-to-use interface to simplify the experience.

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The Wiser Simple Launcher is an easily navigable smartphone solution that replaces the native Android interface, giving users the ease and confidence to operate a smartphone. The product takes the phone's main functionalities and redesigns them to allow easier communication, a far friendlier user interface, and quick access to the user's favorite content through a customizable home screen. The goal is to help those less tech savvy people to fully connect with today's evolving mobile technology.

"This is about making the benefits of today's mobile technology accessible to everyone, not just digital natives," said Amir Kupervas, CEO of UIU. "By focusing on non-tech savvy audiences, we can boost the applicability of a range of products available on smartphones, from eHealth to online education. Wiser Simple Launcher overcomes a key barrier-to-entry for mobile devices by making them simpler, all while maintaining their key functionality."

UIU is also planning to extend its smartphone simplification by introducing its Companion application, which will utilize cloud-based technologies to allow friends and family members to remote support and interact with the Wiser user from their own Smartphone.


UIU is a segmentation platform that delivers smartphone accessibility enabling end-user tailoring via remote assistance. The company vision is connecting non-tech savvy users to today's technology. UIU was founded by mobile veterans in 2011. Its main investor is Jerusalem Venture Partners, which led a seed funding round in 2012.


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