Welcome!

News Feed Item

Content Marketing, Social Media & Public Relations Firm Calysto Communications Celebrates 15 Years of Serving Mobile & Telecom Clients

ATLANTA, GA -- (Marketwired) -- 02/18/14 -- When the global marketing communications agency Calysto Communications opened its doors back in 1999, the mobile and telecom world looked a little different.

  • The first mobile phone with a Wireless Application Protocol (WAP) browser had just been introduced.
  • Verizon was still Bell Atlantic. BellSouth was still BellSouth. And Alcatel had just hit a "milestone" by shipping 1 million broadband ADSL lines.
  • Mark Zuckerberg, CEO of Facebook (now the most-used mobile app in the world) was still a teenager -- and had likely just designed his first website.

But one thing hasn't changed: The importance of telling a compelling story.

That's why Calysto Communications is still thriving 15 years after it began supporting the marketing and public relations needs of mobile and telecom companies.

"Today, Calysto's clients distribute content through dozens of different channels -- including mainstream media, social media and other content marketing channels such as eBooks and blogs. But the strength of the message still matters the most," says Laura Borgstede, CEO and founder of Calysto Communications. "When I launched Calysto in 1999, I focused exclusively on the mobile and telecom industries because I wanted to build an agency uniquely qualified to develop content that captured the attention of influencers. And that's exactly what Calysto has done for the last 15 years."

Calysto: A History of PR and Marketing Firsts

In its 15-year history, Calysto has achieved many "firsts." Calysto was actually the first public relations and marketing agency to focus exclusively on the mobile and telecom industry when it launched in 1999.

Since then, Calysto has completed project and retainer work for hundreds of companies, including well-respected names such as Tellabs, BroadSoft, Level 3 Communications, Broadwing (Level 3), Hitachi, MetaSolv (Oracle), Intec Telecom Systems (CSG), SAP, RACO Wireless, Globecomm, Telica (Alcatel-Lucent) and many more.

Calysto was also one of the first public relations agencies to embrace the social media trend, releasing a revolutionary white paper on the subject in 2012 called The Rise of Content PR. Today, Calysto offers a full array of content marketing and social media marketing services to its clients to complement its traditional PR offerings.

Finally, Calysto was also the first to migrate to an all senior-level staff. This ensures that every client has a team that not only delivers the best content, but also boasts well-established connections with leading media, analysts and bloggers in the industry.

"When I first started working with Calysto in 2003, I was pleased with my results," says Capriccio Martin. "But when Calysto changed its business structure and gave me an all senior-level team to support the PR need of our company, our results skyrocketed! And, the time I had to spend managing the team dropped off dramatically."

Flexibility is Critical to Calysto's Success

In the last 15 years, Calysto has made several changes to better serve its clients. For instance, today it gives client the choice of using either a traditional retainer model or a project/rolling budget model.

Under the rolling budget model, Calysto scopes and prices a month's worth of projects at a time for clients, based on priorities chosen by the client.

Calysto was also one of the first boutique agencies to go global, and it now offers clients in-region PR support in more than 80 countries in many regions around the world, including Europe, Asia, Africa, the Middle East and of course the Americas.

Calysto gives clients the flexibility to pick and choose which specific countries or geographic regions they want to reach -- and to target them on either a project or a recurring basis.

After one client hired Calysto to support its marketing programs, the company went from using four different agencies to support its international public relations and marketing needs to relying on just one: Calysto.

"Only a third of start-up businesses are still operating after 10 years," says Calysto's Borgstede. "I think the fact that Calysto is still growing after 15 years is proof of the exceptional service we offer our clients. I'm looking forward to another 15+ successful years supporting the marketing communications needs of mobile and telecom companies."

About Calysto
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.

Facebook: https://www.facebook.com/calystocommunications
Twitter: https://twitter.com/lborgstede
PRvibes: http://www.calysto.com/prvibes
YouTube: http://www.youtube.com/user/calystocomm
LinkedIn: http://www.linkedin.com/company/calysto-communications
Google+: https://plus.google.com/110215152637695343524/posts

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Leading cloud-centric IT organizations are establishing core capabilities to improve productivity, control costs and provide a highly responsive end-user experience. Key steps along this journey include creating an end-user cloud services catalog, automating workflows and provisioning, and implementing IT showback and chargeback. In his session at 19th Cloud Expo, Mark Jamensky, executive vice president of Products at Embotics, will walk attendees through an in-depth case study of enterprise I...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...