Welcome!

News Feed Item

Blueocean Market Intelligence Brings LINK Solution to Enterprises with Cognicient Acquisition, Bridging Data Management and Insights Gap

Global research and analytics firm Blueocean Market Intelligence announced today it finalized an acquisition agreement with Cognicient, a leading market research technology provider specializing in data integration. The acquired assets include intellectual property and key staff. This acquisition enables Blueocean to bring its LINK solution to enterprise companies, a powerful combination of sophisticated data management software and intelligence services, both crucial in today’s data-rich world.

The Cognicient acquisition coincides with a significant industry shift, says Blueocean Market Intelligence CEO Kumar Mehta, Ph.D., addressing a growing gap in the management of structured and unstructured data, and the ability for businesses to analyze and extract useful insights that lead to informed decision-making and better business performance.

“Following the year of Big Data, 2014 will be about integrating numerous sources and formats of information into a single holistic view,” said Mehta. “Until now, no other research and analytics firm has had the in-house abilities to effectively house and manage all types of data, and also provide the necessary insights services to support a data-oriented marketing strategy.”

The LINK software suite from Cognicient enables businesses to create a single, real-time repository of data, regardless of the agency, software or language used in the collection. It aggregates information together in a meaningful way so comparisons can be made between the data and artificial barriers that normally exist are broken down. Leading global brands have leveraged the flexible LINK suite to organize, mine and unite all types of data, from market research and business intelligence to syndicated, social, sales and transactional.

“Blueocean Market Intelligence’s analytics expertise combined with Cognicient’s advanced data management and reporting system will enable marketing managers worldwide the ability to integrate and leverage all of their data assets to generate a true 360 view of their customers,” said Mehta.

Blueocean Market Intelligence will host a live demo webinar on Tuesday, March 25 at 9 a.m. PDT to introduce enterprises to the features and benefits of the LINK solution. To register visit https://www3.gotomeeting.com/register/531731654.

As part of the acquisition, Cognicient’s chief executive officer, Mike Page, will join Blueocean Market Intelligence as vice president – client services and technology at the company’s new office in London, which opens this month. Page will direct Blueocean Market Intelligence’s European business while also supervising the company’s technology solutions worldwide.

“I am thrilled to join forces with Blueocean Market Intelligence to help businesses truly maximize their research and analytics investments,” said Page. “Too many companies are failing to integrate and make effective use of the data they already have. Basic collection is simply not enough. Companies that focus on information synthesis and generating triangulated insights to solve complex business problems will edge out their competitors.”

Page has 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Over the course of his career, he has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International.

For more information, visit www.blueoceanmi.com.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, digital and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 700 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...