|By PR Newswire||
|February 18, 2014 12:10 PM EST||
NEW YORK and BOSTON, Feb. 18, 2014 /PRNewswire/ -- Cougar Town, airing Tuesdays at 10/9c on TBS, has embarked on a new innovative social rich media campaign, created and run by Moontoast on behalf of TBS, to deeply assimilate fan interaction into the sitcom. Moontoast, the leading provider of social rich media advertising technology and services, is directing a one-of-a-kind February 18 campaign to engage social fans with a National Drink Day voting unit to select "which wine pairs best while watching Cougar Town."
Moontoast's National Drink Day campaign follows on heels of its successful February 11 Facebook campaign, which led fans to name Courteney Cox's giant wine glass, the newly-christened "Big Chuck."
TBS is utilizing Moontoast's cross-platform media assets and unique social rich media technology to promote awareness and engagement with Cougar Town, and drive social fans to view unique content including informational wine pairing facts and videos. Kicking off Tuesday, February 18, at 10/9c, the new "Happy #NationalDrinkWineDay from Cougar Town!" and #SipHappens campaign encourages viewers to decide from six wine varietals – and their attributes – which wine most closely match the personality of Cougar Town.
Moontoast's #NationalDrinkWineDay campaign follows hot on the heels of its campaign to rename "Big Tippi," the show's famed giant wine glass, where fans flocked to Facebook to nominate, comment on, share and vote for their favorite wine glass name. The most popular name, "Big Chuck," was ultimately unveiled and integrated into the series in the February 11, 2014 episode. The campaign drove almost 5,000 votes and nearly 12,000 endorsements (likes, shares, and comments) on Facebook.
Integration is enhanced by on-air graphics running during Cougar Town's episodes which drive viewers to the comedy's Facebook page to participate in campaigns: https://www.facebook.com/CougarTown. Campaigns are executed using Moontoast's proprietary Image Voting Gallery ad unit, which drives clicks, enables social sharing, encourages commentary and allows users to learn more about the series with direct links to the Cougar Town website and YouTube Channel.
"This is the first time TBS has run such a tightly integrated campaign using social rich media, and Cougar Town – with its impassioned and socially active fan base – was the perfect place to start. Moontoast has been a great partner in this campaign because of their expertise in social rich media, having created and pioneered the category. We are very pleased with the results," said Lincoln Lopez, VP Social Media Strategy and Innovation, TBS/TNT/TCM.
"These campaigns reveal how indispensible social rich media has become in turning social networks – like Facebook – into a companion service for TV viewers. Fans can get directly involved with their favorite TV series, which drives loyalty, deepens engagement and extends marketing opportunities for Turner Broadcasting – it's a win, win, win," added Marcus Whitney, co-founder of Moontoast.
Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast's Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.
Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.
TBS (tbs.com) is basic cable's reigning champion among young adults in primetime. Available in 100 million households, TBS features original scripted comedies like Cougar Town, Sullivan & Son and Men at Work, as well as the upcoming Ground Floor and American Dad!, which will become a TBS original series in late 2014. TBS also features original unscripted series like King of the Nerds, Deal With It and Trust Me, I'm a Game Show Host, as well as the upcoming CeeLo's Goodie Life (working title). In late night, TBS is home to the Emmy®-winning series CONAN, starring Conan O'Brien, and the new late-night series The Pete Holmes Show. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.
TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
About TBS's Cougar Town
It's time for another round of wine-soaked fun as TBS's hit comedy series Cougar Town returns for its fifth season. Courteney Cox, Christa Miller, Busy Philipps, Dan Byrd, Ian Gomez, Josh Hopkins and Brian Van Holt star in the hit comedy, which centers on the Cul de Sac Crew, a tight-knit group of friends who keep things funny while supporting each other through the challenges and pitfalls of life with a little dysfunction and a whole lot of wine. The series made the successful transition to cable when it joined the TBS lineup in January 2013 for the show's fourth season. Created by executive producer Bill Lawrence (Scrubs, TBS's Ground Floor) and consulting producer Kevin Biegel (Scrubs), Cougar Town is produced by ABC Studios, with Lawrence, Cox, David Arquette and showrunner Blake McCormick serving as executive producers. The new season launched Tuesday, Jan. 7, at 10 pm. (ET/PT), exclusively on TBS.
Senior Director of Marketing
Consort Partners for Moontoast
Email: [email protected]
Director of TBS Publicity
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 25, 2016 03:15 AM EDT Reads: 3,336
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 25, 2016 03:00 AM EDT Reads: 1,424
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 25, 2016 02:45 AM EDT Reads: 1,689
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Sep. 25, 2016 02:45 AM EDT Reads: 853
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 25, 2016 02:15 AM EDT Reads: 1,202
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 25, 2016 12:45 AM EDT Reads: 1,927
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 25, 2016 12:45 AM EDT Reads: 1,031
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 25, 2016 12:30 AM EDT Reads: 1,587
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 24, 2016 09:45 PM EDT Reads: 1,604
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Sep. 24, 2016 09:00 PM EDT Reads: 1,427
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 24, 2016 08:30 PM EDT Reads: 1,443
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 24, 2016 08:00 PM EDT Reads: 1,652
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 24, 2016 07:00 PM EDT Reads: 2,792
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 24, 2016 06:45 PM EDT Reads: 1,485
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 24, 2016 04:30 PM EDT Reads: 1,512