Welcome!

News Feed Item

TBS And Moontoast To Build Real-Time Social And Interactive Multi-Screen Experiences Into Sitcom

Cougar Town Connects One-to-One With Social Fans: Facebook Campaigns Ask Viewers to Name Courteney Cox's Wine Glass; Nominate Best Wine Pairing for Sitcom

NEW YORK and BOSTON, Feb. 18, 2014 /PRNewswire/ -- Cougar Town, airing Tuesdays at 10/9c on TBS, has embarked on a new innovative social rich media campaign, created and run by Moontoast on behalf of TBS, to deeply assimilate fan interaction into the sitcom. Moontoast, the leading provider of social rich media advertising technology and services, is directing a one-of-a-kind February 18 campaign to engage social fans with a National Drink Day voting unit to select "which wine pairs best while watching Cougar Town."

(Logo: http://photos.prnewswire.com/prnh/20140130/SF55802LOGO)

Moontoast's National Drink Day campaign follows on heels of its successful February 11 Facebook campaign, which led fans to name Courteney Cox's giant wine glass, the newly-christened "Big Chuck."

TBS is utilizing Moontoast's cross-platform media assets and unique social rich media technology to promote awareness and engagement with Cougar Town, and drive social fans to view unique content including informational wine pairing facts and videos.  Kicking off Tuesday, February 18, at 10/9c, the new "Happy #NationalDrinkWineDay from Cougar Town!" and #SipHappens campaign encourages viewers to decide from six wine varietals – and their attributes – which wine most closely match the personality of Cougar Town.

Moontoast's #NationalDrinkWineDay campaign follows hot on the heels of its campaign to rename "Big Tippi," the show's famed giant wine glass, where fans flocked to Facebook to nominate, comment on, share and vote for their favorite wine glass name. The most popular name, "Big Chuck," was ultimately unveiled and integrated into the series in the February 11, 2014 episode.  The campaign drove almost 5,000 votes and nearly 12,000 endorsements (likes, shares, and comments) on Facebook.

Integration is enhanced by on-air graphics running during Cougar Town's episodes which drive viewers to the comedy's Facebook page to participate in campaigns: https://www.facebook.com/CougarTown. Campaigns are executed using Moontoast's proprietary Image Voting Gallery ad unit, which drives clicks, enables social sharing, encourages commentary and allows users to learn more about the series with direct links to the Cougar Town website and YouTube Channel.

"This is the first time TBS has run such a tightly integrated campaign using social rich media, and Cougar Town – with its impassioned and socially active fan base – was the perfect place to start. Moontoast has been a great partner in this campaign because of their expertise in social rich media, having created and pioneered the category. We are very pleased with the results," said Lincoln Lopez, VP Social Media Strategy and Innovation, TBS/TNT/TCM.

"These campaigns reveal how indispensible social rich media has become in turning social networks – like Facebook – into a companion service for TV viewers. Fans can get directly involved with their favorite TV series, which drives loyalty, deepens engagement and extends marketing opportunities for Turner Broadcasting – it's a win, win, win," added Marcus Whitney, co-founder of Moontoast.

About Moontoast
Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast's Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.

Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.

Follow Moontoast
Website: http://www.moontoast.com/
Blog: http://www.moontoast.com/blog
Twitter: @moontoast
Facebook: http://www.facebook.com/moontoast
LinkedIn: http://www.linkedin.com/company/moontoast-inc

About TBS
TBS (tbs.com) is basic cable's reigning champion among young adults in primetime. Available in 100 million households, TBS features original scripted comedies like Cougar Town, Sullivan & Son and Men at Work, as well as the upcoming Ground Floor and American Dad!, which will become a TBS original series in late 2014. TBS also features original unscripted series like King of the Nerds, Deal With It and Trust Me, I'm a Game Show Host, as well as the upcoming CeeLo's Goodie Life (working title). In late night, TBS is home to the Emmy®-winning series CONAN, starring Conan O'Brien, and the new late-night series The Pete Holmes Show. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.

TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

About TBS's Cougar Town
It's time for another round of wine-soaked fun as TBS's hit comedy series Cougar Town returns for its fifth season. Courteney Cox, Christa Miller, Busy Philipps, Dan Byrd, Ian Gomez, Josh Hopkins and Brian Van Holt star in the hit comedy, which centers on the Cul de Sac Crew, a tight-knit group of friends who keep things funny while supporting each other through the challenges and pitfalls of life with a little dysfunction and a whole lot of wine. The series made the successful transition to cable when it joined the TBS lineup in January 2013 for the show's fourth season. Created by executive producer Bill Lawrence (Scrubs, TBS's Ground Floor) and consulting producer Kevin Biegel (Scrubs), Cougar Town is produced by ABC Studios, with Lawrence, Cox, David Arquette and showrunner Blake McCormick serving as executive producers. The new season launched Tuesday, Jan. 7, at 10 pm. (ET/PT), exclusively on TBS.

Media Contacts:
Aidan Bradley
Senior Director of Marketing
Moontoast
[email protected]
857-277-5003

Jennifer Shanks
Consort Partners for Moontoast
Email: [email protected]
(831) 334-0489

Carmen Davenporte-McNeal
Director of TBS Publicity
(404) 575-9709

SOURCE Moontoast

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which i...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...