Welcome!

News Feed Item

Appboy Debuts Comprehensive Support for Windows 8 and Windows Phone 8

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Appboy, the world's most innovative and fastest-growing company in App Marketing Automation, announces today that its platform will now support Windows devices. Developers and mobile marketers can expect the same full-featured set of services available to other platforms, with the ability to use Appboy for both desktop and mobile apps. The launch distinguishes Appboy as one of the few mobile solutions that provides comprehensive support for both Windows 8 and Windows Phone 8, and marks the first time the platform can be used natively on desktops.

(Photo:  http://photos.prnewswire.com/prnh/20140218/NY66880)

The news comes at an opportune moment, as the Windows App Store continues its rapid growth – passing 200,000 apps and 250 million downloads at the end of 2013 – and the Windows community gears up for Build, Microsoft's annual developer event in April. Windows Phone devices in particular have seen extraordinary growth in emerging markets, with the latest numbers revealing that the Windows Phone outsold the iPhone in 24 countries around the world, including India, Egypt and South Africa.

Appboy's support for the Windows OS will mark the dramatic expansion of its network, introducing Appboy's app marketing automation services to millions of Windows devices. A new community of developers and marketers can now take advantage of Appboy's functionalities to help engage and maintain user loyalty, which is crucial in an increasingly competitive marketplace where 46% of users stop using an app after the first month.

In addition to being marketer friendly, Appboy has strived to make integration easy by publishing its internal libraries to NuGet. Developers can therefore integrate Appboy with minimal work and manual setup, making it simple to get up and running. By accommodating 16 push notification types alongside the rest of the platform's features, marketers are poised to make their apps an integral part of their users' daily experience. In addition, Appboy and Nokia will soon partner to highlight Appboy's services on DVLUP, a rewards program that helps developers become more successful.

"We are thrilled to add Windows to the growing list of platforms we support, including iOS, Android and Unity," says Appboy CEO/Co-Founder Mark Ghermezian. "We are proud to be able to provide our one-of-a-kind app marketing automation solution to help manage mobile audiences across any platform with great ease."

Appboy's support for the Windows platform follows on the heels of several exciting advances at the company over the past few months, from the raising of $7.6M in venture funding to the launch of an enhanced Marketing Automation Dashboard. With mobile growth skyrocketing faster than ever at the start of 2014, Appboy leads the way in accelerating that growth through its commitment to state-of-the-art services in App Marketing Automation.

About Appboy:
Appboy is the leading platform for App Marketing Automation. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit www.appboy.com.

Media Contact 
Jacqueline Wasilczyk, Appboy, 650.416.6985, [email protected]

SOURCE Appboy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, discussed how a cloud designed for production operations not only helps accelerate developer in...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Venafi has extended the power of its platform in an easy-to-use utility for DevOps teams available for immediate download. Now DevOps teams can eliminate the hassle of acquiring and installing TLS keys and certificates. Instead, customers can focus on speeding up continuous development and deployment, while security teams have complete visibility and can keep the DevOps environment secure and compliant to protect customer data. Extending the Venafi Trust Protection Platform requires only a singl...