Welcome!

News Feed Item

Lopez Negrete Communications Awarded Tenth Consecutive "Best of Show" at American Advertising Federation 52nd Annual American Advertising Awards Show in Houston

HOUSTON, Feb. 18, 2014 /PRNewswire/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, celebrated yet another tour de force at the American Advertising Federation's 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

It was for the collection of television spots created for client Samsung that Lopez Negrete collected this year's Best of Show for Broadcast award, the highest honor awarded at the American Advertising Awards. The imaginative creative that drives these commercials transports the viewer into a traditional Hispanic family setting where Samsung's Galaxy S 4 proves that "The Next Big Thing Is Here." The "Discada," "Haunted," "Glad To Meet You," and "Barter" spots depict a Hispanic couple celebrating a northern Mexico style barbecue in their backyard with their large extended family. In "Discada" we see their daughter arrive with her non-Latino boyfriend, and the interaction between the young couple and her parents. The boyfriend is nervous to meet the family because he does not speak Spanish. The highlight of the commercial is reached when he pulls out his handy Samsung Galaxy S 4 smartphone and quickly uses the S Translator feature on the device to find the Spanish translation for a greeting. We then see other members of the family using various features of the Galaxy S 4 to answer their phone, control their television set, and capture memorable moments without missing a beat from the birthday celebration. Before the end of the spot, the jealous father uses the Eraser Shot feature of the Galaxy S 4 to remove his daughter's boyfriend from the group picture of his family.

"Today, in the palm of our hands, technology is constantly revolutionizing the way we experience the world around us," said Fernando Osuna, chief creative officer of Lopez Negrete Communications. "By effectively conveying that message of technological brilliance and innovation and the one-of-a-kind benefits that evolution brings to the customer, we have built a powerful brand message for our client. Our Samsung creative team has been extremely successful in delivering concise, distinguished work that includes a reality Hispanic consumers can relate to."

The Lopez Negrete team took home 24 awards from this year's ceremonies. In addition to Samsung's Best of Show for Broadcast, the Lopez Negrete team garnered the following honors:

  • For Samsung, two Gold ADDYs, a Silver ADDY, and two Citations of Excellence
  • For Walmart, two Gold ADDYs, a Silver ADDY, plus four Citations of Excellence
  • For Verizon Wireless, a Gold ADDY for "Verizon Edge Rich Media Game" in the digital advertising category
  • For Verizon Telecom, four Silver ADDYs, and three Citations of Excellence
  • For Dr Pepper Snapple Group - Squirt, a Silver ADDY in the radio advertising category for "Thirst Quencher"
  • For Chrysler - Dodge, a Citation of Excellence for broadcast work
  • Lopez Negrete also received a Silver ADDY in the public service advertising category

"It's an incredible honor to earn a tenth consecutive Best of Show award for our work and our deep commitment to our clients, our market and the creative craft. We have an extraordinary group of creative professionals whose drive and determination are a vital part of our success," stated Alex Lopez Negrete, president/CEO of the agency. "We accept this honor with excitement and pride, yet with the humility of understanding that much remains to be done," he added.

The American Advertising Awards function on a three-tier system, with winners in the local clubs moving to the regional level. Lopez Negrete's five Gold ADDYs and eight Silver ADDYs will compete at the AAF 10th District, with entrants from Arkansas, Louisiana and Oklahoma.

About Lopez Negrete Communications
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with offices in Los Angeles and New York, the company's capitalized billings were $214.3 million in 2013. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Verizon Communications Inc. (Wireless and Telecom), SAMSUNG Telecommunications America, Kraft Foods (Singles and Natural Cheeses), NBC Universal Motion Pictures Group, NBCU Entertainment, Chrysler Corporation, Hulu, Southern California Edison, the Recreational Boating and Fishing Foundation and AARP. With more than 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...