Welcome!

News Feed Item

Lopez Negrete Communications Awarded Tenth Consecutive "Best of Show" at American Advertising Federation 52nd Annual American Advertising Awards Show in Houston

HOUSTON, Feb. 18, 2014 /PRNewswire/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, celebrated yet another tour de force at the American Advertising Federation's 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

It was for the collection of television spots created for client Samsung that Lopez Negrete collected this year's Best of Show for Broadcast award, the highest honor awarded at the American Advertising Awards. The imaginative creative that drives these commercials transports the viewer into a traditional Hispanic family setting where Samsung's Galaxy S 4 proves that "The Next Big Thing Is Here." The "Discada," "Haunted," "Glad To Meet You," and "Barter" spots depict a Hispanic couple celebrating a northern Mexico style barbecue in their backyard with their large extended family. In "Discada" we see their daughter arrive with her non-Latino boyfriend, and the interaction between the young couple and her parents. The boyfriend is nervous to meet the family because he does not speak Spanish. The highlight of the commercial is reached when he pulls out his handy Samsung Galaxy S 4 smartphone and quickly uses the S Translator feature on the device to find the Spanish translation for a greeting. We then see other members of the family using various features of the Galaxy S 4 to answer their phone, control their television set, and capture memorable moments without missing a beat from the birthday celebration. Before the end of the spot, the jealous father uses the Eraser Shot feature of the Galaxy S 4 to remove his daughter's boyfriend from the group picture of his family.

"Today, in the palm of our hands, technology is constantly revolutionizing the way we experience the world around us," said Fernando Osuna, chief creative officer of Lopez Negrete Communications. "By effectively conveying that message of technological brilliance and innovation and the one-of-a-kind benefits that evolution brings to the customer, we have built a powerful brand message for our client. Our Samsung creative team has been extremely successful in delivering concise, distinguished work that includes a reality Hispanic consumers can relate to."

The Lopez Negrete team took home 24 awards from this year's ceremonies. In addition to Samsung's Best of Show for Broadcast, the Lopez Negrete team garnered the following honors:

  • For Samsung, two Gold ADDYs, a Silver ADDY, and two Citations of Excellence
  • For Walmart, two Gold ADDYs, a Silver ADDY, plus four Citations of Excellence
  • For Verizon Wireless, a Gold ADDY for "Verizon Edge Rich Media Game" in the digital advertising category
  • For Verizon Telecom, four Silver ADDYs, and three Citations of Excellence
  • For Dr Pepper Snapple Group - Squirt, a Silver ADDY in the radio advertising category for "Thirst Quencher"
  • For Chrysler - Dodge, a Citation of Excellence for broadcast work
  • Lopez Negrete also received a Silver ADDY in the public service advertising category

"It's an incredible honor to earn a tenth consecutive Best of Show award for our work and our deep commitment to our clients, our market and the creative craft. We have an extraordinary group of creative professionals whose drive and determination are a vital part of our success," stated Alex Lopez Negrete, president/CEO of the agency. "We accept this honor with excitement and pride, yet with the humility of understanding that much remains to be done," he added.

The American Advertising Awards function on a three-tier system, with winners in the local clubs moving to the regional level. Lopez Negrete's five Gold ADDYs and eight Silver ADDYs will compete at the AAF 10th District, with entrants from Arkansas, Louisiana and Oklahoma.

About Lopez Negrete Communications
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with offices in Los Angeles and New York, the company's capitalized billings were $214.3 million in 2013. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Verizon Communications Inc. (Wireless and Telecom), SAMSUNG Telecommunications America, Kraft Foods (Singles and Natural Cheeses), NBC Universal Motion Pictures Group, NBCU Entertainment, Chrysler Corporation, Hulu, Southern California Edison, the Recreational Boating and Fishing Foundation and AARP. With more than 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....