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Poynter and McClatchy Expand Customized Training Program

ST. PETERSBURG, Fla., Feb. 18, 2014 /PRNewswire-USNewswire/ -- The Poynter Institute and The McClatchy Company will expand the training program they began last year. Poynter was able to align some new teaching around McClatchy's emphasis on news video, Poynter Director of Training Partnerships and Alliances Howard Finberg said in a phone call: "We were able to help shape the offerings for this year in support of their efforts."


McClatchy Vice President of News Anders Gyllenhaal said Poynter's training reached "a little less than half" of the company's journalists in the past year through three certificate programs and 11 webinars offered through Poynter's News University.

"We want one year's training to build on the next," Gyllenhaal said in a phone call. "We want one course to build on what you've already taken."

In addition to the video training — a "discipline that many of the staff members haven't been brought up doing" — McClatchy will concentrate this year on database reporting and "the whole realm of digital publishing," Gyllenhaal said. Finberg said Poynter would develop a program about data journalism "that will be broadcast live and recorded for all McClatchy reporters and editors who are interested in the topic." Journalists outside McClatchy will be able to view the program as well for a fee, Finberg said.

This year, Poynter will offer McClatchy 10 new webinars as well as an additional certificate in editing developed with the American Copy Editors Society. Last year about 300 McClatchy journalists attended Poynter webinars, Finberg said.

"This partnership with McClatchy is a tangible example of how Poynter can work with individual media companies and tailor training to meet their strategic goals," Poynter President Tim Franklin said in an email. "We worked closely with McClatchy editors in building this program, and we listened to what their needs are and where they want to strengthen themselves for the future. Then, we built a unique program just for McClatchy."

"This is a time of profound transformation in the media industry, and Poynter's role in helping organizations navigate that change has never been more valuable. We're thrilled to be working with McClatchy, and helping fill a need that they have."

About the Poynter Institute
The Poynter Institute is a school dedicated to teaching and inspiring journalists and media leaders since 1978. Based in St. Petersburg, Florida, Poynter's reach extends around the globe: through Poynter's News University website,, with more than 195,000 registered users in 225 countries, to in-person courses now offered in India. The Poynter Institute trains journalism practitioners, media leaders, educators and citizens in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter's website,, is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology.

Elisa Jackson
The Poynter Institute
[email protected]

SOURCE The Poynter Institute

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