|By Business Wire||
|February 18, 2014 03:00 PM EST||
Adlux, the private aviation media market leader in Europe, the Middle East, Russia, Asia-Pacific (APAC) and Central America; and Clear Channel Airports (CCA), the world's number one marketer of airport advertising and the premier innovator of contemporary display concepts, a division of Clear Channel Outdoor (NYSE: CCO), announced an agreement giving brands one-stop-shop sell-through access to multimedia advertising opportunities in the busiest private airport lounges in the world. Via a single point of contact, advertisers can now engage with the exclusive audience of high net worth consumers and senior executive business travellers who use private aviation.
The agreement extends each company’s media network into private airport terminals covered by the other. This provides Adlux with entry into Clear Channel Airports’ top 60 U.S. private aviation terminals in North America and Clear Channel with access to Adlux’s network of 86 private aviation terminals in Europe, the Middle East, Russia, Asia-Pacific and Central America. This combined global media portfolio encompasses some of the busiest private airports in the world, including New Jersey Teterboro, New York Westchester County, Dallas Love Field, Paris Le Bourget, Geneva Cointrin, Moscow Vnukovo and London Luton.
“Through our media at private airports, Clear Channel Airports connects brands to affluent, mobile and hard to reach business and leisure travellers,” said Jon Sayer, president, Clear Channel Airports. “These venues provide some of the world’s most admired luxury brands access to their consumers at the right moment. The additional international scale lent to our portfolio through this agreement with Adlux will enhance the opportunities for our advertising clients to execute global and targeted campaigns at venues in some of the world’s most exciting international destinations.”
Under the agreement, Adlux will also install full-motion digital screens in the top 16 Signature terminal lounges in the U.S. The screens will show a U.S. version of ADLUXTV, Adlux’s exclusive TV channel, featuring business and leisure-related content curated specifically for private aviation flyers. Advertisers will also have access to an existing footprint of media platforms including backlight displays, product showcases and custom branding and experiential opportunities.
“Adlux’s private aviation media footprint is second to none in the regions where we currently operate; this is also the case with Clear Channel Airports’ U.S. private aviation media footprint,” said Adlux Executive Chairman Tom Goddard. “It made complete sense for us to join forces to provide advertisers with this unparalleled opportunity to communicate with a group of people who are exceptionally desirable to advertisers – high net worth individuals and the most senior business decision makers – but equally exceptionally hard to reach. Private aviation flying plays a major role for business and pleasure in the lives of these global commuters, and for the first time advertisers can reach them wherever they are via a single planning contact point.”
Commenting on the agreement, Liz Jones, managing director of leading international out-of-home communications agency PSI Advertising, said: “The Adlux team has succeeded in making private aviation media, a new environment to our clients, into a clear, understandable part of the out-of-home landscape by communicating its benefits and potential to us, so in turn we can keep our clients informed. The partnership with Clear Channel Airports, adding a valuable US audience into Adlux's already comprehensive network, is a very positive step and we are looking forward to the potential it will provide for our clients in this new and exciting media space.”
Adlux (www.adluxgroup.com) is the world’s leading media partner for most of the major private jet terminal operators in Europe, the Middle East, Russia and CIS, APAC and Central America; and in the US through a recently established joint venture with Clear Channel.
Adlux offers high end luxury and business to business advertisers a unique way to communicate with private aviation travellers, an exceptionally influential yet elusive demographic of global citizens who are high net worth individuals and C-suite business leaders. The company delivers this through digital and traditional media platforms in the uncluttered, exclusive private aviation lounge environment.
Our media includes full motion digital screens, showing advertising alongside ADLUXTV, the exclusive TV channel featuring content curated specifically for private aviation flyers, covering business and leisure topics important to them; state-of-the-art backlight displays; and product showcases; plus the opportunity to devise experiential campaigns and other bespoke branding options.
Adlux is a truly international company now operating in six regions – Europe, the US, Middle East, Russia and CIS, APAC and Central America; and currently with offices in Geneva, London, New York, Dubai, St Petersburg and Singapore.
The company recently appointed global out-of-home media expert Tom Goddard as Executive Chairman as it prepares for ambitious worldwide growth.
Follow us on Twitter: twitter.com/adluxagency
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards in 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
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