|By PR Newswire||
|February 18, 2014 05:23 PM EST||
EAST MEADOW, N.Y., Feb. 18, 2014 /PRNewswire/ -- Swiss International Air Lines Ltd., and its partner Switzerland Tourism joined forces together to ensure a flawless Sports Illustrated Swimsuit 2014 photo shoot in Switzerland last summer. SI Swimsuit 2014 launched today.
From make-up artists to hairstylists, to camera bags and tripods, SWISS ensured that the entire production crew and models arrived on time refreshed to start the shoot that took place in part in the Lake Geneva and Matterhorn region of Switzerland in August.
"We are pleased to have had the opportunity to work with our partner Switzerland Tourism, and the SI Swimsuit team on one of the world's most recognized magazine issues," said SWISS USA Senior Director of Sales Annette Reantragoon.
As the national carrier of Switzerland, SWISS offers three-classes of service to Switzerland from Boston, Chicago, Newark, New York, Los Angeles, Miami, and San Francisco. For this Swiss shoot, the SI Swimsuit team flew from the east and west coasts to the final destination of Geneva where they were met, and organized to begin their journey with Switzerland Tourism representatives.
"Working with such an experienced production team was a pleasure," said NY-based SWISS' Lisa Faiella who handled the booking process. "We understand the importance of tight schedules faced by production teams, luggage and equipment requirements, and the special needs of such a team especially the confidentiality of keeping the destination a surprise until the launch," said Ms. Faiella. "Details are critical and at SWISS something we take great pride in when it comes to delivering quality service."
Quality service whether it's lie flat seats in Swiss First or Swiss Business, or whether flying in Swiss Economy, passengers are made to feel comfortable throughout their entire journey. The SI Swimsuit team flew SWISS Business and SWISS Economy in August, a busy time of year with passengers taking holidays which presented a challenge with bookings. In SWISS Business, once onboard and after all the baggage was checked-in, a welcome drink of champagne, orange juice and /or water were served. Spacious surrounds helped the team organize their personal items for the night, before they settled into their seats complete with personalized comfort controls including a massage function. During the flight, options were presented for early dining, or partaking in a gourmet dinner complete with a list of fine wines. Such a tantalizing culinary offer is tough to pass up especially since SWISS's prestigious Mercury Award-winning cuisine is designed by Swiss chefs whose careful creations represent tempting vegetarian delicacies as well as meat, fish and pasta options.
Following dinner, the team settled in with a multitude of entertainment options or at the push of a button converted their seat into a fully lie flat bed measuring more than six feet long. For those who flew in SWISS Economy, the choices continued with meals as well as a personal entertainment system offering a multitude of music programs, current Hollywood blockbusters, TV series and documentaries. Prior to arrival in Switzerland the next morning, the next temptation of creamy yogurt, fruit, fresh breads and jam served onboard was hard to pass up.
Overall reports were that the team arrived refreshed and camera ready. Taking great care and providing undivided attention to passengers with renowned Swiss hospitality is what sets SWISS apart from other airlines. All the ingredients for the relaxing start to the long days that followed once the shoot got underway.
For more information and to book a flight, visit www.swiss.com, contact a local travel agent or call 1-877-FLYSWISS. Be sure to follow SWISS on Twitter @Flyswiss_US, and become a Swiss International Air Lines Facebook fan.
Swiss International Air Lines (SWISS) is Switzerland's national airline, serving 84 destinations in 40 countries from Zurich, Basel and Geneva and carrying some 15 million passengers a year with its 91-aircraft fleet. The company's Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to around 120 destinations in over 80 countries. As the airline of Switzerland, SWISS embodies the country's traditional values, and is committed to delivering the highest product and service quality. With its workforce of just over 8,000 personnel, SWISS generated total operating income of CHF 5.0 billion in 2012. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world's biggest airline network.
CONTACT: Jacqueline Pash, [email protected]
SOURCE Swiss International Air Lines Ltd.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 9, 2016 07:15 AM EST Reads: 213
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 9, 2016 07:00 AM EST Reads: 180
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 9, 2016 06:45 AM EST Reads: 288
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 9, 2016 06:45 AM EST Reads: 165
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 9, 2016 06:30 AM EST Reads: 349
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 9, 2016 06:15 AM EST Reads: 171
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 9, 2016 06:00 AM EST Reads: 248
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 9, 2016 05:30 AM EST Reads: 125
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 9, 2016 05:30 AM EST Reads: 151
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 9, 2016 05:15 AM EST Reads: 220
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 9, 2016 05:15 AM EST Reads: 183
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 9, 2016 05:00 AM EST
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 9, 2016 04:45 AM EST Reads: 179
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 9, 2016 04:45 AM EST
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 9, 2016 04:30 AM EST Reads: 139