Click here to close now.

Welcome!

News Feed Item

SWISS Transports Sports Illustrated Swimsuit 2014 To A Picture Perfect Switzerland

EAST MEADOW, N.Y., Feb. 18, 2014 /PRNewswire/ -- Swiss International Air Lines Ltd., and its partner Switzerland Tourism joined forces together to ensure a flawless Sports Illustrated Swimsuit 2014 photo shoot in Switzerland last summer.  SI Swimsuit 2014 launched today.

(Logo: http://photos.prnewswire.com/prnh/20140218/NY67237LOGO )

From make-up artists to hairstylists, to camera bags and tripods, SWISS ensured that the entire production crew and models arrived on time refreshed to start the shoot that took place in part in the Lake Geneva and Matterhorn region of Switzerland in August.

"We are pleased to have had the opportunity to work with our partner Switzerland Tourism, and the SI Swimsuit team on one of the world's most recognized magazine issues," said SWISS USA Senior Director of Sales Annette Reantragoon.

As the national carrier of Switzerland, SWISS offers three-classes of service to Switzerland from Boston, Chicago, Newark, New York, Los Angeles, Miami, and San Francisco. For this Swiss shoot, the SI Swimsuit team flew from the east and west coasts to the final destination of Geneva where they were met, and organized to begin their journey with Switzerland Tourism representatives.

"Working with such an experienced production team was a pleasure," said NY-based SWISS' Lisa Faiella who handled the booking process.  "We understand the importance of tight schedules faced by production teams, luggage and equipment requirements, and the special needs of such a team especially the confidentiality of keeping the destination a surprise until the launch," said Ms. Faiella. "Details are critical and at SWISS something we take great pride in when it comes to delivering quality service."

Quality service whether it's lie flat seats in Swiss First or Swiss Business, or whether flying in Swiss Economy, passengers are made to feel comfortable throughout their entire journey. The SI Swimsuit team flew SWISS Business and SWISS Economy in August, a busy time of year with passengers taking holidays which presented a challenge with bookings. In SWISS Business, once onboard and after all the baggage was checked-in, a welcome drink of champagne, orange juice and /or water were served. Spacious surrounds helped the team organize their personal items for the night, before they settled into their seats complete with personalized comfort controls including a massage function. During the flight, options were presented for early dining, or partaking in a gourmet dinner complete with a list of fine wines. Such a tantalizing culinary offer is tough to pass up especially since SWISS's prestigious Mercury Award-winning cuisine is designed by Swiss chefs whose careful creations represent tempting vegetarian delicacies as well as meat, fish and pasta options.

Following dinner, the team settled in with a multitude of entertainment options or at the push of a button converted their seat into a fully lie flat bed measuring more than six feet long. For those who flew in SWISS Economy, the choices continued with meals as well as a personal entertainment system offering a multitude of music programs, current Hollywood blockbusters, TV series and documentaries. Prior to arrival in Switzerland the next morning, the next temptation of creamy yogurt, fruit, fresh breads and jam served onboard was hard to pass up.

Overall reports were that the team arrived refreshed and camera ready. Taking great care and providing undivided attention to passengers with renowned Swiss hospitality is what sets SWISS apart from other airlines. All the ingredients for the relaxing start to the long days that followed once the shoot got underway.

For more information and to book a flight, visit www.swiss.com, contact a local travel agent or call 1-877-FLYSWISS. Be sure to follow SWISS on Twitter @Flyswiss_US, and become a Swiss International Air Lines Facebook fan.

Swiss International Air Lines (SWISS) is Switzerland's national airline, serving 84 destinations in 40 countries from Zurich, Basel and Geneva and carrying some 15 million passengers a year with its 91-aircraft fleet. The company's Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to around 120 destinations in over 80 countries. As the airline of Switzerland, SWISS embodies the country's traditional values, and is committed to delivering the highest product and service quality. With its workforce of just over 8,000 personnel, SWISS generated total operating income of CHF 5.0 billion in 2012. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world's biggest airline network.

CONTACT: Jacqueline Pash, [email protected] 

SOURCE Swiss International Air Lines Ltd.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...