|By PR Newswire||
|February 18, 2014 05:30 PM EST||
LAKE SUCCESS, N.Y., Feb. 18, 2014 /PRNewswire-iReach/ -- MSW●ARS, a leader in measuring the digital world, and EXPO Communications, Inc. (EXPO), the consumer video platform used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices, today announced a partnership to provide global advertisers with an evaluation system designed to identify quality, marketable user-generated video content that helps drive sales.
User-generated product videos have emerged as a powerful advertising format, rivaling even television ads in motivating consumers to make purchases. But there is a wide variation in the underlying quality of user generated videos. This has made it difficult for marketers to isolate the best videos for integration into their campaigns. By utilizing both companies to score and test UGC videos for persuasiveness and quality, marketers are better able to identify quality content that will resonate amongst audience members.
Together the two companies have unified their content scoring methodologies to provide brands with a comprehensive view on how a specific video may impact brand recall, persuasion and sales. At the heart of the system are two measurement methods integrated into the EXPO Social Video Platform.
MSW●ARS brings to the forefront their expertise in copy testing, helping some of the world's largest brands assess ad creative and digital content to potential sales impact through looking at elements of persuasion. The MSW●ARS Zipline™ score combines elements of brand prominence and the presence of emotional, rational, and strategic approaches into an aggregate score of the potential for video to be recalled and to persuade. This is based on MSW●ARS historic experience of over 114,000 creative assessments.
The second is through the new EXPO content scoring system, The EXPOsure Score. This scoring system evaluates every consumer video uploaded to the platform on behalf of a brand across technical merits, social performance and the presences of benefit messaging to help identify the most impactful, quality video content to be used across various digital touch points. This is based on EXPO's historic experience generating, publishing and optimizing over 300,000 product videos.
Frank Findley, Vice President Research & Development at MSW●ARS added "In today's world of changing trends speed is the driving concern. With this new capability finding compelling consumer videos is literally as quick as a few mouse clicks."
"Brands don't have to look far to find a consumer video about their product, but finding one that is worthy of being used in a marketing campaign is more of a challenge. The EXPOsure Scoring System takes away all the fear and guess work typically associated with user-gen by identifying content that is on equity, helpful and high quality," says Jessica Thorpe, VP of Marketing, EXPO. "The partnership with MSW●ARS further validates the potential sales impact, providing unprecedented predictability for our brand clients."
The most effective user generated videos are those that provide both (1) a desirable, engaging viewing experience and (2) branding which is memorable and persuasive. This integration of both scoring systems should empower brands to confidently and quickly publish user-generated content across multiple channels that are proven to meet high quality standards and optimize consumer viewership and leverage purchasing behavior.
About MSW●ARS Research, Inc.
MSW●ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW●ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment and forecasting. The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.
MSW●ARS techniques are the world's most widely documented and independently validated predictive measures of the effectiveness of advertising creative and have been equated with higher sales and market share through third-party validation.
MSW●ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.
More information about MSW●ARS Research is available at www.mswarsresearch.com.
The EXPO platform is used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices. Through EXPO, brands activate their communities to share, via video, unbiased product reviews, how-tos, demonstrations, and other experiences that align with a brand's content marketing strategy. These persuasive videos harness word of mouth to drive engagement and conversion across owned, earned and paid media while supporting campaign messages, communicating product benefits, and capturing video SEO.
More information about EXPO is available at corp.expotv.com.
Media Contact: Art Klein, MSW-ARS Research, 516-394-6000, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE MSW ARS Research
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 14, 2016 12:00 PM EST Reads: 165
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 14, 2016 12:00 PM EST Reads: 326
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 14, 2016 12:00 PM EST Reads: 290
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
Feb. 14, 2016 12:00 PM EST
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Feb. 14, 2016 11:45 AM EST
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 14, 2016 11:45 AM EST Reads: 454
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 14, 2016 11:45 AM EST Reads: 168
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 14, 2016 11:45 AM EST
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 14, 2016 11:45 AM EST Reads: 290
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 14, 2016 10:00 AM EST Reads: 239
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 14, 2016 10:00 AM EST Reads: 105
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 14, 2016 10:00 AM EST Reads: 370
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 14, 2016 09:15 AM EST
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 14, 2016 09:00 AM EST Reads: 106
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Feb. 14, 2016 08:45 AM EST Reads: 428