|By PR Newswire||
|February 18, 2014 05:30 PM EST||
LAKE SUCCESS, N.Y., Feb. 18, 2014 /PRNewswire-iReach/ -- MSW●ARS, a leader in measuring the digital world, and EXPO Communications, Inc. (EXPO), the consumer video platform used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices, today announced a partnership to provide global advertisers with an evaluation system designed to identify quality, marketable user-generated video content that helps drive sales.
User-generated product videos have emerged as a powerful advertising format, rivaling even television ads in motivating consumers to make purchases. But there is a wide variation in the underlying quality of user generated videos. This has made it difficult for marketers to isolate the best videos for integration into their campaigns. By utilizing both companies to score and test UGC videos for persuasiveness and quality, marketers are better able to identify quality content that will resonate amongst audience members.
Together the two companies have unified their content scoring methodologies to provide brands with a comprehensive view on how a specific video may impact brand recall, persuasion and sales. At the heart of the system are two measurement methods integrated into the EXPO Social Video Platform.
MSW●ARS brings to the forefront their expertise in copy testing, helping some of the world's largest brands assess ad creative and digital content to potential sales impact through looking at elements of persuasion. The MSW●ARS Zipline™ score combines elements of brand prominence and the presence of emotional, rational, and strategic approaches into an aggregate score of the potential for video to be recalled and to persuade. This is based on MSW●ARS historic experience of over 114,000 creative assessments.
The second is through the new EXPO content scoring system, The EXPOsure Score. This scoring system evaluates every consumer video uploaded to the platform on behalf of a brand across technical merits, social performance and the presences of benefit messaging to help identify the most impactful, quality video content to be used across various digital touch points. This is based on EXPO's historic experience generating, publishing and optimizing over 300,000 product videos.
Frank Findley, Vice President Research & Development at MSW●ARS added "In today's world of changing trends speed is the driving concern. With this new capability finding compelling consumer videos is literally as quick as a few mouse clicks."
"Brands don't have to look far to find a consumer video about their product, but finding one that is worthy of being used in a marketing campaign is more of a challenge. The EXPOsure Scoring System takes away all the fear and guess work typically associated with user-gen by identifying content that is on equity, helpful and high quality," says Jessica Thorpe, VP of Marketing, EXPO. "The partnership with MSW●ARS further validates the potential sales impact, providing unprecedented predictability for our brand clients."
The most effective user generated videos are those that provide both (1) a desirable, engaging viewing experience and (2) branding which is memorable and persuasive. This integration of both scoring systems should empower brands to confidently and quickly publish user-generated content across multiple channels that are proven to meet high quality standards and optimize consumer viewership and leverage purchasing behavior.
About MSW●ARS Research, Inc.
MSW●ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW●ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment and forecasting. The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.
MSW●ARS techniques are the world's most widely documented and independently validated predictive measures of the effectiveness of advertising creative and have been equated with higher sales and market share through third-party validation.
MSW●ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.
More information about MSW●ARS Research is available at www.mswarsresearch.com.
The EXPO platform is used by brands to capture and distribute product video across brand, social and retail web sites for all screens and devices. Through EXPO, brands activate their communities to share, via video, unbiased product reviews, how-tos, demonstrations, and other experiences that align with a brand's content marketing strategy. These persuasive videos harness word of mouth to drive engagement and conversion across owned, earned and paid media while supporting campaign messages, communicating product benefits, and capturing video SEO.
More information about EXPO is available at corp.expotv.com.
Media Contact: Art Klein, MSW-ARS Research, 516-394-6000, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE MSW ARS Research
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, will review the current landscape of...
Oct. 10, 2015 12:00 PM EDT
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Oct. 10, 2015 12:00 PM EDT Reads: 158
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at Logz.io, and Tomer Levy, co-founder and CEO of Logz.io, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
Oct. 10, 2015 12:00 PM EDT Reads: 410
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
Oct. 10, 2015 12:00 PM EDT Reads: 419
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Oct. 10, 2015 12:00 PM EDT Reads: 170
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 10, 2015 11:30 AM EDT Reads: 283
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
Oct. 10, 2015 11:00 AM EDT Reads: 226
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Oct. 10, 2015 11:00 AM EDT Reads: 1,281
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 10, 2015 11:00 AM EDT Reads: 124
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Oct. 10, 2015 11:00 AM EDT Reads: 326
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 10, 2015 11:00 AM EDT Reads: 639
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
Oct. 10, 2015 10:45 AM EDT Reads: 524
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Oct. 10, 2015 10:15 AM EDT Reads: 336
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Oct. 10, 2015 10:00 AM EDT Reads: 180
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 10, 2015 10:00 AM EDT Reads: 256