Welcome!

News Feed Item

Polar Expands into the U.K., Announces Partnerships with Hearst, Haymarket, Future, and Net Communities

2014 is poised to be a banner year for native advertising and the U.K. market is a big reason why. Today, we are pleased to share several U.K. publishers have chosen Polar's MediaVoice solution as their native advertising platform, including Hearst Magazines, Haymarket Media Group, Future PLC, and Net Communities among others.

The world’s largest publishers are choosing Polar's MediaVoice solution as their native advertising platform to power, monetizes, and scale their sponsored content business.

“Native advertising translates well to mobile, and Hearst needed a solution for scaling this new ad format across platform and across our brands,” said Stephen Edwards, Group Digital Sales Director, Hearst Magazines UK. “We can now offer native ads to our clients looking to reach and engage with our readers in unique and meaningful ways using MediaVoice.”

Finding efficiencies in the workflows to deliver native ads is imperative for success. That’s why MediaVoice, which leverages a publisher's existing content management system (CMS) and ad-serving infrastructure, proves itself as the essential platform for delivering native ads across desktop and mobile.

“We have a sophisticated sponsored content business and our clients across the globe expect top-notch results with their campaigns,” said Andy Evans, CEO, Net Communities. “MediaVoice gives us control over how we use our native ad inventory and the reporting capabilities allows us to show marketers their campaign’s traffic and reach at a much more detailed level.”

Content marketers are measuring the success of their native ad campaigns by focusing on a variety of engagement metrics, including dwell time, page views, social activity in addition to traditional impression performance. MediaVoice provides publishers with a wide breadth of metrics and the depth they need to keep clients informed.

“Future have won a number of awards for our content solutions, however we are always looking to improve and were searching for a partner that understood the premium nature of native ads,” said Nick King, Commercial Director, Future PLC. “MediaVoice’s easy implementation with our workflow and robust tools for innovative native presentation made it an easy choice for our marquee properties.”

The agility of the U.K. market means publishers need to adapt and produce innovative native ad placements with a quick turnaround. MediaVoice’s ability to adapt to their processes offers them the flexibility they need and provides them the results to show clients the effectiveness of these premium campaigns.

“Publishers are increasingly putting a focus on scaling their sponsored content revenue and looking for a best-in-class platform to achieve this,” said Kunal Gupta, CEO, Polar. “The UK market represents an exciting growth opportunity for Polar and we are thrilled to have great new publishers working with our MediaVoice platform”.

Because of the size and nature of the U.K. marketing landscape, the challenges U.K. publishers face are unique. The same amount of labor is required to push campaigns which would be reach an audience one fourth the size in the US market. As Jay Stevens, General Manager, International at Rubicon Project, describes in Digiday recently,"In the U.K., that manual process is a bigger deal because it eats a greater percentage of order value."

Want to see if MediaVoice is a fit for your publication? Request a demo here.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.