|By Marketwired .||
|February 19, 2014 04:00 AM EST||
LONDON, UNITED KINGDOM -- (Marketwired) -- 02/19/14 -- LiveRail, the leading video monetization platform for publishers, today announced it is taking its highly regarded Video Publisher Forum to London, on March 18th, 2014 at the Kings Place event center. High-level publishers and advertising executives involved in online video advertising across Europe are slated to speak, including executives from ITV, Telegraaf Media, VivaKi, Advideum, DataXu, Videology and Xaxis.
According to a recent report from Forrester Research, online video advertising spend is rapidly growing in Europe with marketers trying to tap into consumer's appetite for online video. Furthermore, growth in programmatic buying for digital media has far surpassed predictions, hitting $7.4 billion in total spend in 2013, versus an earlier prediction of $3.4 billion for the year, said Magna Global, a unit of Interpublic's Mediabrands.
LiveRail's London Video Publisher Forum will feature sessions that explore the challenges and opportunities within the online video space that can ultimately lead to a smarter and stronger online video ecosystem. Attendees will walk away with global market intelligence, best practices for driving future growth, insights into sell-side solutions for video advertising, as well as a deeper understanding of delivering and monetizing across multi-platform devices, among related topics.
"As online video continues to experience massive growth, publishers are faced with new monetization challenges," said Mark Trefgarne, Founder and CEO, LiveRail. "Our London Video Publisher Forum provides the opportunity for video publishers in Europe to share their best practices around programmatic video while also exploring a number of key challenges and opportunities, including OCR, sales channel conflict, multiplatform distribution, video private exchange, and deal ID. This content plus a great guest list of attendees and speakers really makes this the must-attend event for programmatic video."
This event will feature keynote presentations and breakout sessions delivered by customers, partners, industry thought leaders, and LiveRail's own video advertising experts, followed by a closing reception featuring hand-crafted cocktails, delicious bites and decadent desserts at Kings Place Rotunda Bar and Restaurant.
The 2014 London Video Publisher Forum aims to bring innovative discussion and insight to the half-day session with packed sessions of candid dialog among industry thought-leaders, including:
- View from the Buy-Side: This session explores how the demand side really thinks, what drives media purchase behavior, and how can publishers secure increased spend.
- Is Programmatic Right for UK Broadcasters?: As programmatic video is proving to be a successful strategy for online video publishers, broadcasters are now asking whether programmatic is right for them as well. Join panelists from the UK's most influential broadcast companies to discuss the advantages, and disadvantages, of online video and linear TV being sold together.
- The State of Video Advertising Across Europe: This session will discuss the current state of video advertising across Europe including topics every publisher faces like sales channel conflict, OCR, and more.
- The Impact of Connected Devices on Video Publishers: Join key executives from some of the industry's most innovative publishers as they share insight into the most successful strategies for capitalizing on the trend toward multi-platform video consumption.
For more information or to request an invitation to the Video Publisher Forum London visit: http://videopublisherforum.com
LiveRail is the leading publisher monetization platform for video with more than 5BN impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.
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