Welcome!

News Feed Item

Maserati Debuts the All-new Ghibli and 2014 Line-up in 50th Anniversary Sports Illustrated Swimsuit Issue

MODENA, Italy and ENGLEWOOD CLIFFS, N.J., Feb. 19, 2014 /PRNewswire/ -- Maserati, one of the world's most desirable and respected luxury automotive brands, continues to celebrate the North American roll out of the all-new 2014 Ghibli, Quattroporte and GranTurismo lines with a 7-page pictorial feature titled "Beyond the Swimsuit" in the introduction part of America's most anticipated magazine issue.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65827-maserati-debuts-ghibli-2014-line-up-in-sports-illustrated-swimsuit-issue 

"Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the Hollywood star and business woman with the Ghibli S Q4

"We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, 'Strike,' featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue," said Harald Wester, CEO of Maserati SPA.

"We've prepared a new line-up of Maserati cars with the glamorous Quattroporte, the 4-door daily performer Ghibli, and the sporty GranTurismo Convertible, and this massive effort deserves the largest audience platforms to take notice."

Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year. First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati's first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.

The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept, featured in the spread, is the result of close collaboration between two companies that are linked by history, tradition and spirit of exclusiveness. Its exterior features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminum pigments. The platinum metal color effect finish is warmly nuanced to express the car's classic and sophisticated, yet technically advanced character. Inside the cabin, classical warm hues like mocha and grey are re-interpreted in a modern key to emulate Zegna's latest men's fashion collections, conveying a formal, sophisticated character. Interior components such as seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric that, due to Zegna's vast experience and know-how, guarantees the level of performance needed for automotive applications. A twin-turbo V8 producing over five hundred horsepower ensures authentic Maserati performance in a sophisticated, elegant package befitting the long traditions of Zegna and Maserati.

When it comes to the design and construction of coupes and convertibles with uncompromising performance and inimitable beauty, the Maserati tradition reaches new heights in the GranTurismo line. A genuine GranTurismo is Italian, and represents the purest synthesis of luxury and performance. Maserati invited to the shoot its two most exciting versions of this two-door, four-seat thoroughbred. The road going MC Convertible, a unique car that continues the elegant tradition of luxurious style of Maserati's first genuine four-seat cabriolet, the GranTurismo Convertible, with the technological expertise and experience gained on the racetrack by Maserati Corse, which provided the second car, the Maserati GranTurismo MC Stradale Trofeo Race Car. Each model is based off of the hugely successful Maserati GranTurismo, featuring 454 HP, front-mid engine architecture for near perfect weight balance, and something few if any cars in its class can offer: genuine seating for four adults.

"Sports Luxury clientele continue to be offered more of the same," said Wester.  "The Quattroporte, Ghibli and GranTurismo/GranCabrio lines re-fill the void with a genuine Italian balance of beauty, comfort and exhilarating driving sensation.  They cater a visceral experience and understatement that Maserati engineers and designers perfected."

Maserati strikes again just two weeks after its successful Super Bowl spot with a special 7-page feature in Sports Illustrated Swimsuit 50th Anniversary Issue.  The story of Maserati's introduction to the North American market with its new car line-up is one of beauty, hard work, dedication and an element of surprise.  Maserati brings this story forward with Emmy Award Winning actress and Super Model Heidi Klum in a salute to all the women who achieved great things - "Beyond the Swimsuit."

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni," said Heidi Klum.  

Shot by Italian Master Photographer, Francesco Carrozzini, the 7-page pictorial piece "Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the Hollywood star with the glamorous Quattroporte Zegna Limited Edition, the business woman with the Ghibli S Q4, and thrill-seeker with GranTurismo MC Stradale Trofeo Race Car. This is also a nod to a brand with proven tradition and one of the highest standards of quality in the industry,  which has been hard at work engineering automobiles that will usher them into the next 100 years of innovation—automobiles with their own power and personality that are capable of striking against the status quo. This campaign strikes against the stereotypes of modeling by showing what many of these women went on to become more than just models, the ones who have elevated themselves past a simple beauty shot, into being successful, powerful, driven women—a Maserati type woman.

The print feature, as well as digital extensions, was produced on location in Los Angeles, CA.

"Beyond the Swimsuit"

When a supermodel makes it into these pages, it is her introduction to the world...
The truly impressive thing is what these women have done since their debuts.
They have gone on to become successful businesswomen, entrepreneurs, actors, athletes and activists.
The next few pages feature Heidi Klum in a salute to all the women who have achieved incredible things, beyond the swimsuit.

For more information on Maserati, along with photography, press releases and videos, please visit: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

Maserati invites you to view their first ever TV broadcast feature – Strike, by visiting www.maserati.us or YouTube at http://bit.ly/Mo3CsV.

About Maserati
Maserati produces a full line of two- and four-door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8, while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six-speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us, 1-800- My-Maserati. *Built after 11/2013

For information contact: [email protected] 
Jeffrey Ehoodin, Public Relations Manager: 201-816-2705. [email protected] 
Images and Information Available at: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

 

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni” Heidi Klum pictured with the Maserati Ghibli S Q4

 

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni” Heidi Klum, pictured with Maserati GranTurismo MC Trofeo Race Car

 

One of the world's most famous women, Heidi Klum, with the glamorous Quattroporte Zegna Limited Edition

 

"Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the thrill-seeker with GranTurismo MC Trofeo Race Car

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65827-maserati-debuts-ghibli-2014-line-up-in-sports-illustrated-swimsuit-issue

SOURCE Maserati North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...