Welcome!

News Feed Item

Maserati Debuts the All-new Ghibli and 2014 Line-up in 50th Anniversary Sports Illustrated Swimsuit Issue

MODENA, Italy and ENGLEWOOD CLIFFS, N.J., Feb. 19, 2014 /PRNewswire/ -- Maserati, one of the world's most desirable and respected luxury automotive brands, continues to celebrate the North American roll out of the all-new 2014 Ghibli, Quattroporte and GranTurismo lines with a 7-page pictorial feature titled "Beyond the Swimsuit" in the introduction part of America's most anticipated magazine issue.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65827-maserati-debuts-ghibli-2014-line-up-in-sports-illustrated-swimsuit-issue 

"Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the Hollywood star and business woman with the Ghibli S Q4

"We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, 'Strike,' featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue," said Harald Wester, CEO of Maserati SPA.

"We've prepared a new line-up of Maserati cars with the glamorous Quattroporte, the 4-door daily performer Ghibli, and the sporty GranTurismo Convertible, and this massive effort deserves the largest audience platforms to take notice."

Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year. First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati's first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.

The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept, featured in the spread, is the result of close collaboration between two companies that are linked by history, tradition and spirit of exclusiveness. Its exterior features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminum pigments. The platinum metal color effect finish is warmly nuanced to express the car's classic and sophisticated, yet technically advanced character. Inside the cabin, classical warm hues like mocha and grey are re-interpreted in a modern key to emulate Zegna's latest men's fashion collections, conveying a formal, sophisticated character. Interior components such as seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric that, due to Zegna's vast experience and know-how, guarantees the level of performance needed for automotive applications. A twin-turbo V8 producing over five hundred horsepower ensures authentic Maserati performance in a sophisticated, elegant package befitting the long traditions of Zegna and Maserati.

When it comes to the design and construction of coupes and convertibles with uncompromising performance and inimitable beauty, the Maserati tradition reaches new heights in the GranTurismo line. A genuine GranTurismo is Italian, and represents the purest synthesis of luxury and performance. Maserati invited to the shoot its two most exciting versions of this two-door, four-seat thoroughbred. The road going MC Convertible, a unique car that continues the elegant tradition of luxurious style of Maserati's first genuine four-seat cabriolet, the GranTurismo Convertible, with the technological expertise and experience gained on the racetrack by Maserati Corse, which provided the second car, the Maserati GranTurismo MC Stradale Trofeo Race Car. Each model is based off of the hugely successful Maserati GranTurismo, featuring 454 HP, front-mid engine architecture for near perfect weight balance, and something few if any cars in its class can offer: genuine seating for four adults.

"Sports Luxury clientele continue to be offered more of the same," said Wester.  "The Quattroporte, Ghibli and GranTurismo/GranCabrio lines re-fill the void with a genuine Italian balance of beauty, comfort and exhilarating driving sensation.  They cater a visceral experience and understatement that Maserati engineers and designers perfected."

Maserati strikes again just two weeks after its successful Super Bowl spot with a special 7-page feature in Sports Illustrated Swimsuit 50th Anniversary Issue.  The story of Maserati's introduction to the North American market with its new car line-up is one of beauty, hard work, dedication and an element of surprise.  Maserati brings this story forward with Emmy Award Winning actress and Super Model Heidi Klum in a salute to all the women who achieved great things - "Beyond the Swimsuit."

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni," said Heidi Klum.  

Shot by Italian Master Photographer, Francesco Carrozzini, the 7-page pictorial piece "Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the Hollywood star with the glamorous Quattroporte Zegna Limited Edition, the business woman with the Ghibli S Q4, and thrill-seeker with GranTurismo MC Stradale Trofeo Race Car. This is also a nod to a brand with proven tradition and one of the highest standards of quality in the industry,  which has been hard at work engineering automobiles that will usher them into the next 100 years of innovation—automobiles with their own power and personality that are capable of striking against the status quo. This campaign strikes against the stereotypes of modeling by showing what many of these women went on to become more than just models, the ones who have elevated themselves past a simple beauty shot, into being successful, powerful, driven women—a Maserati type woman.

The print feature, as well as digital extensions, was produced on location in Los Angeles, CA.

"Beyond the Swimsuit"

When a supermodel makes it into these pages, it is her introduction to the world...
The truly impressive thing is what these women have done since their debuts.
They have gone on to become successful businesswomen, entrepreneurs, actors, athletes and activists.
The next few pages feature Heidi Klum in a salute to all the women who have achieved incredible things, beyond the swimsuit.

For more information on Maserati, along with photography, press releases and videos, please visit: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

Maserati invites you to view their first ever TV broadcast feature – Strike, by visiting www.maserati.us or YouTube at http://bit.ly/Mo3CsV.

About Maserati
Maserati produces a full line of two- and four-door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8, while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six-speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us, 1-800- My-Maserati. *Built after 11/2013

For information contact: [email protected] 
Jeffrey Ehoodin, Public Relations Manager: 201-816-2705. [email protected] 
Images and Information Available at: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

 

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni” Heidi Klum pictured with the Maserati Ghibli S Q4

 

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni” Heidi Klum, pictured with Maserati GranTurismo MC Trofeo Race Car

 

One of the world's most famous women, Heidi Klum, with the glamorous Quattroporte Zegna Limited Edition

 

"Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the thrill-seeker with GranTurismo MC Trofeo Race Car

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65827-maserati-debuts-ghibli-2014-line-up-in-sports-illustrated-swimsuit-issue

SOURCE Maserati North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Leading cloud-centric IT organizations are establishing core capabilities to improve productivity, control costs and provide a highly responsive end-user experience. Key steps along this journey include creating an end-user cloud services catalog, automating workflows and provisioning, and implementing IT showback and chargeback. In his session at 19th Cloud Expo, Mark Jamensky, executive vice president of Products at Embotics, will walk attendees through an in-depth case study of enterprise I...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...