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Cinram Selects Interra Systems Baton Content Verification Solution

Interra Systems today announced that Cinram, a Najafi Companies affiliate, has purchased the Baton quality control software for use at the Cinram Olyphant, Pennsylvania manufacturing and packaging facility and the Cinram 1K Studio in Burbank, California. Baton is an Automated Content Verification (or quality control) system. Cinram also purchased an add-on module for digital intermediate or mezzanine content verification.

Toronto-based Cinram is a leading service provider to the entertainment industry and one of the largest global manufacturers and distributors of Blu-ray discs, DVDs and CDs for the world’s leading motion picture studios, record labels and game publishers.

John Crosier, Cinram Senior Vice President Digital Architecture and Delivery, commented, “After reviewing a number of solutions, we chose Baton. Not only does the product exceed our requirements, Interra Systems has a thorough understanding of our business and is very responsive to our needs.”

“Because the Baton system is widely used in the industry, Cinram can now mirror the content verification plans of its content distribution partners,” said Ashish Basu, Vice President of Global Sales and Business Development for Interra Systems, Inc. “Baton is helping Cinram pinpoint quality issues during the DVD / Blu-ray production and authoring process, ensuring a superior product.”

The Baton Content Readiness solution goes beyond traditional QC with its ability to handle a large number of audio and video formats, deliver the most complete quality checks, and provide the fastest verification and integration with servers and software throughout the content lifecycle. Baton is used by leading broadcasters, post-production houses, IPTV, telemedia, satellite and archiving companies. The Baton Enterprise version can be scaled to support multiple, geographically distributed facilities.

About Interra Systems

Interra Systems provides software and services for the digital media industry. The company’s solutions include Baton, an automated verification system that ensures media content readiness, Vega, a family of audio/video analyzers that accelerate media product development and Orion, a real-time content monitoring solution. Interra Systems is headquartered in Cupertino, CA. For more information, please visit http://www.interrasystems.com.

About Cinram Group Inc.

Cinram Group Inc. (CGI), a wholly-owned affiliate of Najafi Companies (Najafi), is one of the world's largest providers of media development and delivery services. Located in North America and Europe, the company has worked with some of the biggest names in home entertainment and retail. With a full range of supply chain services, which include optical disc manufacturing (DVD, Blu-ray and CD), packaging, distribution and business solutions, Cinram guarantees products flow smoothly and profitably to consumers around the world.

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