Welcome!

News Feed Item

Amway Goes Deep With Sponsorship Of College Football's USA TODAY Coaches Poll And AFCA Coaches' Trophy

Leading Direct Seller Inks First-Ever Naming Rights for Amway Coaches Poll, Newly Created Amway Fan Poll and Presenting Sponsorship of The Symbol of Supremacy in College Football™, the AFCA Coaches' Trophy

ADA, Mich., Feb. 19, 2014 /PRNewswire/ -- Following one of the most exciting college football seasons in recent years, leading direct seller Amway today announced that it has partnered with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some of the sport's most endearing assets.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61028-amway-sponsors-college-football-s-usa-today-coaches-poll-afca-trophy

Amway's new partnership will integrate three unique elements into one of the most prestigious platforms in college athletics:

  • the Amway Coaches Poll, formerly the USA TODAY Coaches Poll, marks the first-ever exclusive title sponsorship of the AFCA Coaches Poll – the only poll where college football coaches vote for the Top 25 teams over a 17-week period during the season
  • the first-ever fan version of the poll, the Amway Fan Poll, a place for fans to vote and see side-by-side analysis of their own Top 25 in comparison to the Amway Coaches Poll
  • exclusive, presenting sponsorship of the AFCA Coaches' Trophy, featuring the iconic Waterford Crystal football, presented by Amway, which will be awarded to the No. 1-ranked team, and national champion, in the Amway Coaches Poll following the conclusion of the college football season

"This program was perfectly crafted for Amway because it personifies the entrepreneurial spirit shared by our Independent Business Owners (IBOs) and showcases the values we live by such as teamwork, leadership and mentorship," said Jim Ayres, Managing Director of Amway North America. "This partnership gives us an unprecedented platform to showcase the Amway business opportunity to an audience – fans, coaches, mentors – that we believe has a strong affinity for what we offer, which is a chance to own your own business and call your own shots."

Amway is a direct selling company, offering individuals the opportunity to start their own business selling high-quality products for health, beauty and home, and recruiting others to do the same.

College football fans will see the partnership come to life through a fully integrated program including advertising (print, digital, mobile), social media, PR, events, and access to college football ambassadors for Amway events and programs.  More details can be found on Amway.com/CoachesPoll.

"The Amway Coaches Poll will be one of the most closely watched barometers throughout the season of which teams are most likely to compete for a national title, and a symbol of consistency in what has become quite a changing landscape," said Dave Morgan, President  of the USA TODAY Sports Media Group. "Beginning in the preseason and continuing through season's end, the Amway Coaches Poll will be a prominent regular feature across all platforms of USA TODAY and its digital sports properties, including video, social and mobile, and fans will also be empowered to weigh in as part of the first-ever Amway Fan Poll on USATODAY.com to vote for how they think the Top 25 rankings should look."

The AFCA Coaches' Trophy and the Waterford Crystal football will continue to be awarded to the No. 1-ranked national championship team in the Amway Coaches Poll at the culmination of the college football season. The presentation will take place at the No. 1 ranked school following the completion of the season in association with Amway and the AFCA.

"The AFCA is very proud to have Amway as the presenting sponsor of what has become the 'Symbol of Supremacy in college football'™, the AFCA Coaches' Trophy," said AFCA Executive Director Grant Teaff.  "Our coaches wanted an all-American company that mirrors the values which coaches instill in their teams, and reflects the leadership and dedication of the members of the American Football Coaches Association. We've found it with Amway."

About the American Football Coaches Association (AFCA)
The AFCA was founded in 1922 and currently has more than 11,000 members around the world ranging from the high school level to the professional ranks. According to its constitution, the AFCA was formed, in part, to "maintain the highest possible standards in football and in the coaching profession" and to "provide a forum for the discussion and study of all matters pertaining to football."

About USA TODAY Sports Media Group:
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 100 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images, leading high school sports destination USA TODAY High School SportsFor The Win, the first mainstream sports media property focused exclusively on "social news," and designed specifically to resonate on social networks and non-traditional media channels and platforms; Sports On Earth, a  joint venture with MLB Advanced Media dedicated to great sports writing in all its forms; and the hundreds of sites within USA TODAY Sports Digital Properties, including The Big Lead, Hoopshype.com and mixed martial arts site MMAjunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (GCI).

About Amway
Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corp., Access Business Group LLC and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 100 countries and territories worldwide. The company reported annual sales of $11.8 billion for the year ending December 31, 2013.

Amway is the presenting sponsor of the American Football Coaches Association Coaches’ Trophy, awarded to the No. 1 ranked school following the completion of the season.

 

(L-R) Grant Teaff, American Football Coaches Association (AFCA) Exec. Director and Jim Ayres, Managing Director of Amway N. America, unveil Amway?s new landmark deal with USA TODAY Sports Media Group.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61028-amway-sponsors-college-football-s-usa-today-coaches-poll-afca-trophy

SOURCE Amway North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.