Welcome!

News Feed Item

Square and (RED) Debut SQUA(RED) Reader

Local Sellers and Their Customers Can Now Help Fight AIDS With Every Swipe

NEW YORK, NY -- (Marketwired) -- 02/19/14 -- Today, in partnership with AIDS organization (RED), Square debuted a Special Edition SQUA(RED) Reader, bringing the color red to the company's hardware products and enabling local sellers and their customers to play a role in one of the greatest challenges of our time -- the fight to end AIDS. Sellers in the United States can get a Special Edition SQUA(RED) Reader online at mkt.com/red.

For every SQUA(RED) Reader ordered, 97.25% of the $10 donation amount will go to the Global Fund to fight AIDS. The donation amounts to more than 24 days of life-saving medication for someone living with HIV in Africa. The SQUA(RED) Reader also raises awareness of the epidemic with every credit card swipe: When sellers swipe with a SQUA(RED) Reader, their customers can learn more and donate directly to the Global Fund from their digital receipts.

"Square already helps millions of local sellers run and grow their business, and now with SQUA(RED) Reader, we're empowering them to raise awareness for an important cause and help save lives in the process," said Jack Dorsey, CEO of Square.

Adds Deborah Dugan, CEO of (RED), "Our partnership with Square is truly special in that it's the ultimate marriage of two key (RED) pillars: consumer activism and digital innovation. With the new SQUA(RED) Reader, the pioneering team at Square has created a beautiful (RED) product that allows small businesses everywhere to turn their transactions into an AIDS fighting machine. This is an exciting first step towards revolutionizing the way charities fundraise and raise awareness among consumers!"

Starting today, local businesses across the U.S. are using SQUA(RED) Reader to engage their customers in the fight to end AIDS, including Valerie Confections in Los Angeles, King of Pops in Atlanta, and more than 30 sellers at Artists & Fleas in New York City, a market for independent designers and artists in the city's Chelsea Market.

"Artists & Fleas is committed to both helping small businesses grow and doing the right thing for our community," said Ronen Gilmer, the market's founder. "As designers and artists in New York City, fighting AIDS is a cause that is close to our hearts. We're proud to join forces with RED, Square, and our customers, and do our part to help make an AIDS-free generation a reality."

To learn more about the SQUA(RED) partnership, please visit red.org.

About Square, Inc.
Square is making commerce easy for everyone. Whether a business needs to accept credit cards, manage a full point-of-sale system, or sell online, Square offers simple and affordable tools so businesses of all sizes can start, run, and grow. The company began with a free credit card reader for iPhone, iPad, and Android devices, allowing businesses to accept credit cards anywhere, anytime, for one low, transparent rate. Square now offers a full suite of hardware and software tools including Square Register, Square Stand, Square Market, Square Wallet, and Square Cash. Founded in 2009 and headquartered in San Francisco, Square is currently available in the United States, Canada, and Japan.

About (RED)™
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight to end AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond. To date, (RED) has generated more than $240 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground -- no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2522641
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2522644
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2522647

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.