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Power Assure CTO to Speak at Extendance Data Center Conference in Switzerland About Software Defined Power

SANTA CLARA, CA -- (Marketwired) -- 02/19/14 -- Power Assure®, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO), will be a featured speaker at Extendance Data Center Management Event, taking place February 26, 2014 in Zurich, Switzerland at the Neue Börse Conference Hall.

Titled, "Software Defined Power in a live production environment," this session will be held on Wednesday, February 26 at 1:30pm.

This session will show attendees how IT capacity can be dynamically adjusted across multiple data centers to mitigate against potential power problems, generate energy savings and take advantage of energy market incentives.

During this presentation, Clemens will outline the reliability goals and setup, provide a live demonstration of a multi data center environment processing over 100,000 transactions per minute with real time application capacity adjustments across all data centers, and will conclude with the ROI summary from the implementation.

Achieving greater immunity from power-related problems requires creating a layer of abstraction that insulates applications from single points of failure throughout the power infrastructure -- from the local utility's electric grid to the outlets in all racks.

Software Defined Power is an emerging solution to application level reliability issues caused by power problems. Software Defined Power, like the Software Defined Data Center, is about creating a layer of abstraction that isolates the application from local power dependencies. As power cannot be moved in the same way as virtual servers, storage and networking, Software Defined Power moves the application load, shifting the associated power consumption with it and thereby increasing application reliability.

"Software Defined Power continuously and automatically optimizes resource levels, both within and between data centers," explained Clemens Pfeiffer. "Integral to its design are advanced verification features which not only ensure fail-safe operation, but continuously test disaster recovery procedures, making them much more effective. Additionally, Software Defined Power provides multiple opportunities to realize extensive power cost savings through the avoidance of peak rates, the ability to participate in utility demand response programs, and avoidance of excess demand charges."

About Power Assure (www.powerassure.com)
Power Assure is a leading developer of software-defined power solutions that mitigate data center power risk for large enterprises, government agencies and managed service providers; and add value to third party DCIM and application management suites through OEM and integration partnerships. Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement, adding enterprise scale automation, analytics and market intelligence to produce the first truly integrated solution on the market. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

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Contact:
Beth Winkowski
Winkowski Public Relations, LLC for Power Assure
Phone: 978-649-7189
Email: Email Contact

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