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Digital BrandWorks Launches Channel Management Program for Manufacturers to Increase Distribution and Sales and Protect Brand

CHICAGO, IL -- (Marketwired) -- 02/19/14 -- Digital BrandWorks, www.digitalbrandworks.com, a digital consultancy which specializes in representing manufacturers in the digital marketplaces, today launches a Channel Management Program (CMP) to help manufacturers increase sales, protect margins and improve their brick and mortar relationships.

"The genesis of the CMP program was inspired by manufacturers who demand that their products' brand integrity is secure online and sold at their minimum advertised price (MAP) or higher," said Jeff Mariola, CEO, Digital BrandWorks."We work with the manufacturer to establish quantitative benchmarks and goals and deploy their brand into the online marketplaces with a roadmap that highlights key milestones and initiatives related to their program."

"In the competitive, ever-changing world of online retailing, brands need to ensure their products are optimally represented at competitive yet fair pricing," said Joe Scartz, Chief Marketing Officer, Digital BrandWorks. "Our expert marketplace managers manage clients' products in the marketplaces, monitor the brand and competitors, manage marketplace logistics, upload content, engage in product reporting and continually optimize their presence to ensure we are meeting pre-established goals."

Digital BrandWorks represents their CMP brand partners in many leading marketplaces including Amazon, eBay, Best Buy, Buy Happier, Rakuten, Newegg and Sears.

Digital BrandWorks' subsidiary is BuyHappier.com, www.buyhappier.com, an e-commerce company honored on the Inc. 500 list as one of the fastest growing companies by Inc. Magazine in 2013. For more information on the Digital BrandWorks CMP program, visit: http://www.digitalbrandworks.com/services/33/channel-management-porgram.

About Digital BrandWorks:
Digital BrandWorks, www.digitalbrandworks.com, specializes in representing and protecting premier brands in the marketplaces while providing business intelligence and marketing solutions. Services include marketplace audits and optimization, customized ecommerce distribution strategies, marketplace promotions, outsourced marketplace management and more.

About Buy Happier:
Buy Happier, www.buyhappier.com, is a Chicago, IL-based ecommerce company which operates as a virtual showroom and e-commerce portal for brand partners. Buy Happier partners with manufacturers to elevate them to their most profitable heights possible and protects manufacturer brand equity while providing the ideal buying experience for consumers.

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