Welcome!

News Feed Item

Covered California Outlines Additional Initiatives Tailored To Boost Latino Enrollment

A Specific Focus on In-Person Assistance, Added Spanish-Language Assisters, Increased Advertising and Website Improvements Will Build on Existing Outreach

SACRAMENTO, Calif., Feb. 19, 2014 /PRNewswire/ -- Covered California™ is continuing to step up its campaign to increase enrollment in affordable health insurance among Latinos, a key group in the agency's mission to provide coverage for all Californians. During January 2014, Latino enrollment in Covered California health insurance plans reached 28 percent, compared with 18 percent cumulative enrollment for October through December. 

With six weeks to the end of open enrollment on March 31, Covered California is expanding on this momentum through its grassroots outreach campaign in major Latino communities statewide. A targeted on-the-ground strategy is under way in collaboration with Covered California's community partners to create face-to-face opportunities for enrollment.

Since December, the exchange has nearly doubled its advertising campaign targeting Spanish- and English-speaking Latinos, improved its Spanish-language website and informational materials, and increased the number of bilingual Certified Enrollment Counselors and Service Center representatives.

"We worked with our community-based partners throughout California to come up with ways to educate and mobilize this population and have listened to their suggestions and concerns," said Covered California Executive Director Peter V. Lee. "Based on their input, we believe that our outreach strategies for Latino communities will help build on the increased momentum we saw in January to boost enrollment."

The grassroots outreach campaign targets seven key areas throughout the state with significant numbers of subsidy-eligible Latinos: Los Angeles (the San Gabriel Valley, the San Fernando Valley and South Los Angeles), the Inland Empire (San Bernardino and Riverside counties), and the Central Valley and the San Joaquin Valley (Stockton/Modesto and Fresno/Bakersfield).  

This approach will coordinate outreach and education grantees, Certified Enrollment Entities and Certified Enrollment Counselors, Certified Insurance Agents, county human services offices, elected officials, health care providers, nonprofit organizations and health insurance companies to jointly meet the health coverage needs of the local community.

These efforts will be supported by increased in-person assistance options for Latinos, as well as by a significant investment in marketing and media buying. Messages will encourage individuals to seek help through thousands of local enrollment counselors and agents that can help them confidentially and at no cost. To date, there are 4,180 Spanish-speaking Certified Enrollment Counselors and Certified Insurance Agents available throughout California.

Partnerships are also being developed with Southern California Latino supermarkets to host enrollment events in stores and to include Covered California information in their weekly advertising circulars.

In the area of marketing, Covered California plans to spend $8.2 million in Spanish-language media from January to March 2014, an increase of 73 percent from the October-December 2013 media spend.

A new advertising campaign titled "Tengo un Plan de Salud" ("I have a health plan") highlights successful and satisfied Covered California Latino enrollees who can speak to the benefits of getting coverage through Covered California. These ads are going to show the transformative effect Covered California is having on people's lives through their own words and stories. They will also show the very tangible benefits of the Patient Protection and Affordable Care Act as well as how people feel now that they're covered, by declaring "Tengo up Plan." The Spanish-language ad is available online at www.youtube.com/watch?v=AEXB8k-pGIg&feature=youtu.be.

Covered California also has been airing radio advertisements offering consumers no-cost, private, one-on-one consultations with qualified representatives who will answer questions from consumers and help them enroll in quality, affordable health insurance. The radio ad is available online at www.CoveredCA.com/multimedia/audio/CC_Collage_Digging_Deeper_HISP_60.mp3.

Finally, Covered California has implemented a number of additional efforts that will make enrollment easier for Latinos. These include:

  • Increasing the number of bilingual Certified Enrollment Entities and Counselors in the areas needing them most.
  • Printed resource guides to find Spanish-speaking in-person assistance.
  • Targeted emails to Latinos who have shown previous interest in enrolling.
  • An updated Spanish paper application.
  • Hiring more bilingual Service Center representatives.
  • Augmenting the Spanish online chat function.
  • Improvements to the Covered California Spanish-language website.

To visit Covered California's Spanish-language website, go to www.CoveredCA.com/Espanol/.

About Covered California
Covered California is the state's marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California's consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit www.CoveredCA.com.

SOURCE Covered California

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...