Welcome!

News Feed Item

Covered California Outlines Additional Initiatives Tailored To Boost Latino Enrollment

A Specific Focus on In-Person Assistance, Added Spanish-Language Assisters, Increased Advertising and Website Improvements Will Build on Existing Outreach

SACRAMENTO, Calif., Feb. 19, 2014 /PRNewswire/ -- Covered California™ is continuing to step up its campaign to increase enrollment in affordable health insurance among Latinos, a key group in the agency's mission to provide coverage for all Californians. During January 2014, Latino enrollment in Covered California health insurance plans reached 28 percent, compared with 18 percent cumulative enrollment for October through December. 

With six weeks to the end of open enrollment on March 31, Covered California is expanding on this momentum through its grassroots outreach campaign in major Latino communities statewide. A targeted on-the-ground strategy is under way in collaboration with Covered California's community partners to create face-to-face opportunities for enrollment.

Since December, the exchange has nearly doubled its advertising campaign targeting Spanish- and English-speaking Latinos, improved its Spanish-language website and informational materials, and increased the number of bilingual Certified Enrollment Counselors and Service Center representatives.

"We worked with our community-based partners throughout California to come up with ways to educate and mobilize this population and have listened to their suggestions and concerns," said Covered California Executive Director Peter V. Lee. "Based on their input, we believe that our outreach strategies for Latino communities will help build on the increased momentum we saw in January to boost enrollment."

The grassroots outreach campaign targets seven key areas throughout the state with significant numbers of subsidy-eligible Latinos: Los Angeles (the San Gabriel Valley, the San Fernando Valley and South Los Angeles), the Inland Empire (San Bernardino and Riverside counties), and the Central Valley and the San Joaquin Valley (Stockton/Modesto and Fresno/Bakersfield).  

This approach will coordinate outreach and education grantees, Certified Enrollment Entities and Certified Enrollment Counselors, Certified Insurance Agents, county human services offices, elected officials, health care providers, nonprofit organizations and health insurance companies to jointly meet the health coverage needs of the local community.

These efforts will be supported by increased in-person assistance options for Latinos, as well as by a significant investment in marketing and media buying. Messages will encourage individuals to seek help through thousands of local enrollment counselors and agents that can help them confidentially and at no cost. To date, there are 4,180 Spanish-speaking Certified Enrollment Counselors and Certified Insurance Agents available throughout California.

Partnerships are also being developed with Southern California Latino supermarkets to host enrollment events in stores and to include Covered California information in their weekly advertising circulars.

In the area of marketing, Covered California plans to spend $8.2 million in Spanish-language media from January to March 2014, an increase of 73 percent from the October-December 2013 media spend.

A new advertising campaign titled "Tengo un Plan de Salud" ("I have a health plan") highlights successful and satisfied Covered California Latino enrollees who can speak to the benefits of getting coverage through Covered California. These ads are going to show the transformative effect Covered California is having on people's lives through their own words and stories. They will also show the very tangible benefits of the Patient Protection and Affordable Care Act as well as how people feel now that they're covered, by declaring "Tengo up Plan." The Spanish-language ad is available online at www.youtube.com/watch?v=AEXB8k-pGIg&feature=youtu.be.

Covered California also has been airing radio advertisements offering consumers no-cost, private, one-on-one consultations with qualified representatives who will answer questions from consumers and help them enroll in quality, affordable health insurance. The radio ad is available online at www.CoveredCA.com/multimedia/audio/CC_Collage_Digging_Deeper_HISP_60.mp3.

Finally, Covered California has implemented a number of additional efforts that will make enrollment easier for Latinos. These include:

  • Increasing the number of bilingual Certified Enrollment Entities and Counselors in the areas needing them most.
  • Printed resource guides to find Spanish-speaking in-person assistance.
  • Targeted emails to Latinos who have shown previous interest in enrolling.
  • An updated Spanish paper application.
  • Hiring more bilingual Service Center representatives.
  • Augmenting the Spanish online chat function.
  • Improvements to the Covered California Spanish-language website.

To visit Covered California's Spanish-language website, go to www.CoveredCA.com/Espanol/.

About Covered California
Covered California is the state's marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California's consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit www.CoveredCA.com.

SOURCE Covered California

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.