Welcome!

Blog Post

AlgoSec Security Management Suite Allows Viewing and Remediating IT Risk

RSA preview interview with Yuval Baron, Chairman, President & CEO, AlgoSec

Hi Yuval, Thank you for taking the time to answer my questions. First of all, please tell us, what is AlgoSec all about and what do you do?

Yuval Baron: AlgoSec enables organizations to manage security at the speed of business. Enterprise networks and data centers are highly complex, oftentimes consisting of vast numbers of networking and security devices, which use thousands of security policies and hundreds of critical business applications. All of these must be managed across multiple vendors, stakeholders and locations. This rising complexity, plus evolving cyber threats and increasing business demands makes it hard to keep up if you're manually managing the security policy. Additionally, traditional security management efforts are siloed across different IT organizations such as network operations, security operations, and application teams.  All of this comes at the cost of a major loss of productivity.

AlgoSec's automated and application-centric approach orchestrates the management of complex policies across all of these networking and security devices and aligns the different teams to achieve the best of both worlds - improving security and enabling a faster response to dynamic business needs.

I'm happy to share that today, more than 1000 of the world's leading organizations, including 15 of the Fortune 50, rely on AlgoSec for faster security provisioning of business applications, simplified operations and improved protection against cyber-attacks. AlgoSec customers typically report significant and quantifiable improvements in operational efficiency - up to 80% reduction of time spent on audits and 60% less time spent processing firewall changes - while also reducing the attack surface and ensuring networking and security devices are configured properly.

What are you going to launch at RSA?

Baron: At RSA we will be announcing the latest version of the AlgoSec Security Management Suite, which now enables organizations to view and remediate IT risk with the business in mind. The AlgoSec Suite integrates with vulnerability scanners from Qualys and Nessus to display vulnerabilities associated with data center applications and their associated physical or virtual servers. With this integration, the AlgoSec Suite delivers unprecedented visibility into the risk levels of data center applications - even as they change - enabling IT and security teams to more effectively communicate with business stakeholders so they can "own their risk". AlgoSec will have a booth (#427) at RSA where you can see also see a live demo of the new capabilities.

The biggest challenge is that this is a new way of managing IT risk, but we have data from a survey we conducted last fall, plus research from Gartner, that shows the demand is there for this concept of viewing and prioritizing risk from the perspective of a business application.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Baron: An enterprise solution sale spans multiple stakeholders in networking, security, application development, architecture groups, and involves from the administrators all the way up to CSO or CIO sometimes. So while we have a good story and can bring tremendous, quantifiable value, the pain points for each of these groups is a bit different - we have evolved from a "tool" to a solution that ties into your business processes.

I'd be curious to hear any general thoughts you have on market trends...

Baron: There are 4 market trends that we see impacting our space:

  1. Next-generation firewalls are becoming more mainstream - they're no longer "next-gen" per se. Adoption rates are on the rise, every firewall vendor is now touting next-generation firewall capabilities and organizations are becoming more mature in terms of their expertise with managing these devices. That's not to say that the traditional firewall is dead, but the firewall as we know it is evolving as it has since its inception. From a security management perspective this means finding ways to take advantage of the granular control without adding overhead from additional changes and managing next-gen policies alongside traditional ones.
  1. We're seeing more interest in our solution as part of data center consolidation and cloud migration projects. The "cloud" is disruptive to networks and data centers because of the significant financial and operational value that can be derived, but getting there takes a real commitment that involves many aspects, one of which plays right into a strength of ours - managing application connectivity.
  1. We are seeing a shift in how security is viewed, from where security owns the risk to where security consults the business, but ultimately the business owns the risk.
  1. Software-defined networking is definitely on the radar of senior management. Within the next several years we'll start seeing deployments in enterprise production environments.

What's the business model? How will you make money?

Baron: AlgoSec's primary source of revenue is through software licenses of its product suite delivered on a physical or virtual appliance or as stand-alone software to Enterprise customers, Managed Service Providers and consultants. Additionally, AlgoSec also provides professional services, primarily around integrating and aligning its solutions with the customer's existing environment.

Who are your competitors?

Baron: Depending on the geographies and the required business solution we may compete with companies such as Skybox, Tufin, and FireMon.

How do you differentiate from your competitors?

Baron: AlgoSec has four primary advantages:

  1. Our profound, application-centric technology specifically focuses on business agility and delivering application-centric visibility. The solution ensures that application owners, network operations and security teams are aligned and it enables risk to be viewed and prioritized by business application.
  2. AlgoSec automates more business processes than any other solution, resulting in greater productivity and a quantifiable ROI.
  3. AlgoSec provides more breadth and depth of policy analysis. AlgoSec's patented Deep Policy InspectionTM technology taps on more data sources and conducts more rigorous analysis to present to the most accurate and comprehensive results for risk analysis, policy optimization and performance improvements.
  4. Lastly, AlgoSec is dedicated to customer satisfaction. I liken AlgoSec as "the Zappos of enterprise software." We back everything up as the only company in its domain to offer money-back guarantee. Within 9 years only two AlgoSec customers out of more than 6,000 transactions have ever returned the solution, resulting in a 99.97 percent satisfaction rate.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Baron:

  1. AlgoSec delivers a business-centric approach to security policy management that focuses on maximizing the availability of critical business applications as well as operational agility.
  2. With our latest release, we now provide visibility of risk per business application, enabling business owners to make smarter risk remediation decisions and ultimately "own the risk".
  3. AlgoSec comes out-of-the-box with robust and highly flexible change workflows that can be tailored to meet the real-life needs of our customers.
  4. AlgoSec provides rich, accurate and actionable security policy analysis for simplifying compliance, reducing risk and optimizing the rulebase.
  5. The AlgoSec Suite consists of three products, but they are truly integrated. One example I can give is looking at a business application, adding a new server to a "flow" and automatically triggering the change request with full risk and compliance check to ensure that the change won't introduce more risk.
  6. AlgoSec is proven to scale in the most demanding environments. This may not seem different considering many vendors say this, but the fact is many cannot prove it when put into an enterprise environment. I'm happy to share that AlgoSec is built to scale.

What business or technology could yours disrupt?

Baron: AlgoSec's technology doesn't replace an existing solution because there really is no other solution. The disruption is shifting organizations from a manual security policy management approach that is fraught with risk, non-compliance and inefficiency to an automated and application-centric approach that aligns different stakeholders and is ultimately baked into business processes. At the simplest level, this technology enables organizations to achieve significant time and cost savings, while ensuring a more secure and agile business.

Who founded the company, when? What can you tell me about the story of the company's founding?

Baron: I founded the company along with our co-founder and CTO Avishai Wool back in 2003 and we are self-funded.

What is your distribution model? Where to buy your product?

Baron: We sell primarily through the channel and have resellers and distributors throughout the world.

What's next on your product roadmap?

Baron: We will continue to build upon our mission of enabling security to be managed at the speed of business. This means expanding upon our business application-centric approach, continuing to integrate with and support other network and security devices and continuing to focus on automating more security management processes.

Are you targeting a first VC round? If yes when and what will you use the funds for? How much money is being sought?

Baron: AlgoSec has never needed to raise money from external investors as the company generates a positive cash flow. With our cash flow increasing over the years and our ability to sustain our own growth we are not currently looking into raising funds.

What else would you like to add?

Baron: I would like my team to wake up in the morning with a smile on their faces. We hire very bright people who are also team players all focused on the goal of serving our customers and ensuring we are doing everything within our realm to make them happy. AlgoSec's financial success is a result of implementing such an approach.

Other information if applicable:

Partnerships, collaborations or affiliations: We have technology partnerships with Baron: Check Point, Cisco, Fortinet, Juniper, McAfee, Palo Alto Networks, Blue Coat, HP, VMware, and we just announced our partnership with Qualys

Federal or state grants, contracts or awards received:

Market size being pursued: We focus on the enterprise market

Who are the likely competitors, direct or indirect?

Is the company profitable? Yes, we've been profitable since 2007

Current annual revenue: We do not disclose our revenue numbers though I can share that we have a 3 year CAGR of 55%

AlgoSec is the market leader for security policy management, enabling organizations to simplify and automate security operations in evolving data centers and networks. More than 1000 of the world's leading organizations, including 15 of the Fortune 50, rely on AlgoSec for faster security provisioning of business applications, streamlined change management, continuous compliance and tighter security.

AlgoSec's application-centric approach orchestrates the management of complex policies across firewalls and related network devices, aligning IT teams for improved business agility.

AlgoSec is committed to the success of every single customer, and offers the industry's only money-back guarantee. For more information, visit www.AlgoSec.com.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Internap Corporation has expanded its OpenStack-based bare-metal Infrastructure-as-a-Service offering, AgileSERVER 2.0, to its data centers in Amsterdam, Dallas and Santa Clara, Calif. Launched in 2015 out of Internap’s New York Metro data center in Secaucus, N.J., AgileSERVER 2.0 is now available in four locations globally, enabling enterprises and devops teams running mission-critical applications and big data workloads to build scale-out infrastructure environments that are higher performing ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...